27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
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Overview of the Ch<strong>in</strong>a Beer Market<br />
• World’s fastest grow<strong>in</strong>g beer market – +10% <strong>in</strong> 2005<br />
• World’s largest beer market – 306 million hl <strong>in</strong> 2005<br />
• Per capita consumption of 23.4 liters per capita <strong>in</strong> 2005<br />
• Compared to Europe, the potential for growth is very high<br />
Global Beer Volume Grow th CAGR 1999 - 2005<br />
Global<br />
Western Europe<br />
North America<br />
Asia-P acific<br />
ex-Ch<strong>in</strong>a<br />
Ch<strong>in</strong>a<br />
-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0%<br />
Source: Ts<strong>in</strong>gtao, Candadean, M erill Lynch estimates
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