27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group 27.11.06 Carlsberg in China .pdf - Carlsberg Group
Brand and portfolio development: Building & Releasing the value of local brands • Yunnan - Application of HQ Commercial Excellence tools - Reorganize portfolio to maximise revenue - Successfully launched two new variants •Gansu - Launched Huanghe beer new brand ID with substantial marketing support • Xinjiang - Brand re-launch focus to capture the growing local premium and mainstream plus segment Increased market share and improvement margin
Brand building and innovation: • Launched new Carlsberg Chill can design • Launched Sol beer, very well received Marketing investment in Chill pay off better than expectation
- Page 1 and 2: Carlsberg in China Sunny Wong CEO,
- Page 3 and 4: Overview of the China Beer Market
- Page 5 and 6: Agenda • China Beer Market • Ou
- Page 7 and 8: Competition will continue • Conso
- Page 9 and 10: Agenda • China Beer Market • Ou
- Page 11 and 12: Carlsberg’s Vision in China To be
- Page 13 and 14: Agenda • China Beer Market • Ou
- Page 15 and 16: Carlsberg Investment in China - TIB
- Page 17 and 18: Carlsberg Investment in China - XIN
- Page 19 and 20: Carlsberg Investment in China - Geo
- Page 21 and 22: Carlsberg Chill launched in August
- Page 23 and 24: Agenda • China Beer Market • Ou
- Page 25: • Brand & Portfolio improvement
- Page 29 and 30: Attention to the environment Carlsb
- Page 31 and 32: Agenda • China Beer Market • Ou
- Page 33 and 34: Therefore, we expect continued grow
- Page 35: Carlsberg Breweries Probably the be
Brand build<strong>in</strong>g and <strong>in</strong>novation:<br />
• Launched new <strong>Carlsberg</strong> Chill can design<br />
• Launched Sol beer, very well received<br />
Market<strong>in</strong>g <strong>in</strong>vestment <strong>in</strong> Chill pay off<br />
better than expectation
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