27.11.06 Carlsberg in China .pdf - Carlsberg Group

Brand and portfolio development:
Building & Releasing the value of
local brands
• Yunnan
- Application of HQ Commercial Excellence tools
- Reorganize portfolio to maximise revenue
- Successfully launched two new variants
•Gansu
- Launched Huanghe beer new brand ID with substantial
marketing support
• Xinjiang
- Brand re-launch focus to capture the growing local premium
and mainstream plus segment
Increased market share and improvement margin