27.11.06 Carlsberg in China .pdf - Carlsberg Group

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Agenda • China Beer Market • Our outlook of the beer market • Carlsberg in China - West China businesses - Carlsberg brand business • Year 2006 - Strengthening & Optimizing • Focus areas in the next 5 years
Overview of the China Beer Market • World’s fastest growing beer market – +10% in 2005 • World’s largest beer market – 306 million hl in 2005 • Per capita consumption of 23.4 liters per capita in 2005 • Compared to Europe, the potential for growth is very high Global Beer Volume Grow th CAGR 1999 - 2005 Global Western Europe North America Asia-P acific ex-China China -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% Source: Tsingtao, Candadean, M erill Lynch estimates
Page 1: Carlsberg in China Sunny Wong CEO,
Page 5 and 6: Agenda • China Beer Market • Ou
Page 7 and 8: Competition will continue • Conso
Page 11 and 12: Carlsberg’s Vision in China To be
Page 15 and 16: Carlsberg Investment in China - TIB
Page 17 and 18: Carlsberg Investment in China - XIN
Page 19 and 20: Carlsberg Investment in China - Geo
Page 21 and 22: Carlsberg Chill launched in August
Page 25 and 26: • Brand & Portfolio improvement
Page 27 and 28: Brand building and innovation: •
Page 29 and 30: Attention to the environment Carlsb
Page 33 and 34: Therefore, we expect continued grow
Page 35: Carlsberg Breweries Probably the be

27.11.06 Carlsberg in China .pdf - Carlsberg Group

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