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27.11.06 Carlsberg in China .pdf - Carlsberg Group

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<strong>Carlsberg</strong>’s Strategy <strong>in</strong> Ch<strong>in</strong>a<br />

• Acquisition of controll<strong>in</strong>g sharehold<strong>in</strong>g and<br />

establishment of JVs <strong>in</strong> selected<br />

prov<strong>in</strong>ces/markets<br />

• Establishment of strong position /<br />

dom<strong>in</strong>ance <strong>in</strong> such prov<strong>in</strong>ces/markets<br />

• Explore potential synergies among<br />

operations/prov<strong>in</strong>ces<br />

• Develop and strengthen <strong>Carlsberg</strong> brand<br />

position nationwide and as part of portfolio<br />

<strong>in</strong> West Ch<strong>in</strong>a

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