27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
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<strong>Carlsberg</strong>’s Vision <strong>in</strong> Ch<strong>in</strong>a<br />
To become the lead<strong>in</strong>g brewery group <strong>in</strong> West<br />
Ch<strong>in</strong>a, and a major brewery group <strong>in</strong> Ch<strong>in</strong>a<br />
To make <strong>Carlsberg</strong> a lead<strong>in</strong>g <strong>in</strong>ternational<br />
premium brand <strong>in</strong> Ch<strong>in</strong>a<br />
Through:<br />
grow<strong>in</strong>g exist<strong>in</strong>g and new bus<strong>in</strong>esses