27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
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<strong>Carlsberg</strong> Has A Long History In Ch<strong>in</strong>a<br />
1876:<br />
- <strong>Carlsberg</strong> first<br />
entered the<br />
Ch<strong>in</strong>ese market by<br />
export<strong>in</strong>g <strong>Carlsberg</strong><br />
Beer<br />
1981:<br />
-<strong>Carlsberg</strong> Brewery<br />
Hong Kong was<br />
established,<br />
supply<strong>in</strong>g<br />
<strong>Carlsberg</strong> Beer to<br />
the Ch<strong>in</strong>ese and<br />
Hong Kong market<br />
- Commence<br />
establishment of<br />
sales & distribution<br />
network <strong>in</strong> Ch<strong>in</strong>a<br />
1995:<br />
-<strong>Carlsberg</strong> acquired<br />
Huizhou Brewery <strong>in</strong><br />
Guangdong,<br />
- Started to brew<br />
<strong>Carlsberg</strong> Beer<br />
there, and supply<br />
both Ch<strong>in</strong>a and<br />
Hong Kong<br />
markets.<br />
- Huizhou Brewery<br />
is now one of the<br />
best quality brewery<br />
brew<strong>in</strong>g <strong>Carlsberg</strong><br />
Beer around the<br />
world<br />
From 2003<br />
<strong>Carlsberg</strong> carried<br />
out “West Ch<strong>in</strong>a<br />
Strategy” started<br />
<strong>in</strong>vest<strong>in</strong>g <strong>in</strong> local<br />
breweries <strong>in</strong><br />
West Ch<strong>in</strong>a