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overvIew ApproAch cAMpAIGNING clIeNts CASeS berlIN hAMburG coloGNe MuNIch stuttGArt / NYc THe reiNveNTiON OF A STrONG BrANd – CLASSiCAL, diGiTAL ANd virAL how can one create awareness in the German election landscape for the politics of the Green party, and significantly improve their election results? easy: by promoting the programme and the leaders of the Green party to an intelligent, critical, humorous, selfconfident and positively-minded target group in just the way they deserve it - intelligently, critically, humorously, self-confidently and positively! the result: election advertising in a form never seen before; and since Zum goldenen Hirschen took over the account in 2001, gains in votes have supported the Green party on their way up into the top rank of German political parties. THe FirST TOrTOiSe TO HAve SUCCeSSFULLY SOLd FiNANCiAL PrOdUCTS Federal securities are seen as being reliable, safe and long-lasting. And that’s how the financial expert Günther schild has been seen since 2009. like no other expert, ‘tortoise’ stands for the brand values of the product portfolio of the German Finance Agency: safety, transparency, guaranteed returns – and the possibility of earning money in the most relaxed way. No wonder then, that Günther schild does a perfect job as an advertising medium. thanks to his unique character, the relevance of his message and his perfect timing, he generates awareness and increased demand in various channels for Federal securities. perfectly coordinated, our measures turned an apparently outdated product into a number one topic in all consumer classes. A prime example of successful campaigning: so successful in fact, that more and more investors opt for Federal securities – just as the German Finance agency opts for Günther schild.
overvIew ApproAch cAMpAIGNING clIeNts CASeS berlIN hAMburG coloGNe MuNIch stuttGArt / NYc THe mOST SUCCeSSFUL mAGAZi- Ne LAUNCH iN THe LAST 30 YeArS since the launch in 2004 of tv DI- GItAl, Zum goldenen hirschen and Axel springer verlag have created a success story, which hasn’t been seen in the German press for a long time: After only three years, tv DIGItAl had overtaken the previous top dogs tv spielfilm and tv Movie and has by now achieved the highest circulation in the segment of higher-priced fortnightly programme magazines. mOvie PirACY iS A Crime the story of how apparently harmless copiers became movie pirates. A real classic. Already a provocation for three years: a chuckle for some, an extreme annoyance for others. but all in all a prime example of how maximum impact can be achieved in the population and the media with a minimum of media deployment. At the cinema, in the internet and with lots of real-life promotions.
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