New - Zum goldenen Hirschen

overvIew
ApproAch
cAMpAIGNING
clIeNts
CASeS
berlIN
hAMburG
coloGNe
MuNIch
stuttGArt / NYc
THe reiNveNTiON OF A STrONG BrANd –
CLASSiCAL, diGiTAL ANd virAL
how can one create awareness in the German election
landscape for the politics of the Green party, and significantly
improve their election results?
easy: by promoting the programme and the leaders of
the Green party to an intelligent, critical, humorous, selfconfident
and positively-minded target group in just the
way they deserve it - intelligently, critically, humorously,
self-confidently and positively!
the result: election advertising in a form never seen before;
and since Zum goldenen Hirschen took over the
account in 2001, gains in votes have supported the Green
party on their way up into the top rank of German political
parties.
THe FirST TOrTOiSe TO HAve SUCCeSSFULLY SOLd FiNANCiAL PrOdUCTS
Federal securities are seen as being reliable, safe and long-lasting. And that’s
how the financial expert Günther schild has been seen since 2009. like no
other expert, ‘tortoise’ stands for the brand values of the product portfolio of
the German Finance Agency: safety, transparency, guaranteed returns – and
the possibility of earning money in the most relaxed way. No wonder then,
that Günther schild does a perfect job as an advertising medium.
thanks to his unique character, the relevance of his message and his perfect
timing, he generates awareness and increased demand in various channels
for Federal securities. perfectly coordinated, our measures turned an apparently
outdated product into a number one topic in all consumer classes. A
prime example of successful campaigning: so successful in fact, that more
and more investors opt for Federal securities – just as the German Finance
agency opts for Günther schild.