New - Zum goldenen Hirschen
New - Zum goldenen Hirschen
New - Zum goldenen Hirschen
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overvIew<br />
ApproAch<br />
cAMpAIGNING<br />
clIeNts<br />
CASeS<br />
berlIN<br />
hAMburG<br />
coloGNe<br />
MuNIch<br />
stuttGArt / NYc<br />
eiNmAL HiN. ALLeS driN. (ONe STOP. ALL YOU Need.)<br />
shopping at real,- means first and foremost excellent products at<br />
excellent prices. with the claim “einmal hin. Alles drin.”, coupled<br />
with its associated campaigns, <strong>Zum</strong> <strong>goldenen</strong> <strong>Hirschen</strong> has contributed<br />
to a sustained strengthening of the retailer’s profitability<br />
and image since 2008.<br />
currently real,- is targeting the internet and social networks with<br />
the promotion “Das beste Jahr Ihres lebens” (the best year of your<br />
life). And what is there to win? everything one could wish for. true<br />
to the motto “one stop. All you need.”<br />
eNerGY iS NOw A mATTer OF TASTe<br />
how does one launch a new energy drink in an apparently saturated<br />
market? our answer: with style, poise and reduction.<br />
Away from the red bulls’ world of experience, to a market launch<br />
that hasn’t been seen previously in the energy-drinks market.<br />
Focusing on the essentials – 28 black and its unique taste. In all<br />
the channels: classic advertising, pr, social media and online.<br />
result: 5 million cans sold already in the 1st quarter of 2011.<br />
iCH HAB eiN kiNd im OHr (i’ve GOT A ‘CHiLd’ iN mY eAr)<br />
what is special, is that the testimonials talk without a pre-agreed<br />
text about their personal experiences with hearing protection and<br />
hearing aids, and about how being able to hear properly has enriched<br />
their lives. KIND, Germany’s leading hearing-aid specialists,<br />
raises awareness for the meaning of good hearing with a campaign<br />
and a completely new visual identity, promotes the importance of<br />
hearing protection, demonstrates the benefits of modern hearing<br />
aids and thus firmly establishes its market leadership.