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NATHAN SCHMIDT
Nathan Schmidt is the executive vice president of marketing and business development for
San Diego County Credit Union. He joined SDCCU last year from the Schools Financial
Credit Union of Sacramento where he was vice president of marketing and eServices. With
15 years of financial services management experience, Schmidt has a track record of driving
many successful initiatives and a proven ability to drive revenue and profit gains through
market analysis and planning. A native of Van Nuys, Schmidt has become a recent LEAD
San Diego INFLUENCE graduate. LEAD exists to enhance the quality of life in the San
Diego region through a growing network of capable and engaged civic leaders. He is a
member of the board of the San Diego Bowl Game Association, which produces two college
football bowl games in San Diego. The mission of the association is to generate
tourism, exposure, economic benefit and civic pride for San Diego. He has served on the Education
Resource Board for California State University, Sacramento, and the Advisory
Counsel for the Sacramento City College School of Business. He holds a bachelor’s degree
from Cal State Sacramento and an MBA from Saint Mary’s College in Moraga, Calif.
JULIE SEAL
Julie Seal is president of Mirus Promotions and is passionate about providing extraordinary
service and superior results for her clients. After a professional reinvention, Seal took the
bold step of starting her own company, Mirus Promotions. Mirus is the Latin word for extraordinary,
and it has been through her commitment to excellence and her ability to retain
quality brand ambassadors that Mirus Promotions has experienced extraordinary growth by
achieving over 250 percent growth in three years. She dedicates time to The March of Dimes
San Diego, Make-A-Wish Foundation and National Brain Tumor Foundation. She also donates
resources to smaller local organizations like The Dolphin Scholarship Foundation,
which provides funding for college for members of the U.S. military. She is an activist for animals
and regularly volunteers for The Rescue House, a local no-kill animal rescue organization.
She has built her company through old-fashioned “sweat equity,” starting with one
client whose experience with her was so positive that it created a domino effect of referral
business. A multi-month campaign that was recently completed for Organic Girl, a local
provider of organic packaged greens, was so successful in increasing brand awareness in
Southern California that the company has now set its sights on marketing in Northern California
… with Mirus Promotions leading the way.
TERESA SILES
Teresa Siles has climbed the corporate ladder at Nuffer, Smith, Tucker, San Diego’s oldest
public relations and interactive communications firm. She joined NST in 2001 as a college
intern and is now the vice president and director of social media. Siles uses her strategic outlook
to help move the needle for clients, while recognizing that “wins” can take shape in results
other than media placements. She played a key role in development and
implementation of Chicken of the Sea’s 2008 “Twice a Week for Better Health” campaign,
which helped the company accomplish its goal of feeding hungry Americans and educating
the public on the health benefits of eating fish. She is a member of the IMPACT leadership
development program through LEADS San Diego.When she’s not hard at work, she’s hard
at play, biking, hiking or exploring the outdoors whenever possible. Her conquests include
hiking Yosemite’s Half Dome, the Inca trail to Machu Picchu and to the highest point in the
continental United States — Mount Whitney. She spawned the idea for an annual event
called the San Diego Social Media Symposium. Now in its third year, it has grown to attract
attendees from across California, and includes national brands such as Petco, Intuit, Sony
Electronics, Qualcomm Inc., Taylor Guitars, FIJI Water and Cisco Systems.
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