Sammy Ofer School of Communications

Specializations at the Sammy Ofer School of Communications
Specialization in Persuasive Communications
Head of the Specialization: Dr. Yariv Ben-Eliezer.
The specialization in persuasive communications is aimed at training the graduates for engagement in
the fields of strategic consulting, public relations and advertising. The program imparts knowledge and
professional tools to the graduates, which will enable them to rapidly assimilate into the market and to
display their skills in public relations and the media, by initiating events and in advertising, in the
printed press, on the radio and television and over the Internet. The specialization in persuasive
communications includes theoretical courses, practical workshops and research seminars.
Specialization in Television Studies
Head of the Specialization: Dr. Amit Lavie- Dinur
The specialization combines theoretical and empirical studies in the fields of television and radio,
together with the acquisition of practical skills. The students will be trained in in-depth research
deliberation regarding popular media content, while practically experiencing the content creation. The
range of workshops in the specialization) will enable students to accumulate experience in production,
to gain professional experience in the creation of content, and to engage in the development of new
formats for television and radio. The objective of the specialization is to prepare the graduates to
integrate into a range of positions in the broadcast outlets.
Specialization in Interactive Communications
Head of the Specialization: Dr. Oren Zuckerman
This specialization offers a broad and innovative range of theoretical courses, practical workshops and
research seminars that focus on classic and up-to-date subjects in the fields of Internet and new media:
Digital culture, participative media, virtual worlds, Internet communities, cross platform content and
marketing, interactive user experience, etc. The graduates of this specialization will acquire tools for
strategic thinking, creativity, production, and academic research in this up-to-date field, as a foundation
for assimilation into media companies in the Internet and New Media Departments and in start-up
companies in the fields of content and user experience.
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