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Sammy Ofer School of Communications

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Specialization in Persuasive <strong>Communications</strong><br />

Course<br />

Code<br />

Mandatory<br />

Course Name Lecture<br />

Hours<br />

7211 Topics in Persuasive<br />

Communication<br />

Dr. Vered Malka<br />

7199 Health and Environmental<br />

Communication: Media Project<br />

Pr<strong>of</strong>. Charles Salmon<br />

7134 Sport, Media And Society: Social<br />

And Marketing Aspects<br />

Dr. Yair Galily<br />

Elective Workshops<br />

Choose four credits <strong>of</strong> the following workshops:<br />

7061 Writing For Television<br />

Mr. Eyal Rob<br />

7086 Web Product Design<br />

Mr. Guy Sever<br />

Mr. Ori Bar-Shavit<br />

7087 Cross Media<br />

Mr. Dovev Goldstein<br />

7126 Viral Advertising<br />

Mr. Gil Lavie<br />

7160 After Effect<br />

Mr. Shahar Melion<br />

7206 How To Be A foreign<br />

Correspondent<br />

Ms. Gisela Dachs<br />

- 18 -<br />

Total<br />

Hours<br />

Prerequisites Final Course<br />

Assignment<br />

2* 2 Introduction to<br />

Propaganda: Principles<br />

and Implementation<br />

2* 2 <strong>Communications</strong>,<br />

Culture and Society<br />

2** 2 <strong>Communications</strong>,<br />

Culture and Society<br />

Exam<br />

Exam<br />

Exam<br />

2* 2 Television Studio Final Project<br />

2* 2 Producing Content for<br />

New Media<br />

2* 2 Producing Content for<br />

New Media<br />

2* 2 Producing Content for<br />

New Media<br />

Final Project<br />

Final Project<br />

Final Project<br />

4* 4 Television Studio Final Project<br />

2* 2 Journalistic Writing and<br />

Editing<br />

Semestrial Seminar (from another Specialization)<br />

Choose one <strong>of</strong> the following seminars :<br />

7214 The Documentary Film and<br />

Reality<br />

Dr. Rachel Quastel<br />

7207 Networked TV: Trends in<br />

Consumer Behavior and Media<br />

Consumption<br />

Dr. Gali Einav<br />

2* 2 Trends in Global<br />

Television<br />

2* 2 Qualitative Research<br />

Methods<br />

Final Project<br />

Paper<br />

Paper

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