Sammy Ofer School of Communications
Sammy Ofer School of Communications
Sammy Ofer School of Communications
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Specialization in Persuasive <strong>Communications</strong><br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7070 Interactive Media Platforms<br />
Dr. Oren Zukerman<br />
7240 Health and Environmental<br />
Communication: Strategies and<br />
Theory<br />
Pr<strong>of</strong>. Charles Salmon<br />
Elective Workshops<br />
Choose two <strong>of</strong> the following workshops:<br />
7065 Public Relations and<br />
Spokesmanship<br />
Ms. Yona Cymerman<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7161 Digital Editing – Final Cut<br />
Mr. Ron Shai<br />
7263 Creativity In Photography<br />
Mr. Dror Moreh<br />
7273 Documentary Programs<br />
Ms. Iris Hod<br />
7282 Mobile Marketing and Media<br />
Mr. Levi Shapiro<br />
Mandatory Seminar<br />
Choose one <strong>of</strong> the following seminars:<br />
7151 Consumer Behavior and<br />
Advertising<br />
Dr. Chaim Melamed<br />
7290 Philosophy, Cinema and<br />
Persuasion<br />
Dr. Yair Raz<br />
- 11 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2** 2 Introduction to New<br />
Media I + II<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Producing Content for<br />
New Media<br />
2** 2 Television Studio<br />
4** 4 Television Studio<br />
2** 2 Television Studio<br />
2* 2 Producing Content for<br />
New Media<br />
2** 2 Introduction to<br />
<strong>Communications</strong>:<br />
Theories and Models<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7143 Identifying Creative Thinking<br />
Templates in Content Worlds<br />
Ms. Michal Master<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Introduction to New<br />
Media I + II<br />
Exam<br />
Exam<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Paper<br />
Paper<br />
Exam