Sammy Ofer School of Communications

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7240 Health and Environmental Communication: Strategies and Theory Prof. Charles Salmon 2** 2 Communications, Culture and Society * First Semester Course ** Second Semester Course Prerequisite courses for seminars are as follow: Introduction to New Media I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Qualitative Research Methods Qualitative Research Methods Communications, Culture and Society General Electives - 10 - Exam In addition, all communication students must take 8 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website).
Specialization in Persuasive Communications Course Code Mandatory Course Name Lecture Hours 7070 Interactive Media Platforms Dr. Oren Zukerman 7240 Health and Environmental Communication: Strategies and Theory Prof. Charles Salmon Elective Workshops Choose two of the following workshops: 7065 Public Relations and Spokesmanship Ms. Yona Cymerman 7087 Cross Media Mr. Dovev Goldstein 7161 Digital Editing – Final Cut Mr. Ron Shai 7263 Creativity In Photography Mr. Dror Moreh 7273 Documentary Programs Ms. Iris Hod 7282 Mobile Marketing and Media Mr. Levi Shapiro Mandatory Seminar Choose one of the following seminars: 7151 Consumer Behavior and Advertising Dr. Chaim Melamed 7290 Philosophy, Cinema and Persuasion Dr. Yair Raz - 11 - Total Hours Prerequisites Final Course Assignment 2** 2 Introduction to New Media I + II 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Producing Content for New Media 2** 2 Television Studio 4** 4 Television Studio 2** 2 Television Studio 2* 2 Producing Content for New Media 2** 2 Introduction to Communications: Theories and Models Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7143 Identifying Creative Thinking Templates in Content Worlds Ms. Michal Master 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Introduction to New Media I + II Exam Exam Final Project Final Project Final Project Final Project Final Project Final Project Paper Paper Exam
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Sammy Ofer School of Communications

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