Sammy Ofer School of Communications
Sammy Ofer School of Communications
Sammy Ofer School of Communications
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<strong>Sammy</strong> <strong>Ofer</strong> <strong>School</strong> <strong>of</strong> <strong>Communications</strong><br />
B.A. in <strong>Communications</strong><br />
Dr. Noam Lemelshtrich Latar<br />
Dean<br />
Deputy Dean – Dr. Amit Lavie Dinur<br />
Raphael Recanati International <strong>School</strong> Academic Director –<br />
Dr. Keren Eyal<br />
Head <strong>of</strong> Student Administration – Ms. Carine Katz<br />
Executive Administrator – Ms. Ilana Bronfeld<br />
- 1 -
Please Note:<br />
A great deal <strong>of</strong> effort has been expended in preparing this Handbook, in order to ensure that its<br />
contents are complete and accurate.<br />
However, changes and alterations to the information are possible. Such changes, which will be<br />
published during the course <strong>of</strong> the year via various means, such as, the handbook on the IDC Herzliya<br />
website, will obligate the entire student body.<br />
Furthermore, changes that are published through notifications and circulars will obligate the entire<br />
student body.<br />
The IDC Herzliya Academic Authorities are at liberty to cancel, alter or add studies subjects and / or<br />
specialization programs, and to generate changes in the times <strong>of</strong> lectures or in the manning <strong>of</strong> the<br />
subject instructor posts, at its discretion. These changes apply to all IDC Herzliya students, including<br />
students <strong>of</strong> the Raphael Recanati International <strong>School</strong>, unless specified otherwise.<br />
This Student Handbook has been specially prepared for the Raphael Recanati International <strong>School</strong> and includes<br />
translations <strong>of</strong> relevant sections <strong>of</strong> IDC Herzliya’s Hebrew Student Handbook. If any discrepancies are found<br />
between the two, the Hebrew version will take precedence. Certain sections <strong>of</strong> the Hebrew version pertain<br />
specifically to law students and thus may be disregarded by students <strong>of</strong> the International <strong>School</strong>.<br />
- 2 -
Introduction<br />
The curriculum at the <strong>Sammy</strong> <strong>Ofer</strong> <strong>School</strong> <strong>of</strong> <strong>Communications</strong> is composed <strong>of</strong> Mandatory courses and<br />
three specializations, a total <strong>of</strong> 126 semester hours for the degree.<br />
Mandatory courses are taught during all three years <strong>of</strong> studies. In the last three semesters, each student<br />
has to choose one specialization <strong>of</strong> the following:<br />
Persuasive <strong>Communications</strong><br />
Television Studies<br />
Interactive <strong>Communications</strong><br />
Program Structure<br />
Mandatory Courses (79 Semester Hours)<br />
Infrastructure Studies 10 S. H.<br />
The Fundamentals <strong>of</strong> <strong>Communications</strong> 24 S. H.<br />
Mandatory Theoretical Courses 20 S. H.<br />
Basic Specialization Studies 13 S. H.<br />
Basic Workshops 12 S. H.<br />
Specialization Structure<br />
(each specialization, 39 Semester Hours)<br />
5 Mandatory courses 10 S. H.<br />
5 Workshops 10 S. H.<br />
1 Semesterial Seminar 2 S. H.<br />
1 Annual Seminar 4 S. H.<br />
3rd Year Annual Workshop 5 S. H.<br />
3 Courses from Other Specializations 6 S. H.<br />
1 Semesterial Seminar from another Specialization 2 S. H.<br />
General Elective Courses (10 Semester Hours)<br />
General Elective Courses [from a list ]<br />
General Studies Unit [from a list ]<br />
Courses from other <strong>School</strong>s<br />
- 3 -<br />
10 S. H.
Specializations at the <strong>Sammy</strong> <strong>Ofer</strong> <strong>School</strong> <strong>of</strong> <strong>Communications</strong><br />
Specialization in Persuasive <strong>Communications</strong><br />
Head <strong>of</strong> the Specialization: Dr. Yariv Ben-Eliezer.<br />
The specialization in persuasive communications is aimed at training the graduates for engagement in<br />
the fields <strong>of</strong> strategic consulting, public relations and advertising. The program imparts knowledge and<br />
pr<strong>of</strong>essional tools to the graduates, which will enable them to rapidly assimilate into the market and to<br />
display their skills in public relations and the media, by initiating events and in advertising, in the<br />
printed press, on the radio and television and over the Internet. The specialization in persuasive<br />
communications includes theoretical courses, practical workshops and research seminars.<br />
Specialization in Television Studies<br />
Head <strong>of</strong> the Specialization: Dr. Amit Lavie- Dinur<br />
The specialization combines theoretical and empirical studies in the fields <strong>of</strong> television and radio,<br />
together with the acquisition <strong>of</strong> practical skills. The students will be trained in in-depth research<br />
deliberation regarding popular media content, while practically experiencing the content creation. The<br />
range <strong>of</strong> workshops in the specialization) will enable students to accumulate experience in production,<br />
to gain pr<strong>of</strong>essional experience in the creation <strong>of</strong> content, and to engage in the development <strong>of</strong> new<br />
formats for television and radio. The objective <strong>of</strong> the specialization is to prepare the graduates to<br />
integrate into a range <strong>of</strong> positions in the broadcast outlets.<br />
Specialization in Interactive <strong>Communications</strong><br />
Head <strong>of</strong> the Specialization: Dr. Oren Zuckerman<br />
This specialization <strong>of</strong>fers a broad and innovative range <strong>of</strong> theoretical courses, practical workshops and<br />
research seminars that focus on classic and up-to-date subjects in the fields <strong>of</strong> Internet and new media:<br />
Digital culture, participative media, virtual worlds, Internet communities, cross platform content and<br />
marketing, interactive user experience, etc. The graduates <strong>of</strong> this specialization will acquire tools for<br />
strategic thinking, creativity, production, and academic research in this up-to-date field, as a foundation<br />
for assimilation into media companies in the Internet and New Media Departments and in start-up<br />
companies in the fields <strong>of</strong> content and user experience.<br />
- 4 -
Program <strong>of</strong> Studies<br />
<strong>Communications</strong> – First Year<br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
4048 Preparatory Course: Practicing<br />
Academic Writing<br />
Ms. Orly Idan<br />
7017 Introduction to <strong>Communications</strong>:<br />
Theories and Models<br />
Dr. Keren Eyal<br />
7019 Statistics<br />
Dr. Yael Kaynan<br />
7020 Social Psychology<br />
Dr. Yael Kaynan<br />
7021 Introduction to New Media I<br />
Dr. Guy H<strong>of</strong>man<br />
7025 <strong>Communications</strong>, Culture and<br />
Society<br />
Dr. Tal Azran<br />
7223 Fundamentals <strong>of</strong> Humanistic<br />
Thought I<br />
Dr. Eran Guter<br />
7018 Communication Institutions<br />
Dr. Tal Azran<br />
7022 Introduction to New Media II<br />
Dr. Oren Zuckerman<br />
7026<br />
Quantitative Research Methods<br />
Dr. Yael Kaynan<br />
7045 History <strong>of</strong> Communication<br />
Dr. Avital Pilpel<br />
7201 Foundations <strong>of</strong> Political<br />
Advertising<br />
Mr. Rommey Hassman<br />
7224 Fundamentals <strong>of</strong> Humanistic<br />
Thought II<br />
Dr. Eran Guter<br />
7292 Hidden Agenda: An Introduction<br />
to Critical Thinking<br />
Dr. Amalia Rosenblum<br />
7024<br />
English For <strong>Communications</strong> A<br />
Dr. Isabel Berman<br />
Recitation<br />
Hours<br />
- 5 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2* 2 Paper<br />
2* 3 5 Exam<br />
2* 2 4 Exam<br />
2** 2 Exam<br />
2* 2 Exam<br />
2* 2 Exam<br />
2* 2 4 Exam<br />
2** 2<br />
4 Exam<br />
2** 2 Introduction<br />
to New<br />
Media I<br />
Exam<br />
2** 2 4 Statistics Exam<br />
2** 2 Exam<br />
2** 2 Exam<br />
2** 2 4 Exam<br />
2** 2 Exam<br />
3***<br />
3<br />
Exam
7023<br />
English For <strong>Communications</strong> B<br />
Dr. Isabel Berman<br />
Mandatory Workshops<br />
7031<br />
Producing Content for New Media<br />
Ms. Leah Stern<br />
Ms. Tatiana H<strong>of</strong>fman<br />
Ms. Ruthy Shillony<br />
Mr, Yaron Gilinsky<br />
7035 Television and Current Affairs<br />
Practicum<br />
Ms. Ruthy Shillony<br />
Mr. Jeremy Ruden<br />
Mr. Yaron Gilinsky<br />
7034<br />
Introduction to Radio<br />
Mr. Arad Nir<br />
Mr. Nadav Ravid<br />
Mr. Amir Ascher<br />
Ms. Liane Thompson<br />
Mr. Dan Hackel<br />
Mr. Barak Haimovitch<br />
Mr. Yonathan Gal<br />
Mr. Omer Frenkel<br />
Mr. Dan Dan Matiuk<br />
7043 Television Studio<br />
Mr. Raffi Miller<br />
Mr. Shuki Lerer<br />
3*<br />
- 6 -<br />
3<br />
Exam<br />
2* 2 Final Project<br />
2** 2 Producing<br />
Content for<br />
New Media<br />
* First Semester Course<br />
** Second Semester Course<br />
*** The Course will take place either in the first or the second semester<br />
General Electives<br />
Final Project<br />
3*** 3 Final Project<br />
3*** 3 Final Project<br />
In addition, all Communication students must take 10 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate General Elective Courses file on IDC website) which can be divided as follows:<br />
1) General Studies Unit– a minimum <strong>of</strong> 4 credits required.<br />
2) General elective courses or courses from other <strong>School</strong>s, at IDC – 6 credits.
<strong>Communications</strong> – Second Year<br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7015 Fundamentals <strong>of</strong> Social and<br />
Political Thinking<br />
Dr. Boaz Shapira<br />
7042 Media Ethics<br />
Dr. Yael Kaynan<br />
7046 Qualitative Research Methods<br />
Dr. Eliorah Mischler<br />
7048 Trends in Global Television<br />
Dr. Tal Azran<br />
7049 Interpersonal Communication<br />
Dr. Yair Amichai-Hamburger<br />
7157<br />
Social Cognition, Stereotyping and<br />
the Media<br />
Dr. Yael Kaynan<br />
7044 Visual Communication:<br />
Representation and Knowledge<br />
Dr. Eran Guter<br />
Mandatory Workshop<br />
7032 Journalistic Writing and Editing<br />
Mr. Jeremy Ruden<br />
Mr. Heller Aron<br />
Pr<strong>of</strong>. Stacy Perman<br />
Elective Workshops<br />
Choose one <strong>of</strong> the following workshops:<br />
7064 Advertising Management<br />
Dr. Chaim Melamed<br />
7090 Advanced Television Studio<br />
Mr. Raffi Miller<br />
7145 Interactive Television<br />
Ms. Michal Lion<br />
7161 Digital Editing – Final Cut<br />
Mr. Ron Shai<br />
7097 Virtual Studio<br />
Mr. Shahar Melion<br />
Recitation<br />
Hours<br />
- 7 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2* 2 Exam<br />
2* 2 Exam<br />
2* 2 4 Quantitative<br />
Research<br />
Methods<br />
Exam<br />
2* 2 Exam<br />
2* 2 Exam<br />
2* 2 Exam<br />
2** Elective 1 2 Exam<br />
2** 2 Producing<br />
Content for<br />
New Media<br />
2* 2 Introduction<br />
To<br />
Propaganda<br />
4* 4 Television<br />
Studio<br />
2* 2 Producing<br />
Content for<br />
New Media<br />
2* 2 Television<br />
Studio<br />
3 3 Television<br />
Studio<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project
7272 The Radio Special<br />
Mr. Dan Dan Matiuk<br />
2* 2 Introduction<br />
to Radio<br />
- 8 -<br />
Final Project<br />
Students who register to this workshop will only need to take three more workshops during the course <strong>of</strong><br />
their studies (a total <strong>of</strong> 10 credits).<br />
* First Semester Course<br />
** Second Semester Course<br />
*** The Course will take place either in the first or the second semester<br />
General Electives<br />
In addition, all communication students must take 8 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
Specialization in Television Studies<br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7070 Interactive Media Platforms<br />
Dr. Oren Zukerman<br />
7122 Television and Sexuality- Content<br />
and Effects<br />
Dr. Keren Eyal<br />
Elective Workshops<br />
Choose two <strong>of</strong> the following workshops:<br />
7065 Public Relations and<br />
Spokesmanship<br />
Ms. Yona Cymerman<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7161 Digital Editing – Final Cut<br />
Mr. Ron Shai<br />
7263 Creativity in Photography<br />
Mr. Dror Moreh<br />
7273 Documentary Programs<br />
Ms. Iris Hod<br />
7282 Mobile Marketing and Media<br />
Mr. Levi Shapiro<br />
Mandatory Seminar<br />
Choose one <strong>of</strong> the following seminars:<br />
7105 Seinfeld And Philosophy<br />
Dr. Yair Raz<br />
7290 Philosophy, Cinema and<br />
Persuasion<br />
Dr. Yair Raz<br />
- 9 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2** 2 Introduction to New<br />
Media I + II<br />
2** 2 Trends in Global<br />
Television<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Producing Content for<br />
New Media<br />
2** 2 Television Studio<br />
4** 4 Television Studio<br />
2** 2 Television Studio<br />
2* 2 Producing Content for<br />
New Media<br />
2** 2 Introduction to<br />
<strong>Communications</strong>:<br />
Theories and Models<br />
2** 2 Introduction to<br />
<strong>Communications</strong>:<br />
Theories and Models<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7143 Identifying Creative Thinking<br />
Templates in Content Worlds<br />
Ms. Michal Master<br />
2** 2 Introduction to New<br />
Media I + II<br />
Exam<br />
Exam<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Paper<br />
Paper<br />
Exam
7240 Health and Environmental<br />
Communication: Strategies and<br />
Theory<br />
Pr<strong>of</strong>. Charles Salmon<br />
2** 2 <strong>Communications</strong>,<br />
Culture and Society<br />
* First Semester Course<br />
** Second Semester Course<br />
Prerequisite courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 10 -<br />
Exam<br />
In addition, all communication students must take 8 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
Specialization in Persuasive <strong>Communications</strong><br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7070 Interactive Media Platforms<br />
Dr. Oren Zukerman<br />
7240 Health and Environmental<br />
Communication: Strategies and<br />
Theory<br />
Pr<strong>of</strong>. Charles Salmon<br />
Elective Workshops<br />
Choose two <strong>of</strong> the following workshops:<br />
7065 Public Relations and<br />
Spokesmanship<br />
Ms. Yona Cymerman<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7161 Digital Editing – Final Cut<br />
Mr. Ron Shai<br />
7263 Creativity In Photography<br />
Mr. Dror Moreh<br />
7273 Documentary Programs<br />
Ms. Iris Hod<br />
7282 Mobile Marketing and Media<br />
Mr. Levi Shapiro<br />
Mandatory Seminar<br />
Choose one <strong>of</strong> the following seminars:<br />
7151 Consumer Behavior and<br />
Advertising<br />
Dr. Chaim Melamed<br />
7290 Philosophy, Cinema and<br />
Persuasion<br />
Dr. Yair Raz<br />
- 11 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2** 2 Introduction to New<br />
Media I + II<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Producing Content for<br />
New Media<br />
2** 2 Television Studio<br />
4** 4 Television Studio<br />
2** 2 Television Studio<br />
2* 2 Producing Content for<br />
New Media<br />
2** 2 Introduction to<br />
<strong>Communications</strong>:<br />
Theories and Models<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7143 Identifying Creative Thinking<br />
Templates in Content Worlds<br />
Ms. Michal Master<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Introduction to New<br />
Media I + II<br />
Exam<br />
Exam<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Paper<br />
Paper<br />
Exam
7122 Television and Sexuality -<br />
Content and Effects<br />
Dr. Keren Eyal<br />
2** 2 Trends in Global<br />
Television<br />
* First Semester Course<br />
** Second Semester Course<br />
Prerequisite courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 12 -<br />
Exam<br />
In addition, all communication students must take 8 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
Specialization in Interactive <strong>Communications</strong><br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7070 Interactive Media Platforms<br />
Dr. Oren Zukerman<br />
7143 Identifying Creative Thinking<br />
Templates in Content Worlds<br />
Ms. Michal Master<br />
Elective Workshops<br />
Choose two <strong>of</strong> the following workshops:<br />
7065 Public Relations and<br />
Spokesmanship<br />
Ms. Yona Cymerman<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7161 Digital Editing – Final Cut<br />
Mr. Ron Shai<br />
7263 Creativity in Photography<br />
Mr. Dror Moreh<br />
7273 Documentary Programs<br />
Ms. Iris Hod<br />
7282 Mobile Marketing and Media<br />
Mr. Levi Shapiro<br />
Mandatory Seminar:<br />
7073 Virtuality and Reality<br />
Dr. Doron Friedman<br />
- 13 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2** 2 Introduction to New<br />
Media I + II<br />
2** 2 Introduction to New<br />
Media I + II<br />
2** 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2** 2 Producing Content for<br />
New Media<br />
2** 2 Television Studio<br />
4** 4 Television Studio<br />
2** 2 Television Studio<br />
2* 2 Producing Content for<br />
New Media<br />
2** 2 Introduction to New<br />
Media I + II<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7240 Health and Environmental<br />
Communication: Strategies and<br />
Theory<br />
Pr<strong>of</strong>. Charles Salmon<br />
2** 2 <strong>Communications</strong>,<br />
Culture and Society<br />
Exam<br />
Exam<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Final Project<br />
Paper<br />
Exam
7122 Television and Sexuality- Content<br />
and Effects<br />
Dr. Keren Eyal<br />
2** 2 Trends in Global<br />
Television<br />
* First Semester Course<br />
** Second Semester Course<br />
The Prerequisites courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 14 -<br />
Exam<br />
In addition, all communication students must take 8 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
<strong>Communications</strong> - Third Year<br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7274 Children and Interactive Media<br />
Dr. Shuli Gilutz<br />
7245 Mediatized Conflicts<br />
Dr. Tal Azran<br />
7276 Media and Globalization in the<br />
21st Century<br />
Dr. Yair Galily<br />
Year-Long Workshops<br />
Choose one <strong>of</strong> the following workshops:<br />
7251 Radio Time<br />
Mr. Sharon Taicher<br />
7278 My Story<br />
Mr. Yaniv Shmeltzer<br />
7279 Cross Platforms Drama<br />
Mr. Avishay Goldshtein<br />
7179 Internet Advertising Trends<br />
Ms. Keren Stevenson<br />
7280 Cyber-Advocacy: How to Convey<br />
a Message Via Social Media<br />
Mr. David Saranga<br />
- 15 -<br />
Total<br />
Hours<br />
Prerequisites Final<br />
Course<br />
Assignment<br />
2* 2 Introduction to New<br />
Media I + II<br />
Exam<br />
2** 2 Exam<br />
2** 2 Exam<br />
5 5 Introduction to Radio Paper<br />
5 5 Television and Current<br />
Affairs Practicum<br />
5 5 Television Studio<br />
5 5 Cross Media<br />
5 5 Producing Content For<br />
New Media<br />
Paper<br />
Paper<br />
Paper<br />
Paper
Specialization in Television Studies<br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7158 The Family on Television:<br />
Identity, Gender, and the Other<br />
Dr. Tal Azran<br />
7205 Film Theory<br />
Dr. Rachel Quastel<br />
7215 The Aesthetics <strong>of</strong> Television<br />
Dr. Dror Abend-David<br />
Elective Workshops<br />
Choose four credits <strong>of</strong> the following workshops:<br />
7061 Writing For Television<br />
Mr. Eyal Rob<br />
7086 Web Product Design<br />
Mr. Guy Sever<br />
Mr. Ori Bar-Shavit<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7126 Viral Advertising<br />
Mr. Gil Lavie<br />
7160 After Effect<br />
Mr. Shahar Melion<br />
7206 How To Be A foreign<br />
Correspondent<br />
Ms. Gisela Dachs<br />
- 16 -<br />
Total<br />
Hours<br />
2* 2 Trends in Global<br />
Television<br />
2* 2 Trends in Global<br />
Television<br />
2** 2 Trends in Global<br />
Television<br />
Prerequisites Final Course<br />
Assignment<br />
Exam<br />
Exam<br />
Exam<br />
2* 2 Television Studio Final Project<br />
2* 2 Producing Content for<br />
New Media<br />
2** 2 Producing Content for<br />
New Media<br />
2* 2 Producing Content for<br />
New Media<br />
Final Project<br />
Final Project<br />
Final Project<br />
4* 4 Television Studio Final Project<br />
2* 2 Journalistic Writing and<br />
Editing<br />
Semestrial Seminar (from another Specialization)<br />
Choose one <strong>of</strong> the following seminars:<br />
7242 The West Against the Rest<br />
Dr. Tal Azran<br />
7207 Networked TV: Trends in<br />
Consumer Behavior and Media<br />
Consumption<br />
Dr. Gali Einav<br />
2* 2 <strong>Communications</strong>,<br />
Culture and Society<br />
2* 2 Qualitative Research<br />
Methods<br />
Final Project<br />
Paper<br />
Paper
Mandatory Yearly Seminar<br />
Prerequisite for the yearly seminar is the completion <strong>of</strong> a second year seminar.<br />
Choose one <strong>of</strong> the following seminars:<br />
7241 Children, Adolescents and<br />
Television<br />
Dr. Keren Eyal<br />
7234 Reading Contemporary TV:<br />
Social Messages and Reception<br />
Dr. Tal Azran<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7211 Topics in Persuasive<br />
Communication<br />
Dr. Vered Malka<br />
7199 Health and Environmental<br />
Communication: Media Project<br />
Pr<strong>of</strong>. Charles Salmon<br />
7134 Sport, Media And Society: Social<br />
And Marketing Aspects<br />
Dr. Yair Galily<br />
7268 Interrelations <strong>of</strong> Technology and<br />
Media<br />
Dr. Guy H<strong>of</strong>fman<br />
7136 Topics in Digital Culture<br />
Dr. Doron Friedman<br />
7216 The Psychology <strong>of</strong> the Internet<br />
Dr. Yael Kaynan<br />
4*** 4 Paper<br />
4*** 4 Paper<br />
2* 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2* 2 <strong>Communications</strong>,<br />
Culture and Society<br />
2** 2 <strong>Communications</strong>,<br />
Culture and Society<br />
2* 2 Introduction to New<br />
Media I + II<br />
2* 2 Introduction to New<br />
Media I + II<br />
2** 2 Social Psychology<br />
* First Semester Course<br />
** Second Semester Course<br />
*** The course will be given in both semesters<br />
Prerequisites courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 17 -<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
In addition, all communication students must take 10 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
Specialization in Persuasive <strong>Communications</strong><br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7211 Topics in Persuasive<br />
Communication<br />
Dr. Vered Malka<br />
7199 Health and Environmental<br />
Communication: Media Project<br />
Pr<strong>of</strong>. Charles Salmon<br />
7134 Sport, Media And Society: Social<br />
And Marketing Aspects<br />
Dr. Yair Galily<br />
Elective Workshops<br />
Choose four credits <strong>of</strong> the following workshops:<br />
7061 Writing For Television<br />
Mr. Eyal Rob<br />
7086 Web Product Design<br />
Mr. Guy Sever<br />
Mr. Ori Bar-Shavit<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7126 Viral Advertising<br />
Mr. Gil Lavie<br />
7160 After Effect<br />
Mr. Shahar Melion<br />
7206 How To Be A foreign<br />
Correspondent<br />
Ms. Gisela Dachs<br />
- 18 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2* 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2* 2 <strong>Communications</strong>,<br />
Culture and Society<br />
2** 2 <strong>Communications</strong>,<br />
Culture and Society<br />
Exam<br />
Exam<br />
Exam<br />
2* 2 Television Studio Final Project<br />
2* 2 Producing Content for<br />
New Media<br />
2* 2 Producing Content for<br />
New Media<br />
2* 2 Producing Content for<br />
New Media<br />
Final Project<br />
Final Project<br />
Final Project<br />
4* 4 Television Studio Final Project<br />
2* 2 Journalistic Writing and<br />
Editing<br />
Semestrial Seminar (from another Specialization)<br />
Choose one <strong>of</strong> the following seminars :<br />
7214 The Documentary Film and<br />
Reality<br />
Dr. Rachel Quastel<br />
7207 Networked TV: Trends in<br />
Consumer Behavior and Media<br />
Consumption<br />
Dr. Gali Einav<br />
2* 2 Trends in Global<br />
Television<br />
2* 2 Qualitative Research<br />
Methods<br />
Final Project<br />
Paper<br />
Paper
Mandatory Yearly Seminar<br />
Prerequisite for the yearly seminar is the completion <strong>of</strong> a second year seminar.<br />
Choose one <strong>of</strong> the following seminars:<br />
7200 Media Advocacy for Social<br />
Change<br />
Pr<strong>of</strong>. Charles Salmon<br />
7212 The History <strong>of</strong> Propaganda<br />
Dr. Avital Pilpel<br />
Elective Courses from another Specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7268 Interrelations <strong>of</strong> Technology and<br />
Media<br />
Dr. Guy H<strong>of</strong>fman<br />
7136 Topics in Digital Culture<br />
Dr. Doron Friedman<br />
7216 The Psychology <strong>of</strong> the Internet<br />
Dr. Yael Kaynan<br />
7158 The Family on Television:<br />
Identity, Gender, and the Other<br />
Dr. Tal Azran<br />
7205 Film Theory<br />
Dr. Rachel Quastel<br />
7215 The Aesthetics <strong>of</strong> Television<br />
Dr. Dror Abend-David<br />
4*** 4 Paper<br />
4*** 4 Paper<br />
2* 2 Introduction to New<br />
Media I + II<br />
2* 2 Introduction to New<br />
Media I + II<br />
2** 2 Social Psychology<br />
2* 2 Trends in Global<br />
Television<br />
2* 2 Trends in Global<br />
Television<br />
2** 2 Trends in Global<br />
Television<br />
* First Semester Course<br />
** Second Semester Course<br />
*** The course will be taken in both semesters<br />
The Prerequisites courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 19 -<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
In addition, all communication students must take 10 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).
Specialization in Interactive <strong>Communications</strong><br />
Course<br />
Code<br />
Mandatory<br />
Course Name Lecture<br />
Hours<br />
7136 Topics in Digital Culture<br />
Dr. Doron Friedman<br />
7268 Interrelations <strong>of</strong> Technology and<br />
Media<br />
Dr. Guy H<strong>of</strong>fman<br />
7216 The Psychology <strong>of</strong> the Internet<br />
Dr. Yael Kaynan<br />
Elective Workshops<br />
Choose four credits <strong>of</strong> the following workshops:<br />
7061 Writing For Television<br />
Mr. Eyal Rob<br />
7086 Web Product Design<br />
Mr. Guy Sever<br />
Mr. Ori Bar-Shavit<br />
7087 Cross Media<br />
Mr. Dovev Goldstein<br />
7126 Viral Advertising<br />
Mr. Gil Lavie<br />
7160 After Effect<br />
Mr. Shahar Melion<br />
7206 How To Be A foreign<br />
Correspondent<br />
Ms. Gisela Dachs<br />
- 20 -<br />
Total<br />
Hours<br />
Prerequisites Final Course<br />
Assignment<br />
2* 2 Introduction to New<br />
Media I + II<br />
2* 2 Introduction to New<br />
Media I + II<br />
2** 2 Social Psychology<br />
Exam<br />
Exam<br />
Exam<br />
2* 2 Television Studio Final Project<br />
2* 2 Producing Content for<br />
New Media<br />
2* 2 Producing Content for<br />
New Media<br />
2* 2 Producing Content for<br />
New Media<br />
Final Project<br />
Final Project<br />
Final Project<br />
4* 4 Television Studio Final Project<br />
2* 2 Journalistic Writing and<br />
Editing<br />
Semestrial Seminar (from another Specialization)<br />
Choose one <strong>of</strong> the following seminars:<br />
7214 The Documentary Film and<br />
Reality<br />
Dr. Rachel Quastel<br />
7242 The West Against the Rest<br />
Dr. Tal Azran<br />
2* 2 Trends in Global<br />
Television<br />
2* 2 <strong>Communications</strong>,<br />
Culture and Society<br />
Mandatory Yearly Seminar<br />
Prerequisite for the yearly seminar is the completion <strong>of</strong> a second year seminar<br />
Choose one <strong>of</strong> the following seminars:<br />
7213 On-Line Relationship<br />
Dr. Yael Kaynan<br />
Final Project<br />
Paper<br />
Paper<br />
4*** 4 Paper
Elective Courses from another specialization<br />
Choose up to three courses during the course <strong>of</strong> your studies:<br />
7205 Film Theory<br />
Dr. Rachel Quastel<br />
7158 The Family on Television:<br />
Identity, Gender, and the Other<br />
Dr. Tal Azran<br />
7215 The Aesthetics <strong>of</strong> Television<br />
Dr. Dror Abend-David<br />
7211 Topics in Persuasive<br />
Communication<br />
Dr. Vered Malka<br />
7199 Health and Environmental<br />
Communication: Media Project<br />
Pr<strong>of</strong>. Charles Salmon<br />
7134 Sport, Media And Society: Social<br />
And Marketing Aspects<br />
Dr. Yair Galily<br />
2* 2 Trends in Global<br />
Television<br />
2* 2 Trends in Global<br />
Television<br />
2** 2 Trends in Global<br />
Television<br />
2* 2 Introduction to<br />
Propaganda: Principles<br />
and Implementation<br />
2* 2 <strong>Communications</strong>,<br />
Culture and Society<br />
2** 2 <strong>Communications</strong>,<br />
Culture and Society<br />
* First Semester Course<br />
** Second Semester Course<br />
*** The course will be taken in both semesters<br />
The Prerequisites courses for seminars are as follow:<br />
Introduction to New Media I + II<br />
Introduction to Propaganda: Principles and Implementation<br />
Introduction to <strong>Communications</strong>: Theories and Models<br />
Qualitative Research Methods<br />
Qualitative Research Methods<br />
<strong>Communications</strong>, Culture and Society<br />
General Electives<br />
- 21 -<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
Exam<br />
In addition, all communication students must take 10 credits <strong>of</strong> general elective courses during their course <strong>of</strong><br />
studies (see separate Elective Courses file on IDC website).<br />
Exam Schedule<br />
The dates <strong>of</strong> the examinations can be found on the IDC Herzliya website under<br />
Students Course Catalog, student regulations and Syllabus Search Exams<br />
A personal examinations schedule is published at the Student’s Information website (My IDC).