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Complementary Alternative Cardiovascular Medicine

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20 <strong>Alternative</strong> <strong>Cardiovascular</strong> <strong>Medicine</strong><br />

In some cases, the laboratories used different testing methods than those<br />

used by the product manufacturers. Nonetheless, each publication reported<br />

a significant number of products that failed to meet label claim. This<br />

highlighted problems of consistency and probably ethics in the industry<br />

and considerably damaged public confidence in herbal products. To<br />

date, the herb industry has been unable to implement effective selfregulation,<br />

and the FDA has simply failed to act against products that fail<br />

to meet label claim, although it is its responsibility to do so. FDA spokesmen<br />

claim that the problem is the industry is “unregulated,” but in a<br />

hearing before a congressional subcommittee, FDA Commissioner Jane<br />

Henney, MD, affirmed that the FDA has adequate authority and bears<br />

responsibility for regulating supplements, including herbal products.<br />

INTERPRETING SUPPLEMENT LABELS<br />

Claims<br />

In the United States, supplement marketers can make “statements of<br />

nutritional support,” often called “structure/function claims,” because<br />

they describe the way an herb affects the structure or function of the<br />

body. Wellness claims about maintaining healthy body functions are<br />

acceptable, if there is evidence to support such claims, and drug claims<br />

that the product is intended to treat or mitigate disease are not allowed.<br />

For example, consider possible label claims for garlic. A garlic product<br />

might claim “helps maintain healthy cholesterol levels” or “helps maintain<br />

heart health,” but, if the label claimed that the herb “helps prevent<br />

heart disease,” the product would be considered a mislabled drug. Here<br />

are some more examples:<br />

• Saw palmetto is effective against prostate enlargement. Illegal drug<br />

claim: “Relieves symptoms of prostate enlargement.” Legal statement<br />

of nutritional support: “Helps maintain prostate health.”<br />

• Echinacea stimulates the immune system and reduces the frequency<br />

and duration of colds. Illegal drug claim: “For colds and flu.” Legal<br />

statement: “Boosts natural resistance.”<br />

Other countries employ similar compromises. In England, products<br />

may be labeled “a traditional herbal remedy for (insert condition: sleep,<br />

menstrual disorders, etc.).” In France, herbs may be labeled “traditionally<br />

used for (condition).”<br />

People are capable of understanding the difference between “take two<br />

aspirins for headache” and “a traditional herbal remedy for headache.”<br />

The American situation is more complex, but people can understand that<br />

herbal dietary supplements are not the same as conventional medicines,<br />

although they may have similar uses in health care.

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