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Complementary Alternative Cardiovascular Medicine

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Chapter 16 / A Guide for Physicians 257<br />

The following brief guidelines have been compiled from common<br />

features of several sets of guidelines (1,2) and apply equally to all information<br />

resources on the Web. Where all or most of these principles are<br />

adhered to, the site can be deemed reasonably authoritative. This does<br />

not mean that the information is not open to debate in the same way that<br />

much received wisdom can always be overturned by new findings. Recent<br />

examples of such controversies include healthy diet and nutrition guidelines,<br />

in addition to the HRT example. Asterisks indicate essential features;<br />

other features are desirable for an ergonomic site with a clear<br />

structure. The essential principles are similar to those that apply to the<br />

review of journal articles, as used in the other chapters.<br />

Site Ownership and Affiliations<br />

• There should be clear information on ownership, affiliations, alliances,<br />

investors, or sponsors. All this information should be accessible from<br />

the home page.<br />

• Product information and advertising should be clearly separated from<br />

information content. Most high-quality information sites do not sell<br />

products and advertisements.<br />

Restrictions on access to parts of the site should be clearly stated and<br />

easy to find.<br />

Clear information should be given on registration and password protection.<br />

Editorial Identity<br />

• Editors and reviewers of content should be clearly identified with affiliations.<br />

• The criteria for selection of related links should be stated clearly.<br />

• Where related links are reviewed this should be according to a clearly<br />

stated set of guidelines.<br />

Some sites, in particular the health science library sites, aim for comprehensiveness<br />

and choose not to review or evaluate. This should be<br />

stated. Such resources are invaluable for gaining an overview of what<br />

information is available.<br />

Ideally, reviewers should declare their financial interests.<br />

Maintenance and Navigation of Site<br />

• Dates of posting and updating should be clear.<br />

• Links should be regularly maintained and monitored.<br />

• Viewers should not be prevented from returning to a previous site.<br />

• Sites should not frame other sites without permission/license.<br />

• Sites should not automatically redirect viewers to another site or advertising<br />

material.

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