Player Profiles - Collegefootballdatadvds.com

Nelligan Sports Marketing
Nelligan Sports Marketing
The University of Louisville teamed with
Nelligan Sports Marketing, Inc. (NSM) in
February of 2002 to allow the Little Falls, New
Jersey based company to manage its exclusive
athletics marketing rights.
“We’re excited about our continuing
partnership with Nelligan Sports Marketing,”
said U of L Director of Athletics Tom Jurich.
“Our coaches and athletic staff have worked
hard to position our programs on the national
stage. NSM is helping us extend the reach of
Cardinal Athletics regionally and nationally.
Their unique understanding and record of
success in maximizing revenue and exposure
for athletic programs makes them an ideal
partner. We placed our confidence in T.J.
Nelligan, Tim Hofferth and their staff to offer a
very creative approach in positioning our
university and they have delivered.”
“We are very proud to be working with the
University of Louisville,” added Tim Hofferth,
President and COO of NSM. “Tom Jurich has
done an incredible job in building the infrastructure
for unparalleled success for the
Cardinals’ program. The strides that have been
made in such a short tenure have captured the
attention of those in the world of intercollegiate
athletics and have made the program incredibly
attractive to corporate America. Boasting one of
the finest football facilities in the nation (Papa
John’s Stadium) and one of America’s rising
young football coaches in Bobby Petrino, the
John Penny
General Manager
John Penny joined
the Nelligan Sports
Marketing staff after five
years with the National
Football Foundation
where he successfully led
marketing and fundraising
efforts for the
Foundation’s national
programs. He also
developed and implemented a comprehensive
marketing plan for the NFF’s College Football Hall of
Fame.
Penny’s experience includes 10 years in college
athletic administration, having held numerous
positions in sales and marketing, and heading the
external affairs unit for a Division I-A program.
He holds a B.A. in communications from
Augustana College and an M.S. in sports administration
from Western Illinois University.
A Chicago-area native, Penny and his wife,
Colleen, live in Louisville with sons P.J., Christopher
and Robbie and daughter Peytin.
Cardinals’ football program has leaped into the
national scene. Clearly, men’s basketball coach
Rick Pitino to the University of Louisville has
energized the Cards’ tradition-rich program.
Beyond that, it has definitely made Louisville
one of the most marketable programs in
America.”
In addition to presenting the Cardinals’ to
the Fortune 500 companies across the nation,
NSM will also play a key role in developing a
grassroots campaign to market the university
throughout the state and region.
“We look forward to expanding our position
with NSM’s assistance,” said Jurich. “The staff
at NSM understands the importance of
dedicating resources towards increased
exposure on a local, regional and national basis
to promote our athletic programs and the
university as a whole.”
“We will build a multifaceted platform for
the University of Louisville to deliver its
NSM/Louisville Sports Marketing Staff
Amy Amy Blevins-Morgan Blevins-Morgan John John Ramsey
Ramsey
Dominick Dominick Fitzgerald
Fitzgerald
message and we will utilize all of our resources
to market the program,” added
Hofferth. “Never before have I seen a program
better positioned for success on the national
level. We enjoy working with Tom Jurich and
his staff in building the model marketing
program in all of college sports.”
Nelligan Sports Marketing, Inc. provides
sales and marketing expertise for sports
properties worldwide.
NSM is dedicated to
building long term
relationships with clients
through exceptional
management of the
properties represented
and by maximizing
revenue growth through
their corporate relationships.
NSM’s high-level
sales executives have a proven track record of
exceptional revenue growth and management
of the sports properties represented.
NSM represents some of the elite college
properties, including the BIG EAST Conference,
Ball State University, Colorado State
University, Rutgers University, Marquette
University, Providence College, Temple
University, Wisconsin-Green Bay, Princeton,
the Colonial Athletic Association and its ten
(10) member schools. NSM also enjoys
partnerships with the Jimmy V Classic, the
Dreyfus Holiday Festival and the pre- and
post-season National Invitation Tournament
(NIT).
2007 2007 2007 Louisv Louisville Louisv le F FFootbal
F otbal otball otbal • • 203
203