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Together good things happen - Airtel

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Corporate<br />

social responsibility<br />

Disaster Relief and Support<br />

Bharti <strong>Airtel</strong> has a nation-wide presence that has grown at an<br />

exponential rate in the recent years. Each local office undertakes<br />

special programs for the local community, thereby touching their<br />

lives directly. From time to time various initiatives like material<br />

collection, tree plantation, adoption of old age homes and<br />

orphanages, blood donation camps, etc are undertaken for the<br />

welfare of fellow beings in need.<br />

Bharti <strong>Airtel</strong> has contributed Rs 10 mn each for helping in flood<br />

relief for Chief Ministers Relief Funds for Andhra Pradesh &<br />

Karnataka states. Educational support was provided to children of<br />

Guwahati blast victims in North East states. During Mumbai floods<br />

last year, employees climbed up the towers to restore the networks<br />

so that our customers can connect with their near and dear ones.<br />

Company’s ‘Rapid Response Team’ responded to the Kashmir<br />

earthquake by bringing more than 2,000 food packets and water<br />

bottles to the affected area. Money, clothes, woolens and blankets<br />

were also collected from employees to distribute among<br />

earthquake victims.<br />

Think Green<br />

Bharti <strong>Airtel</strong> is committed towards taking steps to protect<br />

environment either by direct initiatives or conserving the<br />

by-products to reduce fossil fuel consumption.<br />

We have been running power saving programs in our offices and<br />

on network operations for over 5 years now. These programs help<br />

in reducing costs and our carbon footprint. <strong>Airtel</strong> has pioneered<br />

the Green Shelter concept for BTS. This unique shelter comes with<br />

optimal cooling, power and thermal management systems,<br />

minimising the running of backup systems like diesel generator<br />

sets. The solution reduces operational costs by as much as 40% as<br />

compared to conventional shelters and avoids being a cause of<br />

global warming, as the greenhouse gas emissions are minimal.<br />

Green IT has been a focus area at <strong>Airtel</strong> and has been a key in all IT<br />

decisions and strategies which includes IT infrastructure at our<br />

office buildings & data centers. <strong>Airtel</strong> and its partners are working<br />

to assess our IT energy efficiency holistically, which will help the<br />

Company apply an end–to–end strategy that integrates the key<br />

components of the energy picture. The Company has taken<br />

initiatives to achieve vision of environment conservation and a team<br />

is driving its ‘Green’ program through the key focused areas of<br />

paperless initiative, data center optimisation, desk-side initiatives<br />

and employee awareness programs.<br />

Initiatives have been taken to reduce paper in the day to day<br />

working operations both for internal as well as external customers.<br />

Processes are introduced to enable paperless workflow based<br />

methodologies and approval mechanisms within the Company.<br />

This automation not only provides higher efficiency but has proven<br />

to be extremely useful in reducing consumption of paper within the<br />

organisation.<br />

Bharti <strong>Airtel</strong>’s initiative of e-bill to reduce paper based transactions<br />

for statements has been quite successful. With post paid customer<br />

base of more than 10 mn, this initiative is a big area to achieve<br />

environmental conservation. The Company promotes usage of<br />

e-bills to its customers via several incentives from time to time.<br />

Being a technology oriented industry; Bharti <strong>Airtel</strong> has taken various<br />

significant initiatives in data center domain to reduce electricity<br />

consumption. As a part of first phase we have already consolidated<br />

26 data centers to 4 regional data centers and saved space as well<br />

as power. In the second phase of this initiative, we are working on<br />

server/ storage consolidation within the same location and target to<br />

deliver 10% - 15% enhanced productivity.<br />

The Company uses electrical equipments with high energy<br />

efficiency and low anti environment emissions. This is a key factor<br />

while procuring any electrical equipment. Initiatives like use of<br />

water based chilling unit at new data centers for cooling instead of<br />

gas based are helping in protecting the environment and depletion<br />

of ozone layer.

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