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Corporate<br />
social responsibility<br />
Disaster Relief and Support<br />
Bharti <strong>Airtel</strong> has a nation-wide presence that has grown at an<br />
exponential rate in the recent years. Each local office undertakes<br />
special programs for the local community, thereby touching their<br />
lives directly. From time to time various initiatives like material<br />
collection, tree plantation, adoption of old age homes and<br />
orphanages, blood donation camps, etc are undertaken for the<br />
welfare of fellow beings in need.<br />
Bharti <strong>Airtel</strong> has contributed Rs 10 mn each for helping in flood<br />
relief for Chief Ministers Relief Funds for Andhra Pradesh &<br />
Karnataka states. Educational support was provided to children of<br />
Guwahati blast victims in North East states. During Mumbai floods<br />
last year, employees climbed up the towers to restore the networks<br />
so that our customers can connect with their near and dear ones.<br />
Company’s ‘Rapid Response Team’ responded to the Kashmir<br />
earthquake by bringing more than 2,000 food packets and water<br />
bottles to the affected area. Money, clothes, woolens and blankets<br />
were also collected from employees to distribute among<br />
earthquake victims.<br />
Think Green<br />
Bharti <strong>Airtel</strong> is committed towards taking steps to protect<br />
environment either by direct initiatives or conserving the<br />
by-products to reduce fossil fuel consumption.<br />
We have been running power saving programs in our offices and<br />
on network operations for over 5 years now. These programs help<br />
in reducing costs and our carbon footprint. <strong>Airtel</strong> has pioneered<br />
the Green Shelter concept for BTS. This unique shelter comes with<br />
optimal cooling, power and thermal management systems,<br />
minimising the running of backup systems like diesel generator<br />
sets. The solution reduces operational costs by as much as 40% as<br />
compared to conventional shelters and avoids being a cause of<br />
global warming, as the greenhouse gas emissions are minimal.<br />
Green IT has been a focus area at <strong>Airtel</strong> and has been a key in all IT<br />
decisions and strategies which includes IT infrastructure at our<br />
office buildings & data centers. <strong>Airtel</strong> and its partners are working<br />
to assess our IT energy efficiency holistically, which will help the<br />
Company apply an end–to–end strategy that integrates the key<br />
components of the energy picture. The Company has taken<br />
initiatives to achieve vision of environment conservation and a team<br />
is driving its ‘Green’ program through the key focused areas of<br />
paperless initiative, data center optimisation, desk-side initiatives<br />
and employee awareness programs.<br />
Initiatives have been taken to reduce paper in the day to day<br />
working operations both for internal as well as external customers.<br />
Processes are introduced to enable paperless workflow based<br />
methodologies and approval mechanisms within the Company.<br />
This automation not only provides higher efficiency but has proven<br />
to be extremely useful in reducing consumption of paper within the<br />
organisation.<br />
Bharti <strong>Airtel</strong>’s initiative of e-bill to reduce paper based transactions<br />
for statements has been quite successful. With post paid customer<br />
base of more than 10 mn, this initiative is a big area to achieve<br />
environmental conservation. The Company promotes usage of<br />
e-bills to its customers via several incentives from time to time.<br />
Being a technology oriented industry; Bharti <strong>Airtel</strong> has taken various<br />
significant initiatives in data center domain to reduce electricity<br />
consumption. As a part of first phase we have already consolidated<br />
26 data centers to 4 regional data centers and saved space as well<br />
as power. In the second phase of this initiative, we are working on<br />
server/ storage consolidation within the same location and target to<br />
deliver 10% - 15% enhanced productivity.<br />
The Company uses electrical equipments with high energy<br />
efficiency and low anti environment emissions. This is a key factor<br />
while procuring any electrical equipment. Initiatives like use of<br />
water based chilling unit at new data centers for cooling instead of<br />
gas based are helping in protecting the environment and depletion<br />
of ozone layer.