Together good things happen - Airtel

Together good things happen - Airtel Together good things happen - Airtel

05.06.2013 Views

Together good things happen customers While customer empowerment through self service has been a key strategy, we have also created ~23,000 Airtel service centers in rural India to be closer to our rural customers and provide service in the local dialects. These have been received very well by our rural customers and plans are afoot to add another 16,000 service centers in the coming year. Financial year 2009-10 marked the strategic initiative of Network Services Group (NSG) – bringing together all the network operations into a single umbrella providing; greater control on network planning & partner management for a “One Airtel, One Network” customer experience. In February 2010, Airtel launched its Unified Network Operations Centre (UNOC), which is a world class integrated operations centre for Managed Service Providers/Bharti managed Network Operating Centers, an initiative under NSG. It showcases Airtel capabilities to customers and helps in delivering One Airtel Experience to customers. The thrust on unification has also brought an array of Customer Service Touch Points together to serve as One Airtel, supported by Call, Mail, Web and Relationship Centers for all regions. With a single account (integrated for all Airtel products) at www.airtel.in, customers can log in and manage a host of services - postpaid mobile, broadband, digital TV and fixed line phones. Airtel is constantly renewing its bond with the customer by enriching his/her life in its various dimensions and is making good things happen – all the time! “The power of India is the power of its people - of our intellect, our values, our entrepreneurship and our diversity. It is the unleashing of the energy of the Indian people that has propelled India to its current path of growth and increasing prosperity. The task before us now is to sustain this growth momentum by including more and more people in the economic mainstream through strategies for empowerment. Together, we can make this happen“ Chanda Kochhar Managing Director & CEO, ICICI Bank Limited

Together good things happen Bharti Airtel Annual Report 2009-10 Bharti Airtel Annual Report 2009-10 partners Bharti Airtel has a successful record in nurturing partnerships – in technology sourcing, for infrastructure ownership, product development and customer servicing. Bharti Airtel redefined outsourcing in the telecom industry by partnering with global leaders for managing its IT systems management and networks, areas that all telecom companies globally considered their core business till then. It started with Airtel signing a deal with IBM, in March 2004, handing over its entire information technology management for next 10 years. This was followed by outsourcing our entire network management to Ericsson and Nokia Siemens Networks. Today, Bharti Airtel’s Mobile Network operations are managed by Ericsson, Nokia Siemens and Huawei (for Sri Lanka), Access Network by Alcatel Lucent, business IT systems by IBM and transmission towers by Indus Towers and Bharti Infratel. Some of the key developments in the realm of partnership included: Forming of a joint venture with Alcatel Lucent for managing Bharti Airtel’s pan India Access Network for broadband and telephone services Extension of contract with Ericsson and Nokia Siemens by 2 years to upgrade the network to provide a superlative customer experience Signing of network expansion contracts worth USD 1.3 bn with Ericsson and USD 700 mn with Nokia Siemens Co-building Fiber with BSNL, Idea and Vodafone Tower/Site sharing through Bharti Infratel Limited with other GSM players Bharti Airtel and Limelight Networks® partnered for global Content Delivery Network (CDN) services. Bharti Airtel’s customers now can access to Limelight Networks' 25 delivery centres and 900 last mile networks across the globe. It will also enhance their Internet user experience with HD movies, online shopping and gaming etc. in the Indian marketplace. Bharti Airtel formed a Strategic Business Alliance with Cisco to help drive the growth for Indian enterprises, combining the strength of Airtel’s Network service provider leadership and Cisco’s Internet Protocol (IP) technologies. ‘Partner Space’, an online collaborative working platform to connect, communicate and engage with partners was launched last year. The platform enhances partnering through online communication with partners; quicker resolutions; answering partners queries online; and personalised attention to issues. Strategic partners have been an integral part of the Company’s achievements over the years, have supported its ambitious growth plans, helped it launch new & innovative products in the market and maintain its leadership position in the telecom industry. Besides these strategic partners, Airtel is also engaged with a large number of partners spread across the globe who support its product and service requirements. Airtel closely manages these relationships with a focus on bringing in synergies, operational efficiencies and enhance customer experience. Over the years, one of key drivers of Airtel’s success is the ecosystem of partners it has created, which has helped Airtel to be an agile, customer-centric organisation providing the best in class services to the customers’ year on year. “IBM’s partnership with Bharti Airtel is a combination of advanced technology with market knowledge – but that is just the beginning. More importantly, it is the product of shared vision. Our companies saw early on how the capabilities of a smarter planet were enabling not only efficiency and growth, but new business models and societal progress. Bharti is one of the world’s leading innovators at all those levels.“ Samuel J. Palmisano Chairman, President & CEO, IBM 21 21

<strong>Together</strong> <strong>good</strong> <strong>things</strong> <strong>happen</strong><br />

Bharti <strong>Airtel</strong> Annual Report 2009-10<br />

Bharti <strong>Airtel</strong> Annual Report 2009-10<br />

partners<br />

Bharti <strong>Airtel</strong> has a successful record in nurturing partnerships – in technology sourcing, for infrastructure ownership, product<br />

development and customer servicing.<br />

Bharti <strong>Airtel</strong> redefined outsourcing in the telecom industry by partnering with global leaders for managing its IT systems<br />

management and networks, areas that all telecom companies globally considered their core business till then. It started with <strong>Airtel</strong><br />

signing a deal with IBM, in March 2004, handing over its entire information technology management for next 10 years. This was<br />

followed by outsourcing our entire network management to Ericsson and Nokia Siemens Networks.<br />

Today, Bharti <strong>Airtel</strong>’s Mobile Network operations are managed by Ericsson, Nokia Siemens and Huawei (for Sri Lanka), Access<br />

Network by Alcatel Lucent, business IT systems by IBM and transmission towers by Indus Towers and Bharti Infratel.<br />

Some of the key developments in the realm of partnership included:<br />

Forming of a joint venture with Alcatel Lucent for managing Bharti <strong>Airtel</strong>’s pan India Access Network for broadband and telephone services<br />

Extension of contract with Ericsson and Nokia Siemens by 2 years to upgrade the network to provide a superlative customer experience<br />

Signing of network expansion contracts worth USD 1.3 bn with Ericsson and USD 700 mn with Nokia Siemens<br />

Co-building Fiber with BSNL, Idea and Vodafone<br />

Tower/Site sharing through Bharti Infratel Limited with other GSM players<br />

Bharti <strong>Airtel</strong> and Limelight Networks® partnered for global<br />

Content Delivery Network (CDN) services. Bharti <strong>Airtel</strong>’s<br />

customers now can access to Limelight Networks' 25 delivery<br />

centres and 900 last mile networks across the globe. It will<br />

also enhance their Internet user experience with HD movies,<br />

online shopping and gaming etc. in the Indian marketplace.<br />

Bharti <strong>Airtel</strong> formed a Strategic Business Alliance with Cisco<br />

to help drive the growth for Indian enterprises, combining<br />

the strength of <strong>Airtel</strong>’s Network service provider leadership<br />

and Cisco’s Internet Protocol (IP) technologies.<br />

‘Partner Space’, an online collaborative working platform to<br />

connect, communicate and engage with partners was<br />

launched last year. The platform enhances partnering through<br />

online communication with partners; quicker resolutions;<br />

answering partners queries online; and personalised attention<br />

to issues.<br />

Strategic partners have been an integral part of the<br />

Company’s achievements over the years, have supported its<br />

ambitious growth plans, helped it launch new & innovative<br />

products in the market and maintain its leadership position in<br />

the telecom industry. Besides these strategic partners, <strong>Airtel</strong> is<br />

also engaged with a large number of partners spread across<br />

the globe who support its product and service requirements.<br />

<strong>Airtel</strong> closely manages these relationships with a focus on<br />

bringing in synergies, operational efficiencies and enhance<br />

customer experience.<br />

Over the years, one of key drivers of <strong>Airtel</strong>’s success is the<br />

ecosystem of partners it has created, which has helped <strong>Airtel</strong><br />

to be an agile, customer-centric organisation providing the<br />

best in class services to the customers’ year on year.<br />

“IBM’s partnership with Bharti <strong>Airtel</strong> is a combination of<br />

advanced technology with market knowledge – but<br />

that is just the beginning. More importantly, it is the<br />

product of shared vision. Our companies saw early on<br />

how the capabilities of a smarter planet were enabling<br />

not only efficiency and growth, but new business<br />

models and societal progress. Bharti is one of the<br />

world’s leading innovators at all those levels.“<br />

Samuel J. Palmisano<br />

Chairman, President & CEO, IBM<br />

21<br />

21

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