A Dissertation by GRACE HUI-CHIN LIN Submitted to the Office of ...

(1985), 90 minutes was the most appropriate length of an interview: “Given that the
purpose of this approach is to have the participants reconstruct their experience, put it
in the context of their lives, and reflect on its meaning, anything shorter than 90
minutes for each interview seems too short” (Seidman, 1985, p. 13). That is, in 90
minutes, the individuals would have sufficient time to reminisce and share their
feedback on learning communication strategies in front of a video camera with better
structured statements.
Data Analysis
Qualitative data analysis is an iterative and identifying procedure that begins
during the conceptualization of the research and proceeds through interpretation and
theme developing of the results. In this qualitative study, the collected video-recorded
data on 14 DVDs were transcribed word by word, interpreted through theoretical
triangulations, and conceptualized using a series of qualitative analysis methods.
Based on Marshall and Rossman’s (1999) suggestion of handling qualitative
data, the collected data of this study were administered in the scientific procedures of
qualitative inquiry. In this study, Denzin and Lincoln (1994, 1998), Strauss and
Corbin (1990), and Glaser and Strauss’ (1999) analytical methods were employed to
analyze the data, which were the qualitative methods of thick description,
open-coding, and contrast-comparison analysis with scientific analytic procedures.
Analytic Procedures
According to Marshall and Rossman (1999), “typical analytic procedures fall
into six phases: (a) organizing the data; (b) generating categories, themes, and
patterns; (c) coding the data; (d) testing the emergent understandings; (e) searching
for alternative explanations; and (f) writing the report” (p. 152).
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