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REWARDING BENEFITS THROUGH PAYMENTS AND MARKETS<br />

Box 5.26: Social stock exchange for<br />

public serving companies<br />

The Social Stock Exchange is a way for investors to<br />

invest in businesses established with the aim of delivering<br />

particular social objectives, such as alleviating<br />

poverty or preventing environmental destruction51 .<br />

Allowing ‘social investors’ to make educated choices<br />

about the impacts organisations have on society<br />

could act as a powerful support for companies that<br />

provide a social good. Encouraging investment and<br />

trade can act as an incentive to keep biodiversity intact<br />

in the face of competition from less biodiverse<br />

alternatives.<br />

Source: Yunus 2007<br />

• include broader landscape considerations in<br />

certification processes to ensure that business<br />

works to improve overall regional biodiversity e.g. to<br />

ensure landscape connectivity across agricultural<br />

regions, prioritise efforts in high biodiversity areas etc.;<br />

• create more supply push and market pull for<br />

certified products and services through increased<br />

consumer awareness and supply-chain management<br />

by large commercial buyers (see also Section<br />

5.6 on green public procurement). This could be done<br />

through e.g. networks setting targets 50 or the creation<br />

of eco-investment funds to support companies that<br />

are certified and/or have shown innovative ways of<br />

creating sustainable business models. For example,<br />

a Swiss company HotelPlan raised US$ 750,000 in<br />

2002 through a US$ 3 charge on bookings which<br />

was used to support sustainable tourism, environmental<br />

efforts and emergency one-off projects (cited<br />

in Bishop et al. 2008);<br />

• invest directly or indirectly in companies that<br />

market certified products, particularly from High<br />

Conservation Value areas. This could include technical<br />

assistance to help develop more profitable<br />

businesses and ensure sustainable management<br />

practices and access to markets. There is also an<br />

opportunity to create incentive programmes for<br />

companies committed to purchasing biodiversityfriendly<br />

products or that make biodiversity protection<br />

their key output (see Box 5.26);<br />

Box 5.27: MSC risk-based support framework<br />

for smaller fisheries<br />

The MSC’s programme on Guidelines for Assessment<br />

of Small-Scale and Data-Deficient fisheries<br />

aims to provide small-scale and data-deficient fisheries<br />

with guidance on the assessment process.<br />

This methodology, known as the MSC Risk Based<br />

Framework, provides a risk assessment approach<br />

to help evaluate key environmental indicators of<br />

the MSC environmental standard for sustainable<br />

fishing. Although not limited to developing countries,<br />

it is likely to have the greatest uptake<br />

amongst them.<br />

Source: http://www.msc.org/about-us/credibility/all-fisheries<br />

• make better use of traditional knowledge of<br />

plant (and animal) species to develop new products<br />

that could reduce the costs of complying with<br />

chemical safety legislation and make global<br />

markets work better for the poor by helping<br />

provide non-timber forest products and other<br />

products suitable for bioTrade;<br />

• support the adoption of certification standards<br />

in developing countries, particularly in regions<br />

where they are currently non-existent or embryonic<br />

and help small to medium businesses for whom the<br />

initial investment becomes prohibitive (see Box 5.27).<br />

Alongside this increasing interest in expanding the<br />

reach of biodiversity-friendly products (see also<br />

Section 5.6 on green public procurement), trade concerns<br />

need to be borne in mind. While there are no<br />

formal trade implications of private demand for goods<br />

(e.g. choice of FSC-labelled goods or organic foods),<br />

the position is more complicated when it comes to governments<br />

applying instruments like taxes or subsidies<br />

to create price incentives for sustainable products (see<br />

Box 5.28).<br />

<strong>TEEB</strong> FOR NATIONAL AND INTERNATIONAL POLICY MAKERS - CHAPTER 5: PAGE 53

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