innovative Seating Furniture by brunner - Edilportale

Press release 

CommuniCative and oPen – 

innovative Seating Furniture by brunner 

brunner presents a modular piece of seating furniture 

and a stool and table ensemble. both are exceptional de- 

signs by osko+deichmann and jehs+laub. 

New forms of sitting – for more creativity. At this year’s Salone Internazionale 

del Mobile Brunner presents new contract furniture for a relaxed way of 

sitting by the designers jehs+laub and osko+deichmann. Their products 

range from a modular piece of seating furniture to an indispensable everyday 

object with a new design, a new interpretation of the traditional stool and a 

matching table. 

2 – 3 plot – More than a Sofa: a Way of Living 

4 – 5 hoc – Sculptural and Minimalist Design 

6 – 7 In Profile – Designers and Architects for Brunner 

8 – 9 Individual Designs – Brunner in Profile 

10 A Poetic Quality of Sitting – the New Brunner 

Trade Fair Stand by ippolito fleitz group 

11 – 12 Table of Pictures 

Your press contacts: Andrea Rayhrer. Tel. + 49 (0)711.62007838. E-Mail: presse@brunner-info.de 

Heike Bering. Tel. +49 (0)711.74517590. E-Mail: presse@brunner-info.de 

Your company contact: Dirk Roesner. Manager Marketing & Kommunikation. Brunner GmbH. Im Salmenkopf 10. D-77866 Rheinau. 

www.brunner-group.com. Tel. +49 (0)7844.402611. E-Mail: dro@brunner-group.com

Press release 

Plot – more than a SoFa: a Way oF living 

The young Berlin design studio osko+deichmann created plot for Brunner – 

a space-creating, modular piece of seating furniture for various sitting positions, 

which can be integrated into offices, foyers or lounges like a natural 

“loungescape”. The open concept of use, which is based on a square module, 

fits in well with those who do not only want to sit but lean against, move, 

interact and communicate in a relaxed way. “We wanted to create a product 

which the user handles in a different way. You should feel free and mobile – this 

releases productive energy and promotes creativity,” Dr. Marc Brunner, Managing 

Director of the family business of the same name, is convinced. The concept 

of plot offers seats adjustable on three levels and interprets the function of 

arm and back rest in a completely new way. 

“How do we sit, when we are on the road? Do we wait or do we work? Do we meet 

and interact? Or do we rest?” These questions led osko+deichmann to the 

surprisingly unconventional design of plot. On the basis of a square module, 

six combinations of seats and rests can be realised. The middle level – the arm 

rest – was designed in a highly flexible way and can be repositioned without 

the use of tools. The upper level – the back rest – cannot be changed because 

of static reasons and is closely connected to the base element by striking, 

powder-coated diagonal bars. Various configurations are possible with this 




www.brunner-group.com. Tel. +49 (0)7844.402611. E-Mail: dro@brunner-group.com 

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concept – from individual module and classic sofa to linear structures to 

structures spanning corners, islands or structures stretching into a room 

which can be extended in all directions. A concept suited perfectly both for 

compact as well as for very large floor plans. 

Space for Personal Items 

For locations at which people carry luggage and bags, plot offers unconventional 

variants of the modules with shelves. Larger pieces of furniture can 

be extended by space-creating add-ons – trays, tables, planting vessels and 

functional wall screens – and can also be divided into different communication 

zones. Use of the individual levels is open and flexible: They offer generous 

seats and space for laptops, trays and other items. 

Appealing to the Senses – Colour and Material 

plot is characterized by a carefully developed colour concept which appeals 

to the senses and features a subtle mix of earthy, warm or even cooler colours. 

The range of colours is adapted to the colour of the lowest cushion and 

is available in seven colours; there are also two monochrome options. The 

material of the coloured seats is just as appealing: high-quality imitation 

leather with a fabric structure and a metallic look combined with side and 

back rests in grey Trevira. 

“We create objects on the borderline between design, new inventions and art,” 

Blasius Osko and Oliver Deichmann describe their design approach. Architecture, 

too, is not far away. The observer has the impression of architecture 

miniature moving dynamically in a space with shifted levels. The designers 

also were inspired by the form and structure of natural cascades of waterfalls, 

for example. 





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Press release 

hoC – SCulPtural and minimaliSt deSign 

Chairs and stools are a new challenge for manufacturers again and again. 

How can everyday products like these be designed in such a way that they 

offer something new and surprising? Brunner was fascinated by the idea to 

extend their large range of contract furniture by a minimalist, high-quality 

stool; a sculptural design object of everyday life, which can be used anytime, 

everywhere. 

With “hoc”, licenced by Davis Furniture USA, the company based in Rheinau/ 

Germany presents a new product developed by the Stuttgart designers 

jehs+laub, which is a new interpretation of the traditional stool: a stool made 

of form wood with an extremely reduced designed. Its three identical legs 

combine to create the seat in an elegant line – “An easily understandable, 

simple structure looking like a sculpture”, say the designers. The inlay of the 

wood emphasizes the reduced, straightforward use of forms. By dispensing 

with a back rest, sitting is flexible and strengthens the back; this also creates 

a relaxed communicative situation which is open on all sides. The well-proportioned 

stool is available in two heights – as a bar stool with a footrest and 





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as a low, version, which is even stackable. Clients can choose among options 

in beech with a natural, stained or coated finish or options in oak with a light, 

wenge, black stained or matt finish – suitable for various interiors. 

Communicating in a Relaxed Way 

Undoubtedly a stool has something of the improvised – an object you can 

easily move from one place to the other. However, with the new matching 

table, which will be presented in Milan for the first time, Brunner now also 

offers the possibility to create a harmonious ensemble with the hoc range – 

to communicate with your family, friends or colleagues in an uncomplicated 

way. 

Milan, April 2012 

Reprint free of charge / copy for reference requested 





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Press release 

identiCal and unmiStakeable 

In Profile – Designers and Architects for Brunner 

Brunner successfully co-operates with well-known international designers. 

Since 2011 osko+deichmann and jehs+laub also are among the designers 

working together with the company based in Rheinau. To design their trade 

fair stand at the Milan Salone 2012 Brunner again commissioned ippolito 

fleitz group after their success last year. 

“On the borderline between design, new inventions and art”: 

osko+deichmann in profile 

During the mid-1990s, Blasius Osko and Oliver Deichmann were inspired by 

the former separated Berlin which literally absorbed young creatives from all 

over the world. After studying at the University of Arts in Berlin, they started 

co-operating professionally in 1998 and founded their design studio “Die 

Wunschforscher” (“The Wish Explorers”). Objects on the borderline between 

design, new inventions and art are created. At the same time, the designers 

develop concepts for fashion and music events. In 2005, they renamed their 

studio “osko+deichmann”. Designs by osko+deichmann have already been 

exhibited at well-known institutions and museums: at the Louvre in Paris, the 

Vitra Design Museum in Weil am Rhein and Berlin, the Cube Gallery in Manchester, 

the MoMA in Berlin, the Guggenheim Museum in Berlin, the VIA Gallery 

in Paris, the Holon Museum and at the Design Bienniel in Saint-Étienne. In 

2011, the Berlin designers started their co-operation with the contract furniture 

manufacturer Brunner. 





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“Designers and manufacturers are like father and mother”: 

ehs+laub in profile 

The designers Markus Jehs and Jürgen Laub have been co-operating for 

more than fourteen years under the name of jehs+laub and are based in 

Stuttgart. They mainly work in the fields of furniture, lighting and interiors. 

In 1992, they completed their education at the University for Design in 

Schwäbisch Gmünd with a degree in product design and founded the design 

jehs+laub in 1994. Asked how the relation between designer and manufacturer 

works, they answer: “It’s like the relation between father and mother.” Next 

question: “And who is the father?” Both: “The designer, of course!” Laub: “And 

the manufacturer is the mother. It’s her who has to brood and develop, and at 

the end their child is born.” 

“Defining identity”: ippolito fleitz group in profile 

ippolito fleitz group is a multi-disciplinary, international working design 

studio based in Stuttgart. Their leitmotif is: “We are identity architects. Together 

with our clients we develop architecture, products and communication, which is 

always part of a whole and still unmistakeable. That’s how we define identity.” 

ippolito fleitz group’s main work lies in the fields of architecture, interior 

design, trade fair architecture, design, corporate identity, graphic design and 

electronic media. The studio was founded in 2002 by Peter Ippolito and 

Gunter Fleitz. Peter Ippolito had several teaching positions, among other at 

the University of Stuttgart. 





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Press release 

Creating individuality: brunner in ProFile 

The family-run company founded in 1977 is managed by Helena and Rolf 

Brunner as well as Dr. Marc Brunner. The company has 350 employees. 

Among its business fields are the development, production and distribution 

of chairs, tables and contract furniture for office and administration facilities, 

public spaces as well as care and social facilities. The company based in 

Rheinau (Baden) has its pwroducts manufactured at its own production site. 

Since Dr. Marc Brunner joined the family business as Co-Managing Director 

in 2004, Brunner has turned into a design-oriented company. The strategy 

to only work together with outstanding international designers was already 

established by company founder Rolf Brunner. “What definitely distinguishes 

Brunner from many other manufacturers is our readiness to test technical possibilities 

together with the designer. We do not shy away from investing time and 

money to make things better still!” 





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Among the well-known international designers creating products for Brunner 

are Wolfgang C. R. Mezger, Archirivolto, Martin Ballendat, lss designer and, 

since 2011, jehs+laub and osko+deichmann. 

Numerous design awards also contribute to the fact that the company has 

turned into a “leading design brand”, according to Dr. Marc Brunner. Among 

the outstanding most current examples is the red dot award: communication 

design 2011 and the iF communication award 2012 for the Brunner trade 

fair stand at the Milan Furniture Fair, designed by ippolito fleitz group. At the 

beginning of January 2012 they received the Interior Innovation Award 2012 

for the monobloc plastic chair “twin”, which also received the iF product design 

award in 2011. 







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Press release 

a PoetiC Quality oF Sitting 

Trade Fair Stand by ippolito fleitz group at the Milan Salone 2012 

After the huge success of their trade fair stand concept in 2011, Brunner also 

commissioned ippolito fleitz group in 2012 with the design of this year’s trade 

fair stand at the Milan Salone. 

The architects again managed to create a fascinating and inspiring space from 

the simple, rectangular and unspectacular floor plan of about 100 square 

metres. Just as the exhibits by Brunner, the stand concept reflected the topic 

of sitting – “spontaneous, straightforward and almost without any limits like 

thoughts and inspirations which can develop in contemplative moments of sitting 

on a chair”, explain Peter Ippolito and Gunter Fleitz. The whole stand is created 

as a setting, which should absorb visitors in an intensive spatial experience 

and invite them to try things out. 

While the central space in the middle stimulates visitors to sit on the new 

products plot and hoc in various ways, the architects designed the walls as 

poetic highlights with installations of letters, like on traditional information 

tables in hotel lobbies, Italian bars, airports or conference halls: “White letters 

on black background form associative figures and open up worlds of thoughts”, 

says Peter Ippolito. When coming nearer, word play and poetic sentences 

are formed, “formulations and tones just as varied as the individual experience of 

sitting on a chair”. 

The large, three-dimensional fabric ceiling of clouds lingering above the 

pieces of sitting furniture and illuminating the setting also added an emotional, 

poetical note – “a unique context for our new furniture,” commented the 

Brunner Managing Director Dr. Marc Brunner. 







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innovative Seating Furniture by brunner - Edilportale

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