Folie 1 - Van Hees gmbh
Folie 1 - Van Hees gmbh
Folie 1 - Van Hees gmbh
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Halal Ingredients<br />
to create Momentum<br />
in the food industry<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 1
Dr. h.c. Jürgen Georg Hüniken<br />
• Born in 1951, German<br />
• University studies in<br />
Göttingen/Germany<br />
and Stanford/USA<br />
• Sociology, economy and business administration<br />
• Since 20 years in the food ingredients industry<br />
• CEO of VAN HEES, technological leader as supplier of<br />
spices and additives to the meat industry worldwide<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 2
Overview<br />
Halal Ingredients for Halal food<br />
First Halal Control certified Ingredients Production<br />
in Europe<br />
Creating the Quality Momentum<br />
Only 100,0% Halal is Halal<br />
Creating the economic Momentum<br />
Halal food – the fastest growing food market segment<br />
Creating Halal Success<br />
Strengths, Weaknesses, Opportunities & Threats<br />
Making an informed choice<br />
reliability and visual recognition<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 3
VAN HEES worldwide<br />
1. Technological leader for ingredients for the<br />
meat processing industry worldwide<br />
2. > 400 employees worldwide<br />
(meat technologists, food scientists)<br />
3. 10 Production- / Service center<br />
(e.g. Germany, France, USA, Russia, China)<br />
60 exclusive agencies worldwide<br />
Walluf, Germany<br />
Wuppertal, Germany<br />
Cary, USA<br />
Forbach, France Cambrai, France Eupen, Belgium Capetown, South Africa<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 4
VAN HEES International<br />
Werke / Production / Production<br />
Service Center / Service center / Centre de Service<br />
Agenturen / Agencies / Agence<br />
25.000 tons p.a.<br />
food ingredients, spice blends, additives<br />
for meat processing only<br />
in accordance of HACCP and<br />
International Food Standard 6.0<br />
1.000.000 tons p.a.<br />
meat products<br />
(Chicken McNuggets Döner/Kebab)<br />
(Succhuk/Köfte marinated beaf)<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 5
#1 Halal Ingredients Production<br />
First dedicated and exclusive Halal production of<br />
- spice blends<br />
- food additives<br />
in Europe<br />
certified by Halal Control (MUI)<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 6
Wuppertal 1st dedicated Halal plant<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 7
Wuppertal 1st dedicated Halal plant<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 8
Traceability<br />
HALAL CONTROL<br />
Research &<br />
Development<br />
Production<br />
Halal-<br />
Administration<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
Purchasing<br />
Quality<br />
assurance<br />
p. 9
Halal Certificate<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 10
Halal Certificate<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 11
100% Halal<br />
mainly/mostly ?/%<br />
yes/no 100%<br />
Halal<br />
components<br />
all ingredients<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 12
Creating the Quality Momentum<br />
• 100% exclusive Halal<br />
- all raw materials Halal<br />
- no cross contamination<br />
• 100% Halal equipment and tools<br />
- no „dual“ use<br />
- no haram cleaning<br />
• 100% Halal Quality Policy<br />
- Halal control points<br />
- only Halal instructed employees<br />
• 100% Halal Control<br />
- regular audits and certification<br />
- permanent monitoring of new developments<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 13
Halal employees manual<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 14
Pork meat in Halal menue in Great Britain<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
Source: BBC London<br />
p. 15
Pork in Swiss Döner<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
Source: SRF Suisse Radio and Television<br />
p. 16
Creating the economic Momentum<br />
- Western Europe<br />
(e.g. Germany, France)<br />
- Southern Africa<br />
- Turkey<br />
- Middle East<br />
(e.g. United Arab Emirates, Saudi Arabia)<br />
- Far East<br />
(e.g. Indonesia, Malaysia)<br />
- Northern Africa<br />
(e.g. Marocco, Egypt, Algeria)<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 17
Halal food market volume worldwide<br />
in billion €<br />
Region 2009 2010 2011<br />
Worldwide 486,6 499,7 517,6<br />
Africa 115,2 117,6 120,2<br />
America 15,4 15,7 16,2<br />
- Brasil 4,5 4,8 5,2<br />
- USA 9,9 10,1 10,4<br />
Asia 306,8 320,1 332,4<br />
- Far East 231,6 245,4 259,1<br />
- Middle East 33,4 35,2 36,9<br />
Australia 1,2 1,7 2,3<br />
Europe 55,7 59,3 64,6<br />
Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 18
McDonald‘s testing Halal burger<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 19
McDonald‘s to pay $700,000 in halal lawsuit<br />
Source: www.theblaze.com<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 20
Halal food market volume Europe<br />
in billion €<br />
Country 2009 2010 2011<br />
France 13,5 13,6 14,1<br />
Germany 4,9 5,2 5,6<br />
Russia 16,7 16,9 17,1<br />
Great Britain 3,2 3,3 3,5<br />
Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 21
Halal fast food Quick in France<br />
Source: www.pressetext.com<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 22
Creating Halal Success<br />
clear rules / standards<br />
+<br />
strict authorities / enforcement<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
p. 23
SWOT-Analysis<br />
STRENGTHS<br />
• large population<br />
• fastest growing<br />
market segment<br />
OPPORTUNITIES<br />
• „new“, not saturated<br />
• Halal = Quality<br />
WEAKNESSES<br />
• no established<br />
standards<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013<br />
• lack of enforcement<br />
THREATS<br />
• acceptance problems<br />
• conflicts of interest<br />
p. 24
Halal burger causing conflicts in France<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 25
Halal dispute over Kentucky Fried Chicken<br />
Source: The National<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 26
Making an informed choice<br />
visual recognition<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 27
Summary<br />
Creating the Quality Momentum<br />
Only 100,0% Halal is Halal<br />
Creating the economic Momentum<br />
Halal food – the fastest growing food market segment<br />
Creating Halal Success<br />
Strengths, Weaknesses, Opportunities & Threats<br />
Making an informed choice<br />
reliability and visual recognition<br />
Halal Ingredients for Halal food<br />
First Halal Control certified Ingredients Production<br />
in Europe<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 28
For all food ingredients<br />
other than meat industry<br />
www.markland-ingredients.com<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 29
Thank you for your kind attention!<br />
www.van-hees.com<br />
to download this presentation<br />
hueniken@van-hees.com<br />
to contact me<br />
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 30