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FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MICRO ...

FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MICRO ...

FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MICRO ...

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current states that these factors have impacted women entrepreneurs in MSEs.<br />

Table 14. Socio-cultural factors that affect the performance of women entrepreneurs in<br />

MSEs<br />

No. Item<br />

Standard<br />

1 Socio-cultural factors<br />

Mean deviation Remark<br />

1.1 I have better social acceptability 2.08 1.13 2 nd<br />

1.2 I have better contact(network) with outsiders 2.12 1.28 3 rd<br />

1.3 I have no prejudice or class biases 3.48 1.32 5 th<br />

1.4 The societies attitude towards my products/services is<br />

positive<br />

3.26 1.46 4 th<br />

1.5 The attitude of other employees towards my business is<br />

positive<br />

3.62 1.4 7 th<br />

1.6 I have a positive relationship with the workforce 3.96 1.1 10 th<br />

1.7 I have no conflicting gender roles 2.02 1.21 1 st<br />

1.8 I am not affected by gender inequalities 3.55 1.43 6 th<br />

1.9 I have no cultural influences 3.87 1.4 9 th<br />

1.10 I never encounter harassments in registering and<br />

operating my business<br />

3.82 1.31 8 th<br />

Grand mean/standard deviation 3.18 0.12<br />

The mean scores(2.08) and standard deviation(1.13) of the respondents in table 14 shows<br />

that women have no better social acceptability .They do not agree on the idea that they<br />

have a better social acceptance. Similarly, the contact (networks) that women<br />

entrepreneurs in MSEs have with outsiders is low too with a mean score of (2.12) and<br />

standard deviation of (1.28).<br />

However, they approach to agree in the idea that they have no prejudices or class biases<br />

with a mean of (3.48) and standard deviation of (0.32).Similarly, with regard to the<br />

attitude of the society towards their products/services, the respondent women<br />

entrepreneurs in MSEs do no not like to decide on idea that the attitude of the society is<br />

positive.<br />

On the other hand, in relation to the attitude of other employees towards their business<br />

and the relationship that these women entrepreneurs have with their employees, the table<br />

above shows that, the respondents have a positive relationship with their employee and<br />

the attitude of the employees towards the business is positive too. The mean scores 3.62<br />

48

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