FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MICRO ...

One success factor for an entrepreneur is having own premises such as land (Hisrich,
2005). Table 13 above shows that the respondent women entrepreneurs in MSEs do not
have their own land to run their businesses. The response shows a mean of 1.92 with a
standard deviation of 1.28.
However, these women entrepreneurs respond that they have a better access to
information to exploit different business opportunities. As the mean score (3.69) and
standard (1.38) clearly depicts, the respondent entrepreneurs agree on their better access
to information.
In relation to their managerial skills in running their business, the respondents do not like
to decide on it. This is justified by the mean score (2.58) and the standard deviation
(1.30).
With regard to technological access and market competition, the mean scores (1.18 for
technology access and 2.12 for market competition) and the standard deviations (1.29 for
technology and 1.14 for competition) shows that respondents do not agree with a better
technological access and with the idea that there is no stiff competition for their products.
The mean scores (3.59) and standard deviations (1.37) shows that, the respondent women
entrepreneurs in MSEs agree on the availability of the necessary infrastructures around
their working areas.
Lastly, the scores for the availability of necessary raw material/inputs in the table above
show that the respondent entrepreneurs do not agree with their access to these inputs with
a mean of 2.19 and standard deviation of 1.27.
Socio-cultural factors
It was common to hear the bad names such as “buda”,”shemane,”ketkach” and others
given to different entrepreneurs in Ethiopia. These are good indicators of socio-cultural
influences on individuals running their own business. The following table shows the
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