FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MICRO ...

As explained above, entrepreneurism helps the economy by creating wealth for many
individuals seeking business opportunities. Although this is not the number one reason
individuals pursue entrepreneur activities, it plays a major role in our economy. Both a
new business and the wealth the owner can obtain will help boost the economy by
providing new products as well as the spending power created for the entrepreneur.
Without entrepreneurs, our economy would not benefit from the boost they give from
added business and ideas.
Furthermore, starting a business can be rewarding. Entrepreneurs are their own bosses.
They can have more control over their working hours and conditions than they would
have if they worked for someone else. If they cannot find a job they want, they can go
into business to create one. For example, they may have a new idea about a particular
product or service. If they believe that others would be interested in it, they can go into
business for themselves. They may make a profit, which is the money left over after
paying their bills, from being creative and doing what they enjoy.
2.1.3 Factors affecting entrepreneurship
Even though entrepreneurship has its own advantages, it is not free of problems. For this
there are a number of factors .Samiti (2006), Tan (2000) classified the basic factors that
affect entrepreneurs in to two broad categories –economic and social.
The economic factors include competition in the market; lack of access to the market
,lack of access to raw material ,lack of capital or finance, lack of marketing knowledge;
lack of production/ storage space; poor infrastructure; inadequate power supply and lack
of business training
The social factors include lack of social acceptability; having limited contacts outside
prejudice and class bias; society looks down upon; attitude of other employees; and
relations with the work force
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