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unipro now: 

volume 3 

table of ContentS 

1 

2 

3 

Letter from the President 

Letter from the Editor 

Jessica Cox: A Foot in the Clouds 

Career Development 

7 

13 

19 

21 

23 

43 

45 

47 

49 

50 

Career Development Panelists 

Anthony Castro: Inspiration in Daily Life, History, 

and Filipino Culture 

Maharlika & Jeepney: 

Interview with Nicole Ponesca 

Lumpia Shack: Interview with Neil Syham 

Five Questions to Ask... by Edsel Batucan 

ConneCting Communities 

27 

33 

34 

Connecting Communities Panelists 

Steve Raga: Filipino American Civil Engagement 

Maria Cruz Lee: Raising the Bar as a Community 

SoCial GooD 

37 

41 

Social Good Panelists 

Fall from Graceland: Film Review 

Joe Bataan: The King of Latin Soul 

UniPro Now: Volume 3 Magazine Staff 

Sponsors 

Vendors 

Community Supporters

letter 

from the 

presiDent 

Letter from rachelle ocampo 

President of UniPro: Pilipino American Unity for Progress 

Dear UniPro Now: Volume 3 Readers, 

It’s that time of the year again when we invite inspiring 

leaders to share their stories and witness history in the 

making. This year, our UniPro Summit theme is “RISE,” so 

we asked panelists and community leaders what it means for 

them to “RISE”. 

As President of UniPro, I asked myself what it means to 

“RISE”. For me, it’s not only a word that motivates me 

when I feel blinded by a personal dilemma or issue, but it 

is an opportunity to help others, so that we come together 

as a whole community. There are dozens of inspiring 

movers and shakers in the Fil-Am community who seize 

this opportunity on a daily basis. We wish we could 

have featured all of them at this year’s UniPro Summit! 

Nevertheless, we have an amazing group of speakers this 

year, and whether or not you can be with us at the Summit 

in New York City, we hope to capture some of their 

inspiration and spirit in the third volume of UniPro Now 

magazine. Read through some of the very fun and insightful 

interviews and excerpts that we have collected this year, and 

share your thoughts with us @UniProNow on Twitter. 

Our goal for this magazine, along with our annual 

Summit, is to educate and empower students and young 

professionals as we provide practical tools and resources 

to help them “RISE”. As leaders, we are constantly faced 

with a list of issues that we want to conquer, but it cannot 

be accomplished by wishing them all away. You need 

a voice. You need a voice that is loud, resourceful, and 

knowledgeable about the issues you are most passionate 

about. It is time for YOU to “RISE” with UniPro, and be 

part of a collective voice that gets shit done! 

What are you waiting for? 

Sincerely, 

RACHELLE PERAz oCampo 

President, UniPro 2013 

letter 

from the 

eDitor 

Letter from sabrina echaluce 

Editor–in–Chief of UniPro Now: Volume 3 

Mabuhay! 

The third volume of UniPro Now continues the tradition 

of releasing a magazine in conjunction with the annual 

Multinational Forum for Pilipino Young Professionals, 

Students and Youth, also known as “UniPro Summit.” 

While the Summit theme last year focused on the notion of 

a “Pilipino Renaissance,” a celebration of ideas, passions and 

aspirations, the 2013 Summit theme of “Rise” challenges 

delegates and supporters to move towards making those 

ideas into reality. It’s about education and empowerment in 

the areas of career development, community organizing and 

social change. It’s about the resources and tools necessary to 

achieving goals like starting a business, running for public 

office, or defending the rights of Pilipinos all over the world. 

Most importantly, it’s about action, taking the first and 

second and third step towards shaping the future. Apply for 

that job. Register to vote. Join that organization. 

I’ve had the privilege and honor of working with UniPro a 

few times over the course of four years—as an intern during 

college, an associate editor for UniPro Now in 2011, and 

Editor-in-Chief for UniPro Now in 2012 and 2013. While 

editing the magazine calls for a considerable amount of time 

and effort in the weeks leading up to the Summit in June, 

the UniPro team works tirelessly to provide resources for 

students and young professionals in the Pilipino-American 

community all year-round. “Rise” is not only their Summit 

theme—it’s their way of life. I want to express sincere 

gratitude for these amazing individuals at UniPro, the most 

inspiring group of people I know. 

Thanks to Alyssa Esteban, UniPro intern and UniPro Now 

graphic designer, for creating something truly beautiful out 

of the endless string of e-mails and Google documents we 

sent her way. Thanks to Iris Zalun, UniPro Summit 

Co-Chair, Vice President, and all-around superwoman, 

for keeping the magazine team organized and moving. 

Thanks to Gecile Fojas (UniPro Summit Co-Chair and 

UniPro Now Managing Editor), Meriden Villanueva 

(UniPro Secretary and Director of Communications) 

and Ivan Gonzales (UniPro Director of Public Policy and 

Foreign Relations), for their ideas, support and dedication. 

Finally, thanks to our contributors, interviewees, and 

panelists—the heart and soul of the magazine—for sharing 

their stories and insight. 

Thank you, thank you, a million times, thank you. 

SABRINA CAUSIN eChaluCe 

Editor–in–Chief, UniPro Now 

paGe opposite | Jeepney Filipino Gastropub Identity (tabletops) | Anthony Castro, 2013 | Ink jet/vinyl adhesive 

Letters from the President and Editor 2 

One major consideration for the table service at JEEPNEY Filipino Gastropub was designing a numbering systemm that servers could easily navigate. 

Not only did the tables demand its own distinct flavor, each table had to include a Filipino translation of the number in several dialects and reflect 

formally, the distinct 3D block letter style and vernacular aesthetic on the Jeepney vehicles.

jeSSiCaCox 

“A Foot in the Clouds...” 

We asked UniPro Summit opening keynote speaker 

Jessica Cox to imagine herself as the first Pilipino or 

Pilipino-American to accomplish a certain goal or 

achievement—anything as wild and ambitious as 

becoming the first Pilipino to set foot on the moon 

or the first to win the Nobel Peace Prize. What could 

she achieve? What barriers would she break? Jessica 

responded, “I would like to be the first Pilipino- 

American to help bring more opportunities to people 

with disabilities in other countries. I would be breaking 

the attitude barrier that people have against people 

with disabilities. I would also be breaking the 

other social and economic barriers that people with 

disabilities face.” 

Of course, Jessica Cox doesn’t need to imagine any of 

this. 

Born without arms, Jessica not only managed to adapt 

to the challenges of living with a physical disability, 

but achieved more with just her legs than most people 

achieve in a lifetime. In high school and college, Jessica 

earned two black belts in Taekwondo, holding the title 

of the first armless person to receive a black belt in the 

American Taekwondo Association. Not impressed? 

She’s also a licensed pilot with a Guinness World 

Record for being the first pilot to fly with her feet. 

Search her name on YouTube and you’ll come across 

countless videos of her driving a car, playing the piano, 

and even surfing. 

But Jessica’s courage and strength extends beyond her 

ability to learn skills and perform tasks using only 

her feet. A graduate of the University of Arizona with 

a degree in psychology, Jessica travels the world as a 

motivational speaker, spreading the notion that people 

have greater power over the limitations and constraints 

in their lives than they might realize. She teaches us 

that creativity, determination and self-acceptance are 

vital tools in breaking the barriers that stand in the way 

of our goals, and given her endless string of personal 

achievements, these tools work. 

In April 2013, Jessica joined Handicap International 

in Ethiopia to witness their work in local schools 

that serve as resources for children with disabilities. 

As she moves toward reaching her goal of bringing 

more opportunities to people with disabilities in other 

countries, perhaps young Pilipinos and Pilipino- 

Americans can look to Jessica as an example of how 

to rise above personal challenges, and then extend the 

lessons learned from these experiences to benefit the 

world around them. In essence, we can learn from her 

story how to rise as leaders in our communities. 

Jessica explains, “I believe people should address 

social problems with integrity and honesty. I would 

also demonstrate why there is a need and how it can 

be filled. If I am convincing others to take actions, I 

believe it is just as important for me to be involved in 

taking that same action. It’s necessary to practice what 

you preach.” 

She certainly does. 

Jessica Cox: A Foot in the Clouds 4 

“i rise by...” 

“... Not allowing my disability to stand in the 

way of accomplishing anything.” 

if hollywood made a movie about your 

life, what would it be called? which 

aspect of your life would the plot focus 

on the most? would it be a comedy, a 

drama, an action-packed thriller, etc.? 

“The movie would be called ‘A Foot in the 

Clouds,’ and the plot would focus on my flight 

training and becoming the first pilot to fly using 

only their feet. The movie would be action-packed, 

as well as a drama.” 

imagine you’re traveling with a 

close friend who’s never been to the 

Philippines. The two of you finally 

arrive in any part of the country you 

choose. where are you? what are your 

plans? most importantly, what pilipino 

dish would you have for dinner that 

first night? 

“We would find ourselves in the middle of 

Bobon, Mercedes, Eastern Sarmar. We would go 

out to the dock and enjoy the ocean breeze while 

chatting and reading a book. We would go to my 

mom’s home, visit with family, and eat pancit and 

adobo for dinner.”

Career 

Development 

“Lumpia Shack at Smorgasburg in DUMBO.” Photo credits to iris Zalun.

Career 

Development 

PaneliStS 

ISIS arias 

Principal, Initiative Marketing & Events 


“…focusing on the positive and thinking out of the 

box for solutions when facing challenges. I rise by utilizing 

my energy to help those whom I have the capacity to aid, 

especially when it only takes a little bit of energy or time… 

by supporting those in my circle and community that are 

doing great things personally and in business.” 

Reflect on your career path from when you were 

a child to where you are now. are you where 

you expected yourself to be when you were ten 

years–old, a teenager, or a college student? 

What were the major turning points that defined 

your career? 

“When I was younger, I definitely thought I would be 

a millionaire by now. While I tend to keep moving rather 

than sitting and thinking about my actual accomplishments, 

I can say that by having certain successes such as making 

a full business year with my own company, not having to 

take on a traditional full-time office job, and having the 

freedom to do things I have wanted like travel and explore 

different opportunities, I definitely have to celebrate those 

small moments. I left corporate in 2009, and while I was 

devastated by not having the stability and structure, I 

learned that I could build structure within another small 

organization (which proved to be a learning moment about 

partnering). That gave me the confidence to sign-on and 

start my own business. It allowed me to decide what projects 

I wanted to take on, and when and how I wanted to work. 

I have done numerous career-style presentations, and being 

able to inspire and mentor young people has helped to 

motivate me and helped me to keep working.” 

Describe the most difficult point in your career. 

What was the most difficult day, week, month 

or series of events? in three steps, provide 

instruction for others on how to overcome 

similar obstacles. a. step one: ... b. step two: ... 

c. step three: ... 

“After working at a corporate level, the first obstacle 

was getting over the lack of stability. I had to trust in my 

abilities and that I was going to be okay. I had the instant 

opportunity to figure out what I wanted to do next. I was 

able to start picking up gigs and roles that moved me into 

that next career movement. 

Next, I got into a partnership that allowed me to work 

on my freedom with business. But, it was in a field that I 

wasn’t sure about (personality management) which had the 

perks of having access to really cool events and things, but 

meant that I was now responsible for someone else’s career. 

I wanted to do something else. I knew I was unhappy, and I 

needed out. 

1. I started to clear up the work I had done and 

started to finish up negotiations. I spoke to my 

partner and staff about my departure. Lastly, I let 

clients know that anything I was in charge of was 

wrapped up and handed over. 

2. Yet again, I was at a moment where I got the 

chance to figure out what I wanted to do next. This 

was finally my moment. 

3. Once I was out, it took me almost a year to get my 

own business in order, which meant I would now be 

an official LLC with my own EIN, but I had to do a 

lot of research on payroll, taxes, as well as building 

that new brand. 

It’s an ever growing journey.” 

You’re accepting a lifetime achievement award 

at a televised ceremony honoring the people in 

your field. Quickly—before the orchestra music 

cuts you off—describe and thank the people that 

have influenced and supported you. 

“God and my ancestors, first and foremost. I’ve been 

blessed to be able to live a certain lifestyle. Even during 

times when I was unsure where the next check was coming 

from, I have always been taken care of in life.” 

My mom. She was my first inspiration and continues 

to be a source of motivation and strength. She always 

holistically gives me advice with my best interests in mind. 

While she was unsure about me changing majors in college 

to communications and working in the entertainment 

industry, having a strong business background, she has 

always been the most supportive and the most proud of me. 

My friends-turned-family. I have a small circle of 

friends who have been with me for years, who have seen me 

through everything, and I would not have been able to keep 

going without their support. 

Career Development Panelists 8 

I have a series of mentors in all different industries, 

many of whom I plan to tell their stories in an upcoming 

project. It would take too long to name everyone, but I am 

influenced by a variety of my peers, my colleagues and “big 

brothers and big sisters” that always ask the right questions 

to make sure I’m on the right path. 

Oh, and my partner-in-crime. He knows who he is.” 

imagine you’re traveling with a close friend 

who’s never been to the philippines. the two of 

you finally arrive in any part of the country you 

choose. where are you? what would you do 

first? Most importantly, what amazing Pinoy dish 

would you have for dinner that first night? 

“My best friend Corinne has wanted to go to the 

Philippines since the first time I went in 2005 after college. 

I would love to take her around to Manila first, of course, 

to hit the malls in Makati. Greenbelt is something to be 

seen for sure, and I’d show off some of the brands that we 

don’t have in the States. I would definitely take her to eat 

in Fort Bonifacio, and then off to check out the nightlife. 

While we have to do traditional Filipino food for sure, there 

are some really awesome restaurants out there that provide 

international culinary options. We would also have to trek 

out so I could take her to the provinces (my family is from 

Samar) to meet my Uncle Bogey, who is ex-Military. She 

works in criminal justice, so I think she would get a kick 

out of him. We would then have to hit up Palawan and 

Boracay, since we have traveled for years together to various 

beaches—from Miami to Costa Rica to multiple Caribbean 

islands. I would have to bring her to check-out the beaches, 

especially since I have yet to go to Boracay myself.” 

ROSE rosales 

East Orange General Hospital 

“i rise by…” 

“…taking the lead in uplifting my profession 

with my own career development. I plan to accomplish 

this by ensuring that I will be open to all leadership

9 UniPro Now: Volume 3 

and professional education, as well as experiences that 

will be afforded to me. I would take advantage of such 

development. You have to rise to the occasion—to the call of 

your career path and development. Take advantage of all the 

resources that are available, and reach out to your colleagues 

and mentors so you can be guided accordingly in achieving 

your goals.” 






your career? 

“I wanted to be in the medical profession—I wanted 

to become a physician. Being the oldest of eight children, 

I sacrificed becoming a physician when I lost my dad at 

sixteen. I then pursued a nursing career, which was close to 

being a doctor. I like to help those in need, and I feel that 

with the treasure and talent given to me by the Almighty, 

I will be able to give back this way. I did not pursue career 

advancement right away due to family obligations. But, 

when the opportunity came, I grabbed it, and that is how I 

was able to achieve my accomplishments.” 





similar obstacles. a. step one: ... b. step two: 

... c. step three: ... 

“The most difficult point of my career was choosing 

between being a bedside nurse and pursuing administration. 

These are the steps I took to help me choose my career path: 

1. Think of yourself and what you want to be. 

2. Do a SWOT (Strengths, Weaknesses, 

Opportunities and Threats) analysis after making 

your choice. 

3. Pursue your dreams and give it 100% or more. Do 

not be discouraged by obstacles. They will always be 

there. Do not procrastinate. Time is of the essence. 

Time is gold.” 






“I would like to thank the organization for this award. 

Second, I would like to give thanks to the Almighty for 

giving me the opportunity to be where I am now. Of 

course, I would like to thank family members who have 

been supportive of my career goals. Without their support, 

I would not be able to achieve this. Lastly, I would like 

to thank all my mentors and friends who have always 

been there for me. Nothing is easy, but with everybody 

supporting you in achieving your goals, it makes it more 

meaningful. Again, thank you for this award.” 







“I land in Manila with my friend. I have not been 

home since 2001, so I am like a tourist, not knowing my 

whereabouts. We check into a five-star hotel to get settled 

and relax. For dinner, the first dish that I want to eat is kare 

kare (oxtail or tripe with peanut sauce and vegetables) and 

crispy pata (pork) at Barrio Fiesta. With this trip, I plan to 

go to Boracay and see all the newly-developed tourist spots.” 

MATT Bukirin 

Senior Analyst for the NYC Mayor’s Office of 

Management and Budger; Co-founder, writer, trainer 

for Movemo Fitness 


“…firmly believing that the Pilipino mind, body, spirit 

and community is a resilient one—one that was built to 

endure the most difficult trials and challenges this world has 

to offer.” 






your career? 

“When I was seven, I believed I would grow up to be 

a lawyer who owned every single comic book in the world. 

Today, I’m nowhere near that career path (although I’m 

close with the comic book thing… just kidding). The most 

major turning point in my career was in college when I 

realized that I had a passion for positive systemic change 

in the urban environment, which relied heavily on policy 

changes, demanded social justice, and necessitated a broad 

understanding of both social and physical infrastructure.” 







“The most difficult time in my career was when I 

realized I could no longer chart my pathway to my dream 

job. Basically, I was lost in getting to where I wanted to be. 

Here are the steps I followed: 

1. I got advice from my closest friends, family, coworkers 

and mentors. 

2. I acted upon whatever options which allowed me to 

learn and be challenged. 

3. I returned to the roots of my passion and gave back 

to the community.” 






“My sister (Policy Analyst for Mayor Villaraigosa of 

Los Angeles, CA), who showed me that a career in public 

policy was infinitely interesting, challenging and essential 

for achieving social justice. 

Tim Ngubeni (South African Apartheid social justice 

leader & former director of UCLA’s Community Programs 

Office), who showed me that a career in community 

empowerment was challenging and ultimately fulfilling. 

Professor Ilan Juran (Director of Urban Infrastructure 

Engineering Program at NYU Poly), who showed me a 

career in international urban infrastructure engineering was 

possible.” 



Career Development Panelists 10 





“Layag-Layag in Zamboanga City. We would visit 

the Yellow Boats of Hope, which empowered children and 

communities to travel waterways to go to school. I don’t 

know what food specialties there are in Layag-Layag, but 

I’m sure I would want to eat a lot of fish and mangoes paired 

with bagoong (salted shrimp fry).” 

AYESHA vera Yu 

CEO and Co-Founder of ARK (Advancement for 

Rural Kids) 


“…being positive and part of the solution.” 




years-old, a teenager, or a college student? 


your career? 

“I am where I never thought I would be—excited and 

happy to do what I do. I figure out solutions with incredibly 

inspiring partner communities and share their stories with 

the world. I am here because of the support of my family 

and friends, and because of my mom, who inspired me to 

lead by example, grace and hutzpah. 

Everything in my life—from my parents’ interracial 

marriage to all the turns and roundabouts—enabled me to 

do what I do well. 

I wanted to connect with my grandparents and 

therefore learned Ilonggo and Mandarin. Ilonggo now helps 

me understand the plight of our sponsored communities, 

while speaking Fukien and Mandarin helped me negotiate 

the best prices from local businesses. In turn, year after year, 

ARK is able to buy a whole-year’s worth of school supplies at 

$4/kid!


My love for marine mammals led me to explore 

and study biochemistry in college. The rigorous training 

of figuring out cause and effect has not only made me a 

successful banker, but to this day enables me to figure out 

the root cause of issues. At ARK, we are increasing literacy 

and people’s livelihood by getting kids back to school and 

healthy with our five cent per meal feeding program. 

Through investment banking, I was trained to 

understand and figure out how business models and plans 

across a gamut of industries and across borders can be 

sustained, and thereby funded. This training gave me 

and ARK the insight that the principles fundamental to 

the success of for-profit businesses are the same principles 

lacking in international development. That is the key 

to making social missions successful. ARK partner 

communities come up with solutions to their issues. They 

invest alongside us with their labor, time and funds, making 

them owners and implementers of their own solutions. ARK 

officers and I help by ensuring their strategies are sound, and 

that their solutions are locally affordable. This is why our 

Feeding Program costs five cents a meal, while the rest of the 

world funds at ten times our cost. Home-grown solutions 

that are locally affordable are what makes ARK programs 

sustainable, and enables us to give a tangible and grand 

return and impact to all our investors and donors. 

My life has taken many turns. The three principles that 

have remained constant and influenced my path throughout 

is my zest to learn something new at every point of my 

life, to look for and make the ‘fun’, and to work with kind, 

awesome, and inspiring people.” 







“There’s been so many that it’s hard to choose one. But 

below is how I look at obstacles: 

1. Simplify and breakdown the obstacle to figure out 

the true bottleneck or obstacle. Unless you are sending 

people to Mars, problems are not that complex. 

People make it complex. 

2. Figure out your hooks. Identify at least 3 ways of 

unleashing the bottleneck or tackling the problem and 

play out the domino effect of each one. 

3. Implement. 

4. Analyze and figure out what made it successful or a 

failure. 

5. Start again. If you are lucky enough to fail, go back 

to the drawing board and play once again. Maybe 

your analysis of the problem is wrong. Incorporate 

lessons learned from Step 4 and change your tactics. 

Implement again.” 






“The partner communities, for inspiring me to no 

end and matching us every step of the way. The ARK team 

and all the die-hards, for sharing their expertise, time and 

support. My mom, for teaching me to look back and fight 

my own battles. My brother, for teaching me the true 

meaning of compassion and understanding. My dad, for 

teaching me the strength in being vulnerable. My husband, 

for showing me how to be better.” 







“My friend and I would be on top of a mountain in 

Tapaz, Capiz after a day’s hike and clearing the ‘mountain 

sentinels’. Upon arrival, I would make sure that we met with 

the village chiefs and elders of the Bukidnon tribe first to 

understand their ways and make sure we respect them before 

exploring the environment and seeing their craft. 

I’m not sure that they will have my favorite dish of 

shrimps and alogbati (vine spinach).” 

paGe opposite anD paGe 14 | All About You | Anthony Castro, 2013 | Ink, acrylic, collage/paper | Each panel 32” x 40” 

“The faces used in this piece were cut out from a Chinese fashion/photo magazine I found during a recent visit to Shanghai. When I got back to NYC I 

had this idea for a piece of floating the faces against a layer of abstraction to generate some kind of tension. I really had no expectation and I just went 

with it. The economy of the space and cyan and red color was an instinctive choice and just felt right at the moment.”

anthony 

Castro 

inspiration in Daily Life, History and Filipino Culture 

Anthony Castro is a visual artist and designer, born in 

Romblon, Philippines, raised in San Jose, California and 

currently lives in Brooklyn, NYC. Past work includes 

store fronts and retail spaces in Prague, visual displays at 

the MoMA Design Stores, and most recently, Maharlika 

Filipino Restaurant and Jeepney in the East Village 

neighborhood of NYC. Castro contributed the artwork seen 

throughout this year’s UniPro Now. See more of his pieces at 

www.castroesque.com. 

Where do you find inspiration for your 

artwork—particularly some of your more 

abstract paintings and drawings, as well as 

design projects? 

“I find inspiration EVERYWHERE. It’s open-ended, 

evolving and can come at any moment. I have ideas running 

constantly in my head, and it’s just a matter of committing 

to executing it. It could be an emotional charge from a 

random pattern, a distressed layering of subway posters, 

actual artworks like the recent Jean Michel Basquiat 

exhibition, media, a beautiful letter style, a studio visit or 

travel. The city can also produce an endless stream of visual 

epiphanies. It’s really impossible to quantify. 

My latest preoccupation is this series inspired by grid 

patterns used for learning calligraphy that I discovered 

during a fairly recent trip to Shanghai. I’ve always been 

obsessed with grid structures, and when I ran across 

these amazing calligraphy lesson books at a random 

shop, I became immediately stoked. The simplicity of the 

pattern—a square divided equally by two diagonal lines 

cutting through the center and meeting at the corners, 

as well as two lines intersecting the center vertically and 

horizontally. I can’t really explain it, but this pattern 

somehow became the archetype for a lot of my recent pieces. 

The really cool thing I discovered later is that the pattern 

was derived from an early Chinese pictogram character of a 

rice field.” 

what aspects of your Filipino background do you 

like to reference or emphasize most in your art 

work and designs? 

“Interesting question—we’re going to take a little trip 

down memory lane. 

It really wasn’t until graduate school when my Filipino 

background began to surface in my process. But I have to 

segue into an unfortunate incident during graduate school 

involving the LAPD. Long story short, several cops stopped 

me off-campus, their guns drawn and pointed at my head. 

I was detained and handcuffed. To add insult to injury, this 

all went down publically in broad daylight. I was profiled 

and accused of breaking and entering a fellow graduate 

student and friend’s apartment. My ‘being brown’ had 

multiple meanings. 

During that period, I also discovered Jose Rizal’s Noli 

mi Tangere (The Social Cancer), a masterpiece manifesto of 

Filipino resistance to Spanish colonialism. It happened to 

be a rare 1912 publication with one of the most beautiful 

book jackets—a letter pressed style script title against an 

illustrated graphic of a billowing ornate smoke rising from a 

torch. On the bottom right was simply ‘Rizal’ in beautifully 

scripted typeface and the ‘R’ tailing expressively. There was 

something regal and dignified about the juxtaposition. I 

was so obsessed with that ‘R’ that I created a version of it in 

a painting that ironically ended up being exhibited at the 

university library where I first discovered the book. That 

gesture became a symbol of pride and defiance after having 

been enraged with that experience with the police. 

I have a backlog of ideas that I want to execute. Filipino 

pop culture is an aspect that I’ve been exploring lately. I 

would love to elaborate on the wall covering of collaged 

vintage Filipino film posters that I designed for Maharlika’s 

pop-up in Williamsburg a few year ago (featured last year 

in UniPro Now: Volume 2). The posters are these incredible 

artistic gems of popular cinema, camp, humor, history and 

sexuality produced in distinctly black and white comic style 

from the 60’s through the late 80’s. I’ve recently also been 

fascinated with the history of the Manila-Acapulco trade, 

and I’m currently in the process of designing an abstract


motif/pattern of a Manila-Acapulco galleon. The galleons 

were Spanish trading ships that sailed once or twice a year 

across the Pacific Ocean between Manila, Philippines and 

Acapulco, New Spain (Mexico). This trade, which spanned 

from 1565 to 1815, allowed the Spanish colonial empire to 

flourish for 250 years and ensured the economic survival of 

the Philippines. It’s very significant when you consider these 

ships were built by Filipino labor, using local hardwood 

timber to transport luxury goods for European, Americas 

and East Asian markets and aboard. These ships were the 

first Filipinos to the Americas.” 

we also see historical references and vintage 

elements in some of your design projects. 

What is it about these elements that you find 

particularly interesting or important? 

“The use of vintage elements is an aesthetic that I feel 

we can all connect to as a tactile experience- one that we 

can touch and see. The mode may seem a bit saturated in a 

lot of NYC interiors, but if executed to perfection and used 

honestly, it can still make a space feel very dignified. 

Historical context is very important, especially with 

regards to identity and culture. History is culture. A brand 

needs linkages to its past in order remain contemporary in 

that sense. 

During my time at MoMA, we had an awesome 

international program called ‘Destination’. It featured a 

country each year presenting one-of-a-kind, curated design 

objects at the MoMA Design Stores. One country that was 

featured was Portugal. When developing the concept for 

the in-store exhibition, it was clear to me that the space 

should give a nod to their rich tradition of Azulejo (art of the 

painted rich blue glazed ceramic tile) and cork production. 

The large blown up photos of the vivid tile patterns and 

allegories, combined with the cork flooring, really gave the 

environment a local sensitivity.” 

You’ve worked on projects for night clubs, retail 

and company spaces, moma, and most recently 

Jeepney Filipino Gastropub and maharlika 

Filipino moderno. Can you tell us a little about 

your career background? how did you come 

across some of these opportunities? 

“All my projects came through referrals and chance 

connections—typical NYC style. Except for MoMA, I never 

paGe opposite | One Hellauva Town | Anthony Castro, 

2011 | Acrylic/found record cover | 12” x 12” 

“The paintings are created by applying a uniform layer of acryllic onto a 

found image, usually a 12” album cover. Scoring and grooving out the 

paint surface with an X-Acto knife create the complex and improvised 

patchwork of lines, curvature and ornamentation. The graphic details 

and color of the exposed album art work appear as a ‘surprise.’ In this 

instance I squeegeed the acrylic directly into the incisions.”


had to go through a typical interview process. My very first 

artistic job in NYC, after hustling countless odd jobs, was 

assisting this crazy decorative painter, who was basically the 

court painter for the rich and famous. He was pretty much 

the go-to guy if you wanted your entire ceiling painted 

in a Rococo style, your grand piano faux marbleized or a 

Renaissance landscape in your stairway niches. It was an 

incredible experience. I learned A LOT about technique, 

the preparation of surfaces, execution, detail, and not to 

mention the obscene wealth in NYC while spending time in 

all these homes. Plus, I got to drink on the job! 

This led to a gig designing the window environment at 

Saks Fifth Avenue. It was very insane. It was like executing 

art installations on a daily basis with incredibly tight 

deadlines. l gained a vast knowledge of fabrication, building, 

prop styling, visual merchandising, lighting, CAD vinyl 

adhesive application, scenic painting—essentially, key skill 

sets of production design. 

My encounter with Maharlika and Jeepney came as a 

sort of chance meeting with Nicole Ponseca, the co-founder 

and CEO. The week they opened as a pop-up in the East 

Village was also the same week I happened to be going to 

Manila for my parents’ golden anniversary. So, before my 

trip, I was curious to see what they were all about since 

they got a killer write-up on Grub Street. Unfortunately, 

they were closing up when I walked in, but I got to chat 

with Nicole very briefly. That was that. Fast-forward about 

four months later, and we meet again at their new pop-up 

location at 5 Ninth in the Meat Packing District while I was 

DJ-ing their brunch. That’s when I struck up a conversation 

about being inspired by a recent trip to Manila and creating 

more of an identity for the environment using props, kitsch 

objects and merchandise to brand the space with a stronger, 

hipper Filipino vibe. 

She asked me if I knew anyone. I replied, ‘Yea, me.’” 

What are some of the challenges and benefits 

to working in spaces provided by storefronts, 

restaurants or museums? what’s the creative 

process like when collaborating with the owners 

of these spaces? 

“Besides the perennial time and cost constraints on 

completing a project, I would say articulating a vision for the 

client and working to understand the process for solving a 

problem and developing an idiosyncratic depiction. Setting 

ego aside is the first stage. Realizing the design is a two-way 

street between you and the client. Working with a client 

who understands and appreciates design value is a huge 

paGe opposite | Homage to Filipino Cinema | Anthony Castro, 2011 | Ink jet on bond paper 

blessing. Nicole Ponseca understood that, and we clicked 

immediately when I proposed my concepts. 

I feel the gap between art and design is narrowing. Its 

core distinction for me is that design strives for perfection, 

and painting thrives on misdirection and improvisations. 

As an artist, I utilize a very deep, instinctive, ‘follow-mygut’ 

process. My pieces aren’t planned; that’s part of the 

excitement and discovery. My role as a designer, however, 

is to reexamine the client’s needs with fresh eyes and a 

different perspective to create innovative and visually 

dynamic ways to engage customers. One of my favorite 

processes is getting into the research and culture of the 

brand. It’s both educational and enlightening.” 

Do you have any advice for young pilipinos and 

pilipino-americans looking to pursue careers as 

visual artists or designers? 

“Don’t get into it thinking that it’s cool, dope, fun or 

that you can make money. There’s definitely nothing wrong 

with that, but the choice needs to begin with a deep love, 

honesty and passion. 

Go against the grain. Most Filipinos have been 

traditionally pressured in their younger years not to pursue 

an artistic career path. It’s a classic conflict with parents for 

a career choice that would bring you success. I think this has 

a lot to do with the history of daily life in the Philippines 

being a struggle. Maybe art is viewed as some sort of 

elitist practice, or a fleeting hobby, but it shouldn’t be. Art 

nurtures the soul! 

Artistic expression, craft and good design runs deep 

in our Filipino heritage. Look at our iconic wallis tambo 

broom. No joke. That’s the epitome of function, beauty and 

sustainability. What other brooms do you know that can get 

deep into corners!? 

Consider art and design schools. A critical education, 

art and design history and feedback from your peers can be 

an invaluable experience. Research, learn the craft and just 

make something. Make more of it. If you have an idea, run 

with it and get it out there before someone else does!” 

any other comments you’d like to include about 

your artwork or the pieces in the magazine? 

“At the heart of my art is an improvised and intuitive 

process of organized chaos through a composition of layers, 

fragments, shapes, patterns and color imposed on a grid 

structure to form a personal language. And, oh! All the 

pieces are for sale!” 

“A homage mural to Filipino Cinema. A collage of vintage era Filipino film posters—over 120 posters dug up on the web, digitally placed together to 

create a beautiful tribute. The posters are incredible artistic gems of popular cinema, camp, humor, history and sexuality produced in distinctly black 

and white comic book style from the 60s thru late 80s. First presented on the walls of Maharlika’s pop-up at Kinfolk Studios in Williamsburg/Brooklyn.”

maharlika 

&JeepneY 

Interview with nicole ponseca 

Nicole Ponseca is the co-founder of Maharlika Filipino 

Moderno and Jeepney in New York City’s East Village. 

Respectively, the restaurant and gastropub create a dining 

experience and environment that manages to showcase 

both the eclectic flavors of Pilipino cuisine, as well as the 

idiosyncrasies of Pilipino tradition and culture. Complete 

with ube (purple yam) waffles for brunch and banana leaf 

plates (sans silverware) for Kamayan Night, Pilipinos and 

Pilipino-Americans can appreciate the creative twist given 

to dishes from their childhood, while others can enjoy the 

novelty of cuisine that has long been overshadowed by its 

Asian counterparts. For more information, visit 

www.maharlikanyc.com or www.jeepneynyc.com. 

how do maharlika and Jeepney differ from 

one another? 

“When I was developing the concept for Maharlika, 

a lot of the ideas I had did not fit, like yelling balut, steel 

walls, and references to street culture. But, I still loved those 

cultural references to the Philippines. When Jeepney fell in 

my lap, it was very clear to me that those ideas would make 

a great Filipino pub—make that a gastropub. 

Maharlika, therefore, would be a feminine uptown 

vibe with great service and composed of individual plates of 

appetizers and entrees, all of which is not a familiar concept 

in Filipino cuisine restaurants. The décor, drinks and 

demeanor would reference fabulous Filipino culture: Miss 

Photo credit to Candice reeves, originally published on hillreeves.com. 

Universe 1973, Sharon Cuneta, Nora Aunor, and FPJ would 

be like a walk down memory lane for our parents, as well as 

a lesson in pop culture history for us young ‘uns. The food 

would conjure memories of breakfast at home and re-invent 

dishes with a Filipino point of view. Filipino chicken and 

ube waffles, anyone? The food and dining experience for me 

should be like your best dreams, only saturated with color 

and come to life. 

On the other hand, Jeepney, with its references to 

barrio life, is grittier than its sister Maharlika. Still, Jeepney 

also champions Filipino food and continues pushing the 

envelope of accepted notions of a Filipino restaurant. The 

value of religion (the «god bless» mural, images of Jesus 

Christ), sexuality (pin-ups, ‘barrel man’), poetry (the ‘I Am 

a Filipino’ poem), and street culture (ghost signs) are on 

display. They provoke thought and stir debate about life 

‘back home’. The food is encouraged to be enjoyed ‘familystyle’ 

and focuses on big flavors without dumbing it down. 

Some flavors are polarizing: fish and champorado, squid 

ink malabok. The flavors are in no way ‘Americanized’. 

We always said that if we succeeded or failed, we would 

do it by being 100% authentic to our existence. ‘Live by 

the sword, die by the sword,’ as we like to say. The vibe 

should feel like organized chaos, kind of like Manila, di ba 

(right)? I’m happy that the New York Times said it felt like 

parachuting into Manila; I couldn’t have said it better.” 

where did the idea for kamayan night come 

from? why do you feel that kamayan is an 

important aspect of the Filipino culture to 

introduce, or in some cases, reintroduce? 

“It came out of nowhere. I was thinking about my dad 

and how I was so embarrassed by him eating with his hands in 

front of my American friends when I was in elementary school. 

As an adult, I wanted to turn that embarrassment around and 

be proud and, I suppose, redeem my guilt for having my dad 

feel like he couldn’t be himself. This restaurant and Maharlika 

has always been a tribute to my dad: his love of food, teaching 

me about food, and instilling in me the notion that—no 

matter what—“my blood runs deep with the immortal seeds of 

Filipino heroes.” 

It’s important that other Fil-Ams and Filipinos continue 

to honor and reclaim relics of our Filipino history. My hope is 

that 2nd and 3rd generations of Fil-Ams will be able to stand 

up without a doubt of who they are and where they come from 

in the world. At the end of the day, I know it’s just food, but 

food is a gateway to history and culture.” 

what’s next for the maharlikans? 

“I’m working on a couple of things. I’ll let you know.” 

what are your thoughts on the growing interest 

in pilipino/pilipino-inspired cuisine? 

“It’s about time.” 

what advice do you have for those considering a 

career in the food industry? 

“There are no shortcuts. Almost nothing in school will 

prepare you for what’s ahead. Use common sense, listen to 

panCit Bihon 

Whenever you see “pancit,” it means noodles. The second word following pancit suggests the type of noodle. 

For example, “pancit bihon” uses bihon noodles, “pancit canton” uses canton noodles and so on. The way it 

is cooked doesn’t deviate between noodles, so whenever you order pancit bihon, one can generally expect a 

certain flavor or style. Unlike Italian noodles, where fettuccine can be prepare or presented with any number of 

sauces, it is not so with pancit noodles. 

inGreDients 

2 carrots 

2 celery stalks 

4 onions 

2 bay leaves 

1 tBsp black peppercorns 

1 tBsp coriander 

DireCtions 

For sauCe 

1. sweat mirepoix (carrots, celery, onions) in oil. 

2. aDD aromatiCs (bay leaves, black peppercorns, coriander and garlic), chicken, soy sauce, chicken stock and reduce 

by a quarter 

3. aDD kalamansi JuiCe Bring up to a boil and pass through a chinois (conical sieve). 

For nooDles 

1. soak 1 paCket of bihon noodles in hot water until soft (about 20 minutes) and strain. 

2. mix nooDles in 1 / 4 cup of low sodium soy sauce and gently toss all ingredients together with sauce. 

Maharlika Filipino Moderno typically garnishes with crushed chicharon and a poached egg. The poached egg acts like a 

great emollient, and adds flavor to the dish. 

note: Be careful of acidity. Add kalamansi juice and patis to taste. 

enjoy! 

1 Cup garlic 

5 lBs roasted chicken bones or wings 

2 Cups soy sauce 

4 QTS chicken stock 

½ Cup kalamansi juice (may substitute 

equal parts orange or lime juice) 

Maharlika & Jeepney 20 

your instincts, remember that hard work and determination 

will get you there, and never hold grudges. My last piece of 

advice: only hindsight will tell you why you are getting into 

this industry. You may stay in it for the long haul, or you 

may bail on it. Whatever you decide to do, learn everything 

you can about running a small business, for the lessons 

learned will undoubtedly teach you everything you need to 

know about numbers, human nature and being a boss.” 

1 packet bihon noodles (may substitute 

with vermicelli noodles) 

patis (Filipino fish sauce), to taste 

ChiCharon (crunchy pork skin), opt. 

poaCheD eGG, optional

lumPia 

shaCk 

Interview with neil syham 

from Lumpia Shack and Adobo Shack 

what was the inspiration for lumpia shack and 

adobo shack? 

“It’s the food I grew up eating! Lumpia and adobo are 

common dishes that my family ate for dinner, that relatives 

and family friends served at get-togethers and that I enjoyed 

making for friends in college. After being a chef for the 

past six years working in various restaurants and settings, 

I wanted to go back to my roots and also help promote the 

food I love to eat. We felt that our versions of lumpia and 

adobo were a great way to introduce people to Filipino food 

and culture, since they are our own comfort food and snacks 

we love to eat ourselves!” 

why is it important to you to source locally? 

“We found that a lot of the recipes for Filipino food 

called for ingredients that are either not found locally or 

available only as canned goods or powdered packages. So, 

we try to incorporate seasonal ingredients that inspire us 

when we shop at the NYC greenmarkets. Of course, not 

everything can be substituted, or else it would lose too 

much of the authenticity. However, we do strive to use the 

best ingredients possible by focusing on local and organic 

products from NYC greenmarkets and purveyors—not 

because it’s a trend—but because it’s the food we choose 

“Lumpia Shack at Smorgasburg in DUMBO.” Photo credits to iris Zalun. 

to eat in our own home. Personally, we try to eat what’s in 

season and choose to buy pastured meat from local farms 

when cooking our own food, and don’t see why we would 

choose to buy different products for our business.” 

what are your thoughts on the growing interest 

in pilipino/pilipino-inspired cuisine? 

“Filipino food hasn’t broken the bubble of mainstream 

cuisines in America or the rest of the world yet, but you’re 

right that there’s growing interest. We hope we can help 

bring it to the forefront! We really have to give credit to the 

original pioneers of Filipino food in NYC such as Kuma 

Inn/King and Purple Yam/Romy D. We’re excited about 

all the great Filipino restaurants, such as Maharlika and 

Jeepney, getting more acclaim. A lot of our customers are 

already familiar with lumpia and adobo, so we hope they’ll 

appreciate our take on these traditional dishes and find them 

interesting, innovative, and tasty!” 

what can we expect from adobo shack? 

“From the start, our main goal with Adobo Shack 

was to serve the Philippine’s national dish using the best 

ingredients and the techniques I have learned throughout 

my time as a chef in NYC. The key for us is translating 

adobo to the mainstream market, but also keeping its core 

and soul in the dish. We only use natural heritage breed 

pork and organic chicken, plus create our own adobo jus 

(sauce), which are fortified with homemade stocks and bone 

that help reinforce its flavor and richness to another level. 

Whereas Lumpia Shack serves snack or finger food, we hope 

to offer a heartier meal with Adobo Shack, as each plate 

comes with an adobo dish over rice or as a sandwich.” 

what do you aim to achieve with lumpia shack 

and adobo shack? 

“Our main goal with both stands is to make food that 

we love using the best possible ingredients while promoting 

culture that reflects our own heritage and upbringing. 

As long as people appreciate it and support us, we’ll keep 

doing it!” 

what advice do you have for those considering a 

career in the food industry? 

“Be prepared for a life of hard work, six to seven days 

a week, no holidays, and twelve+ hour shifts. If you are 

prepared for all that, right away, get your hands dirty and 

try to work at as many places possible. Broaden your skills 

and try and learn different cuisines and techniques. Don’t 

be afraid to start your own venture or business. And always 

aim to get better. There’s always more to learn and ways 

to improve!” 

lumPia ShaCk’S 

original pork 

lumpia shanGhai 

by neil syham from Lumpia Shack and Adobo Shack 

makes approximately 30 rolls. 

inGreDients 

2 # GrounD pork (get your local 

butcher to grind up some for you, 

medium grind) 

½ Cup garlic 

½ Cup shallots 

½ Cup green onions 

DireCtions 

1 Cup carrots (finely diced) 

1 Cup kamote leaves or cilantro 

(chopped) 

2 tsp soy sauce 

2 tsp sherry vinegar 

1 egg 

Lumpia Shack 22 

1. mix all the inGreDients with the ground pork starting with the garlic, shallots, green onions, carrots, kamote or 

cilantro leaves, soy sauce, sherry vinegar, egg, salt, sugar and fresh ground pepper. 

2. Lay out one spring roll wrapper on a clean surface. Spread 2 tablespoons of ground pork mixture in a thin line against the 

edge of the spring roll wrappers. Brush the opposite edge with the egg wash, fold in the edges and roll up tightly. repeat. 

3. In a medium pot, heat 2 inches of oil to 375 F. Working in batches, FrY the rolls until GolDen, 2 minutes. 

Transfer to paper towels to drain, sprinkle with coarse salt. 

4. Cut Your lumpia to desired sizes and serve with sweet chili sauce! 

5. share anD enJoY! They will be gone faster then you know it! 

1 tsp salt 

1 tsp sugar 

1 tsp fresh ground black pepper 

Lumpia wrapper (Spring roll) 

1 egg (beaten for egg wash)

Five 

QueStionS 

to ask… 

…when searching for colleges & how the answers can 

translate into searching for jobs and mapping careers. 

by edsel Batucan 

1. values [what do i value?] 

I tell my students to “stick to what is true to you” while also 

challenging one’s self. Identify your own core values and 

what you hold dear to you as an individual, a student, and 

as a professional. Is it important that you VALUE working 

with people and helping others while making a difference in 

the lives of individuals or communities? Perhaps you may 

VALUE making a higher salary and making ends meet and 

sacrificing what you may enjoy doing on a daily basis. 

Whether or not we have identified it, we all value something 

on a daily basis. Whether it’s finding meaning in one’s 

work, money, enjoyment and fulfillment in whom we work 

with, what we are doing and when we do it, it is important 

to never lose sight of what we hold true to ourselves and 

what we want in our work. 

2. skills to pay the bills! [what am i good at?] 

“What are you good at?” is what I ask my high school 

juniors before looking into colleges. I try to get my students 

to start thinking about their own career planning at a 

young age. And while many of their life experiences and 

their conceptions of their own capabilities haven’t been 

fully crystallized at the ripe age of 16-17, the notion of 

“skill development” and answering “what am I good at?” is 

important, especially for an emerging young professional. 

Hopefully, by the end of college, one has identified some 

of their skills after a plethora of professional and personal 

experiences (internships, volunteering, part-time jobs, being 

active and involved in student-run organizations, etc.). Take 

the time to reflect and pinpoint what you’re great at- is it 

listening, helping people, working with your hands and 

building things, communication or organizing? These are 

just to name a few. 

3. interests [what am i interested in?] 

“What do you like to do, see or talk about?” is a question I 

ask my rising seniors in high school. Simply put, it is best to 

identify what my students’ interests are so I can match them 

to a school that offers their academic programs, as well as 

their personal and extracurricular needs. It may be an easy 

question to ask, but more difficult to answer in the context 

of career planning. 

The same can be said for finding one’s job, and perhaps 

mapping out a career. Identify your own interests and what 

you are passionate about. Work becomes so much easier 

and more fulfilling when you identify and take part in what 

you are passionate about—to the point where it may not feel 

like work! And for the record, my own interest and passion 

is helping people and providing advice based on my own 

life experiences while working with young students (such as 

writing in this column!). 

4. Goals [what am i working towards?] 

“What are you working towards?” is something I am 

learning to ask my students more on a daily basis as we 

approach the end of our school year. Often, it is a hard 

question to identify the answer to since many of our longterm 

goals may not be crystallized at a young age. But what 

we can work towards is reaching our short-term goals while 

keeping a picture of what our long-term goals look like. 

Goals give you something to work towards. As someone who 

plans forward by habit, I like to tell people, “Think of your 

end goal and work backwards.” Where would you like to be 

one year from now? What can you realistically accomplish 

in six months? And what can you do to get to that point in 

the next three weeks? The sequence and mapping of where 

you want to be and how to get there becomes a little easier 

in knowing what you have to do and what you have to 

accomplish to get to the very end. It helps with completing 

all the small, but necessary, steps in the middle. 

5. “BEST FIT” [Where do I fit in?] 

One of the more difficult elements of my position as a 

college adviser and working with a hundred or so students is 

helping them find a college that meets their academic, social 

and professional needs. I am not always going to get it right, 

but how I help my students encompasses the aforementioned 

advice mentioned above. It involves finding a place where 

my students will succeed academically and developmentally. 

It’s based on what they like, what they’re good at, and where 

they are likely to develop their skills while challenging 

themselves and growing into mature individuals in society. 

It is my job to help them find a place of “best fit”. 

I offer this last piece of advice: don’t worry about finding 

where you belong as an emerging professional, but rather, 

where you fit in. Find a job that will translate into a career 

that is in alignment with what you value, your skills and 

your interests. Make sure that the job you are working 

towards is in sequence with your long-term career goals. 

Last Note: You may not get it right away, but finding what 

you want and where you should be in life requires a lot of 

self-honesty and self-reflection. Only then, when you know 

your capabilities, what you can offer in the world, what 

you’re passionate about doing and what you are working 

towards, will you know who you truly are and where your 

place is in the world. 

RISE, and take ownership of your future planning! 

Connecting Communities Op-Eds 24 

1. What do i 

value? 

2. What am i 

GooD at? 

3. What am i 

interesteD 

in? 

4. What am i 

workinG 

toWardS? 

5. Where do i 

Fit in?

ConneCting 

Communities 

“Jeepney Filipino Gastropub.” Photo credit to Candice reeves, originally published on hillreeves.com.

ConneCting 

Communities 

PaneliStS 

KRIzIA meDenilla 

Branding & Marketing for Bayani Tour and 

Co-Founder of RedefinedMag 


“…knowing where I came from. When people used 

to refer to the Philippines as my Motherland, I didn’t 

quite understand. Actually, as a second generation Filipino 

American, I resented when people referred to the Philippines 

as their Motherland. It didn’t make sense to me at first. My 

mentality was that I was born and raised in America. I am 

American. But what I failed to realize was that if my parents 

were denied their visas to come to the States, I would have 

grown up like any of the other children in the Philippines. 

I failed to realize that the Philippines is my Motherland. 

Once I accepted that concept as truth, I was able to ‘rise’ as 

a Filipino-American dedicated to bringing visibility to our 

Filipino community.” 

Imagine that you’re the first Pilipino or Pilipino– 

american to accomplish a certain goal or 

achievement. what would that achievement be? 

what “barrier” would you break? 

“If I were the first Filipino-American to accomplish 

a certain goal or achievement, the ‘barrier’ that I would 

be breaking would be proving the fact that there was no 

‘barrier’ to begin with. I strongly believe that it is typically 

our minds that create this invisible barrier to achieving 

whatever goal we have set. Once we realize that there was 

nothing holding us back but our own minds, we will 

realize that we can choose to rise at any given moment of 

any given day.” 

You’re campaigning for public office—as a 

mayor, congressional representative, senator, 

or even the president (if you’re feeling really 

ambitious). Define yourself as a leader. How 

would you convince others to take action or 

address social problems? 

“I believe that the best way to have people believe in 

your cause is to act sincerely with intentions that stay true 

to your cause. People will follow those who can inspire, 

motivate, have a bit of humility, and be respectfully 

relentless with their beliefs. Along with my partner in crime, 

Krystal, we aim to be the leaders that clearly define WHY 

we do what we do. People aren’t necessarily inspired by 

WHAT you do as opposed to WHY you do it, so I aim to 

be the leader that expresses the motivation behind 

the action. The way I see it, there isn’t anything more 

convincing than a leader who can simultaneously stand true 

to her conviction and also map out a game plan to turn a 

dream into a reality.” 

if hollywood made a movie about your life, what 

would it be called? which aspect of your life 

would the plot focus on the most? would it be a 

comedy, a drama, an action-packed thriller, etc.? 

“My life would probably be a satirical comedy/drama/ 

thriller musical entitled, ‘Yup, That Just Happened.’ 

Everyone would be harmonizing in song about the ups, 

downs, sideways, and diagonals that my direction has been 

in, but the take-away is that through 

all the comedic timing within my 

life’s script, a thrilling and dramatic 

lesson is always learned. 

The moral of the story is 

that when you truthfully believe in 

yourself, you realize that you have 

the choice to accomplish anything 

you want.” 

imagine you’re traveling with 

a close friend who’s never 

been to the philippines. the 

two of you finally arrive in 

any part of the country you 

choose. where are you? 

what are your plans? most 

importantly, what pilipino 

dish would you have for 

dinner that first night? 

“We would arrive in Manila. 

I’d like to show them the contrast 

between the development in Makati and the not-sodeveloped 

surrounding areas. Then, after a day of exploring 

Manila, I’d take him or her to El Nido on Palawan where 

I’ve heard the ‘miraculous-ness’ is unmatched. 

What Filipino dish would we have? Sinigang, for sure, 

rice, beef tapa, freshly cut mango, and a San Miguel Red 

Horse to top it off.” 

“PeoPle 

aren’t 

neCeSSarily 

inSPired by 

what 

you do aS 

oPPoSed to 

whY 

you do it.” 

—KRIzIA MedeNIllA 

Connecting Communities Panelists 28 

ROLANDO lavarro 

Councilman–At–Large, City of Jersey City 


“…engaging community and heeding the voices calling 

for change.” 

Imagine that you’re the first Pilipino or pilipino– 



what “barrier” would you 

break? 

“In November 2011, I was 

elected in a special election to 

be the first Filipino and Asian- 

American Councilperson in the 

City of Jersey City, with a mandate 

to bring change to a broken City 

Hall. If I should be blessed to be 

re-elected on May 14, 2013 to a 

full four-year term, Jersey City will 

have successfully broken with the 

status-quo and literally changed the 

face of politics in Hudson County 

and New Jersey forever. An era of 

political cronyism and patronage 

will be washed away by the voices 

of Filipinos, underrepresented 

communities and Jersey City’s 

working families. The Filipino- 

American community will have laid 

to rest any lingering doubts about its political strength in 

Jersey City.” 







“A leader is authentic. There is no faking your values, 

goals, and desire to serve others. People will connect with


and be willing to listen to someone who genuinely has their 

interest in mind. 

A leader leads by example. I can’t convince others to 

follow a course of action if I am not in the forefront taking 

the challenges head on. If I’m diligently working to address 

a community problem, I can make the case to others to join 

me and for all of us to work together. 

A leader has the courage of his conviction. Urban 

ills impact people in different ways, and there are varying 

perspectives as to the causes and solutions. A leader has 

the courage to engage diverse communities, whatever the 

perspective, and to take the road less travelled. 

A leader has a vision and a plan and follows through 

with real action. Complex social problems require 

careful thought, community input, and a plan of action. 

A leader must be committed to take action, even if the 

road to be taken is full of challenges or even contrary to 

popular belief.” 




choose. where are you? what are your plans? 

most importantly, what pilipino dish would you 

have for dinner that first night? 

“Palawan. I have heard that it is an amazing natural 

reserve, something that my family and I don’t normally 

experience living in an urban metropolitan area. My family, 

particularly my very active and curious young daughter, 

would be able to enjoy the beauty of 

the Philippines, as well as relax and 

discover what the island has to offer. 

Also, I must visit Boracay, as one of, if 

not, the best beach and international 

destination in the world. As for 

dinner, you can’t go wrong with a 

tried and true chicken adobo.” 

additional Comments 

“My path to political office was 

never a single election or even in my 

lifetime. As a Filipino-American, 

there were Filipino-American 

pioneers and other progressives 

who opened doors for me and the 

community to make history in 

November 2011. As the first Filipino- 

American Councilperson in Jersey 

City, I have an obligation and 

commitment to uphold the legacy 

of those who came before me and 

“a leader iS 

authentiC… 

leadS by 

example… 

haS the 

CouraGe 

of hiS 

ConviCtion… 

a leader haS 

a vision anD 

a plan.” 

—ROlANdO lAvARRO 

to pave the road for those that will follow. While the path 

to Filipino-American political empowerment is laden with 

many challenges and pitfalls, the struggle is necessary so 

that our community may continue to rise. 

VENESSA manZano 

Director of Development, Foundation Relations 

at Columbia University Medical Center’s College 

of Physicians and Surgeons and Founder/School 

Director of The Filipino School of New York & New 

Jersey 


“...taking the next step (doing something) in order to 

make progress towards achieving my goals.” 



achievement. what would 

that achievement be? what 

“barrier” would you break? 

“I would be the first Pilipino- 

American to either invent a device 

that allows people to successfully 

travel through space and time. 

Barriers I would be breaking with 

this achievement are gender and 

race/ethnic.” 

You’re campaigning for 

public office—as a mayor, 

congressional representative, 

senator, or even the president 

(if you’re feeling really 

ambitious). Define yourself 

as a leader. how would 

you convince others to take 

action or address social 

problems? 

“As a leader, I would define 

myself as being innovative, a risk-taker, having integrity, 

continuously learning and mentoring/guiding others to 

become leaders, and staying ahead of the game. 

I would convince others to take action by learning 

more about the issue(s), joining others who believe in the 

same cause, and finding opportunities where they can get 

involved and do something.” 

imagine you’re traveling with a close friend who 

has never been to the philippines. the two of 





“I would take my friend to the provinces of Cavite, 

where my grandparents are from. Plans for the day would 

include a tricycle ride to the local palengke (market) to have 

merienda (snack), riding my lolo’s owner to the farm to check 

out the coffee and pineapple plantations, get some fresh 

buko (young coconut) juice from the coconut trees in my 

lola’s backyard, visiting the local elementary school to visit 

my pamangkin (nieces/nephews) and to see the students, 

and stop by the nearby ilog (river) to go for a swim. That 

first night, we would have kamayan-style dinner with rice, 

fried bangus (milk fish), lechon (roast pig), gulay (vegetables) 

and manggang hilaw (green mangos) with bagoong (salted 

shrimp fry). We’d finish it off with halo-halo or some other 

dessert, and wash it down with a nice, cold San Miguel or 

Red Horse.” 

JASON tenGCo 

Advisor on Public Engagement for the White House 

Initiative on Asian Americans and Pacific Islanders 


“…always asking myself, ‘If not now, then when?’ and 

‘If not me, then who?’ These questions remind me that we 

can’t wait to tackle prominent issues and that if I don’t do 

something, who else will?” 

Connecting Communities Panelists 30 

“i riSe by alWayS 

aSking mySelf, ‘iF 

not now, then 

when?’ and ‘iF not 

me, then who?’” 

—jASON teNgCO 





“The achievement would be becoming the highest 

ranking Filipino American in the Executive Branch.” 







“My leadership style is all about collectivity, and 

ensuring that everyone around the table feels like they have 

a voice and stake in addressing an issue. I’m also big on 

mentorship, and ensuring that we’re constantly thinking 

about uplifting the next generation of leaders.” 





“I’m thinking less of a movie and more a comedic 

reality TV show, like ‘Real Housewives of Atlanta’ meets 

‘Keeping Up the Kardashians.’ It’d be called ‘Real Tengco 

Talk’ (or something more creative).” 







“We’d be on the beaches of Boracay, and would arrive 

to a massive feast of our favorite dishes: sinigang, sisig, 

lumpia, and more. Our plans would be to pretty much eat, 

drink, and hang out at the beach all day.”


THERESA DiZon-De veGa 

Deputy Consul General, Philippine Consulate General 

New York 


“…being informed and being involved.” 





“If I were a Filipino-American, I would break barriers 

by becoming the first Filipino-American woman lawyer 

to sit on the U.S. Supreme Court. Being called to the bench 

is a singular honor for any lawyer, but the solemn honor to 

sit on the highest court of the land would be a landmark 

achievement for a Filipino-American woman lawyer. 

I am speaking in the hypothetical but, somewhere out 

there, I hope a young Filipino-American will strive towards 

this goal.” 







“My leadership style would always be informed and 

shaped by my long-term belief that if you want to achieve 

paGe opposite | Little Red Hoodie | Anthony Castro, 2007 | Acrylic/canvas | 24” x 30” 

something, you can never (and should never) argue from 

a position of ignorance. Therefore, the key to success—to 

achieving results—is to learn and to help provide the means 

for others within our organization or community to be 

aware of issues and for this awareness to be rooted in factual 

information and substantial knowledge. Knowledge is 

indeed power and should be empowering.” 





“It may be a ‘dramedy’ about my many adventures and 

mis-adventures as a career diplomat and lawyer, and the 

many migrant Filipinos I have met along the way. Each one’s 

story, though similar, is unique and like life itself. It has 

elements of comedy and tragedy, the heavy and the light.” 







“I would take that friend to a place I have never been 

to myself. I recently discovered, through a friend, that there 

are many beautiful and now slowly deteriorating churches 

made of coral in the province of Bohol. I would take her/ 

him there, and it would be a mutual journey of discovery. 

What Filipino dish? Well, in Bohol, anything with seafood, 

perhaps a nice sinigang with the catch of the day.” 


“The UniPro Summit is a unique event that celebrates 

the diversity and vibrancy of the Filipino-American 

Community, and I hope it continues to infinity times 

infinity. Mabuhay ang UniPro Summit!” 

“The piece is a take on Little Red Riding Hood for a fashion/art story spread that I contributed to theaptLIFE, an in–house magazine created by The 

Apartment, a creative agency founded by friend Stefan Boublil. The Apartment evolved from an experimental retail, interior living space on Crosby 

Street into a unique creative agency providing architecture, interior, branding and marketing services.”

Steve 

raGa 

Filipino American Civic Engagement 

The Philippines held their mid-term elections on May 

13, 2013, the results of which affect issues ranging from 

reproductive health and marriage laws to anti-cybercrime 

laws and freedom of information. Steve Raga, the founding 

president of UniPro, currently leads a campaign dedicated 

to advancing dual citizenship among Filipino-Americans for 

proactive democratic engagement in Philippine government 

called Filipino American Civic Engagement (FACE). For 

more information on dual citizenship and overseas absentee 

voting, visit their website at www.facephilippines.com. 

what was the inspiration behind Filipino 

american Civic engagement (FaCe)? what does 

FaCe hope to accomplish as a campaign? 

“FACE hopes to advance dual citizenship among 

Filipinos in America for proactive democratic engagement in 

Philippine government.” 

What are the benefits to dual citizenship? Are 

there any misconceptions about dual citizenship 

you’d like to address? 

“Other than having a cool maroon passport, you 

can vote for elections in the Philippines and can stay in 

the country as long as you like, without having to pay 

fees. Other than what’s on paper, reclaiming your Filipino 

citizenship creates a direct and emotional connection 

to the country. Not only are you now linked with your 

family in the homeland, but your fellow countrymen and 

countrywomen as well. 

The biggest misconception about dual citizenship is 

that many Filipinos in America believe dual citizens have 

to pay taxes in the Philippines, which is not true. This was 

actually a policy used in the past, and many older Filipinos 

think it still holds true today.” 

How can dual citizens living in the US ensure 

that they’re voting in the best interest of people 

in the philippines? 

“First, we need to do our independent and non-partisan 

research. Second (and I would argue more importantly), 

dual citizens in the US should also ensure that we’re voting 

for the best interest of Filipino people abroad as well. With 

reportedly tens of thousands of Filipinos leaving every 24 

hours, a united and concerned voice is needed to safeguard 

the interests of the many of Filipino citizens living beyond 

the country’s borders, among them are those Filipinos living 

in the US. With our votes in the States, we can express our 

concerns—anything from cultural programming for young 

Fil-Am youth and students to ensuring the safety for Filipino 

overseas workers living in the US.” 

are Fil-ams more or less civic-minded than ever 

before? how do we compare to other groups 

in the u.s.? what can we do to increase civic 

engagement as a community? 

“I think the Fil-Am community has turned a corner 

over the last decade, becoming more engaged in the serious 

issues that our community faces. But, compared to other 

ethnic minorities, Filipinos are still behind. I believe 

this is more due to the Filipino-American community’s 

unproductive tendency to remain divided. We can increase 

our voice to both the American and Filipino government 

by (1) holding community leaders accountable for their 

actions/inactions, (2) creating a mechanism for financial 

transparency within community organizations and (3) 

making sure we make working together easier than working 

separately.” 

Could you comment on the results of the 

midterm elections in the philippines in may 2013 

and how it relates FaCe? was the campaign 

successful? Could more have been done by 

Filipino-americans to affect the outcome of the 

elections? 

“The FACE campaign was definitely a nation-wide 

success in regards to the recent midterm elections in the 

Philippines. Even though the community expected a 

larger turnout in terms of votes, this year laid down the 

groundwork for others to participate next time around, 

especially since it will involve voting for the next President of 

the Philippines. Given our current resources, FACE and our 

partners in various Philippine Consulates can and should be 

commended.” 

maria 

CruZ lee 

Raising the Bar as a Community 

I’ll start off with this: I am a Filipino New Yorker, born in 

Manila and raised in Queens. 

I’ve worked in television, financial staffing, online 

advertising, and now city government. I have seen angles 

of the world through many different lenses. Through each 

view, I’ve always tried finding the Filipino spin, internally 

cheering every time the Filipino community had a “win”. 

There are success stories and many model representatives, 

but we as a community have a serious disconnect. 

I come from the school of connectivity. Working at the 

Mayor’s Office of Immigrant Affairs (MOIA), we’re tasked 

with integrating the newest New Yorkers, even if they’re 

“TNT” or tago nang tago (always hiding), into the city. I’ll 

take it a step further and say that no matter how long you’ve 

lived in the five boroughs, you’re still a “new New Yorker” if 

you’re disconnected and apathetic to your local government. 

Leaders in this city are making decisions about your daily 

lives without your presence at the table. 

I’ve been at MOIA for over three years and have yet to hear 

my colleagues take a Filipino organization seriously (find me 

at the UniPro Summit and I’ll share the range of reasons). 

It frustrates me to no end that my own group isn’t viewed 

as credible in the city office that I’ve been part of for years. 

That needs to change, and fast. 

It’s been tough getting through to the seasoned groups and 

individuals since there is this prevailing distrust, skepticism 

and misunderstanding of government. I’ll admit I didn’t 

understand civic responsibility either until I joined the 

MOIA team. But that’s actually why our office exists. 

We’re here to demystify and help connect New Yorkers to 

the resources and services that will help the community 

grow. We’ve helped emerging West African, Mexican and 

Bangladeshi communities. Why is the existing and prevalent 

Filipino community completely absent? 

UniPro brings young professionals together through this 

Summit, but we—as Filipinos and as part of the future— 

need to raise the bar as a group. Being in the same room is 

not enough. Listening to stories is not enough. Introductions 

are not enough. We need to understand what each of us, 

individually, represents. Every group has its respective 

goals, but as representatives of the Filipino community, we 

need to set the bar high and really represent standards. Be 

accountable to each other, and build credibility with outside 

entities. We need to support each other’s initiatives and 

be cheerleaders for them. We need to build strength from 

within, because that strength, accountability and credibility 

is what the outsiders will see. The more of it they see, the 

more elevated our community becomes. 

We are a strong group of movers and shakers, we are 

thinkers and we are doers. We’re overdue to be recognized 

in the mainstream. If we come together, we’ll get there. It’s 

time to rise. 

—MARIA CruZ lee 

NYC Mayor’s Office of Immigrant Affairs 

*the piece above is the sole opinion of the writer and does not reflect the views of the Mayor’s Office of Immigrant Affairs. 

Connecting Communities Op-Eds 34

SoCialGooD 

“Movie stills from Graceland.” Photo credit to Drafthouse.

SoCialGooD 

PaneliStS 

J. T. S. mallonGa, ESQ. 

Filipino American Legal Defense & Education 

Fund, Inc. 


“…actively participating in the advocacy of issues 

near and dear to the heart of the Filipino-American 

community, e.g. Dream Act, family unification and the 

path to legalization under the proposed Comprehensive 

Immigration Reform Bill; by educating Fil-Ams in the 

ever-growing problem of labor trafficking and participating 

in actions to prevent the same; and, most importantly, 

by actively participating in the registration and voter 

participation of all Fil-Ams eligible to vote.” 

the world is changing fast with advances in 

technology, shifts in social norms and increasing 

global interdependence. what has changed for 

the better? what do you wish we could change 

back? what hasn’t changed quite enough? 

“Negative attitudes towards volunteerism and the need 

to help our most disadvantaged kababayans (neighbors) 

haven’t changed enough. We need to utilize the advances in 

technology to combat the root causes of this negativism.” 

rocky had “eye of the tiger,” the karate kid had 

“You’re the Best,” and the Glee kids had “Don’t 

stop Believing.” Give us your inspirational song. 

which lyrics would play over and over as you try 

and change the world? 

“The Impossible Dream” 

You’re a social activist by day and a superhero 

by night. You’ve been given permission by the 

pilipino community to use one super power to 

advance a social cause. would it be the ability to 

read minds, invisibility, super strength or super 

speed? why? 

“The ability to persuade minds (not read minds). If you 

can’t change their minds, then we should apply this favorite 

dictum of mine from President Theodore Roosevelt: ‘If you 

hold them by the balls, their hearts and minds will follow.’” 







“Boracay. Go for a swim and then a massage. Grilled 

fish and scotch ad infinitum. Plus, remedies for hangovers.” 


“Why are our young Fil-Ams (as well as various 

young Fil-Am organizations and student associations) not 

in the forefront of the advocacy of DREAMers like Jose 

Antonio Vargas and countless of young Fil-Ams that are 

similarly situated? Where’s the ‘disconnect’? What can we 

do about this?” 

RINA atienZa 

Trustee, Spark & Mettle 


“… shining. There’s this song from my childhood: 

‘This little light of mine, I’m gonna let it shine.’ That’s what 

I strive to do. Coincidentally, the Philippine flag features a 

sun and three stars—a reminder that ‘what is to give light 

must endure the burning.’ I try to emit energy, enthusiasm, 

hope, brilliance, warmth and cheer to people that I meet.” 






“What has changed for the better? Some people have 

referred to the ‘revenge effect’ of technological innovation, 

and arguably it’s the case with environmental issues. In 

certain respects, we remain more fragmented, yet we are also 

more connected. The prominence of social media is evidence 

of what the philosopher Immanuel Kant called the ‘unsocial 

sociability of men,’ and I do believe this can better society. 

Social Good Panelists 38 

What do I wish we could change back? I’m not sure 

what we could change back, as history does repeat itself, 

what with ‘retromania’ and its revivals, reissues, reunions 

and remakes. 

What hasn’t changed enough? I feel that psychology 

is an underrated aspect that needs to be further addressed 

somehow, because so much of human behavior is the result 

of nature and nurture. Mindset is a huge category that must 

be tackled with urgency and care. For instance, the feminist 

debate needs further reimagining. Many women are still in 

distress about their options in life, in spite of the 21 st century 

opportunities available to them. Meanwhile, men are also 

forced to re-evaluate their roles within this modern society 

where women are able to live like men.” 






“It will have to be either Tears For Fears’ ‘Everybody 

Wants To Rule The World’ or Ian Brown’s ‘F.E.A.R.’ 

‘I can’t stand this indecision 

Married with a lack of vision 

Everybody wants to rule the world.’ 

‘Fantastic expectations 

Amazing revelations 

Finding everything and realizing 

For everything a reason.’” 






speed? why? 

“So much is lost in translation when it comes to people 

relations—the ‘Curse of Babel,’ I guess. So, without a doubt, 

I’d love to have the super ability to speak all the languages 

and dialects of the world. Just imagine being able to connect 

and engage in stories with so many different groups, to 

share experiences, and to listen to all the varying opinions. 

It’s access to even more knowledge that is the currency 

of all things social and cultural. It could facilitate the 

understanding of universal themes.” 




choose. where are you? what would you do




“I would share with them a beautiful beach with white 

sands, clear waters, and blue skies. But, it’s more fun in the 

Philippines because of my family. They are the real precious 

thing I’d want to share with a close friend. I’d organize a 

gathering with my siblings and cousins at our hideaway 

outside Manila. We’d hang out, share stories, play guitar 

and sing, tease each other with jokes, drink, see the sunrise, 

and play a good old-fashioned game of patintero! 

For dinner, I would recommend the simplicity of garlic 

rice with inihaw na bangus (grilled milk fish), itlog maalat 

(salted egg) with kamatis (tomatoes) and then mangoes for 

dessert.” 

BERNADETTE ellorin 

Bayan U.S.A. 


“…organizing communities for change.” 






“Advances in communications technology are 

tremendously positive for the Filipino diaspora, which is 

spread over 110 countries. It is helpful in keeping families 

that are separated due to migration in contact with each 

other, and building a sense of global community. It’s sad 

the Philippine government is still seeking to take away 

our internet freedom and right to online privacy with 

its Cybercrime Act. If passed, it will have an impact on 

Filipinos overseas and their families in the Philippines who 

register any criticism of the Philippine government online.” 






“‘Redemption Song’ by Bob Marley & the Wailers.” 






speed? why? 

“I would read minds so I can outwit my enemies and 

others whose interests are harmful to people.” 







“I would take my friend to the island of Siargao, Surigao 

del Norte in Northeastern Mindanao. I would trace my 

familial roots on the side of my lolo (grandfather), whom I 

never knew, but was from Siargao. I would eat kinilaw na 

tanigue (raw fish with vinegar and spices) for ulam (main 

dish) and marang (fruit in the jackfruit family) for dessert.” 

HECTOR loGrono 

President/Founder, PAGASA’S Foundation Inc. (PSF) 


“… taking the challenge we are now facing with the 

growing number of Fil-Am elderly seniors. In 2010, the 

population over 60 years-old in NYC numbered 1.4 million, 

representing 17.2% of all New Yorkers. The boroughs with 

the largest number of seniors are Brooklyn at 29.3% and 

Queens at 28.6% (New York City Department of Aging, 

July 2012). A more recent study found that 90.4% of 

Filipinos over 65 years-old are foreign born and 8.4% live 

in poverty. Of the total U.S. Filipino population, 55% are 

over 55 years-old. Of this number, 20.6% are over age 68. 

Filipinos are the second largest population of older Asian- 

Americans (McBride, M., Stanford University, 2010). This 

statistic is very alarming. That is why PAGASA SFI is now 

calling the progressive youth of UniPro to rise up and 

join us. Let us take the lead in advocating for our growing 

number of our Fil-Am seniors.” 






“In the advent of the computer age, communication 

and information are readily available at your finger tips. 

Social media, smart phones and email are only some of 

the tools we can use to be able to reach out to a larger 

audience. Let use these tools in our fight while voicing out 

and advocating for the interests of our Fil-Am seniors, not 

only locally and nationally, but also internationally. Our 

progressive youth should participate and volunteer their 

valuable time to assist PAGASA SFI to unify our Fil- 

Am seniors and solicit support globally to propagate and 

materialize the programs set forth by PAGASA SFI.” 






“I think the inspirational song ‘We are the Champions’ 

by Queen is most appropriate for our delegates. I was 

impressed by the message of belief, commitment and 

perseverance in the lyrics. As the song goes, ‘We are the 

champions my friends/And we’ll keep on fighting till the 

end/We are the champions/We are the champions/No time 

for losers/’Cause we are the champions of the World.’ Yes, 

we shall be the champions for our Fil-Am seniors, and we 

shall keep on fighting till we reach our goal.” 






speed? why? 

“Wow, what interesting choices of super abilities. Of 

course, I would pick the ability to read minds. Imagine 

being able to read minds at night and implement what you 

have perceived in your social activity by day. This would 

definitely play a major role in laying down one’s strategy and 

tactics. Furthermore, it will guide me in distinguishing who 

is a friend or foe. As the Asian philosopher Sun Tzu said, ‘If 

you know the enemy and know yourself, you need not fear 

the result of a hundred battles. If you know yourself, but 

Social Good Panelists 40 

not the enemy, for every victory gained you will also suffer a 

defeat. If you know neither the enemy nor yourself, you will 

succumb in every battle.’” 







“Since I had not been back in our country the 

Philippines in the last 16 years, I would need some guiding 

myself. Well, in this situation I would like to go to Silang 

Cavite and visit Saujana Premier Spa residences known as 

the ‘blue zone’ area of the Philippines. I would recommend 

sinigang na bangus (milkfish and tamarind soup). I would 

like to explore super foods for health that they have in their 

menu. I would probably stay a bit longer to know more 

about their various facilities and what they have to offer to 

our Fil-Am seniors.” 


“The theme that UniPro selected this year for your 

convention is very appropriate for our Fil-Am seniors, who 

are increasing in numbers ever day. The Asian-American 

Foundation of NYC found that the average age of Filipino 

seniors in NYC in 2003 was 73.2 years-old. The median 

age at immigration was 50 years-old. Among these seniors, 

49% did not receive Social Security and only 27% received 

Supplementary Security Income (SSI). Many of these 

older seniors came to the U.S. to assist in raising their 

grandchildren so that their children could work full-time. 

As a result, these seniors were not employed and therefore 

are not eligible for Social Security benefits. They have to rely 

on their families for support. A more recent study found that 

90.4% of Filipinos over 65 years-old are foreign-born and 

8.4% live in poverty. Of the total U.S. Filipino population, 

55% are over 55 years-old. Of this number, 20.6% are over 

age 68. In a study conducted in Vallejo, California, Filipino 

participants stated that socializing with their peers who 

speak their language and share their same culture give them 

a sense of security and belonging (Verder-Alinga, R., Journal 

of Filipino Studies, CSU East Bay). 

Let us not be in denial. It is in our obligation to 

address this alarming situation. Let this theme of ‘Rise’ not 

remain in this forum, but rise above and beyond these halls 

as a vehicle to integrate oneself to the present struggle of 

aging we are now facing. We need the progressive youth of 

UniPro to join hands with PAGASA SFI to accept and take 

up these challenges for our heroes and our loved ones—our 

Fil–Am Seniors. Mabuhay tayong lahat (long live us all).”

fall from 

GraCe 

lanD 

Film Review 

by iris Zalun 

Roosters crowing at all hours of the day, fresh pan de sal 

from the corner store for breakfast, huge welcome (or 

despedida) dinners of lechon and pancit laid out across the 

dining room table, falling asleep on white sand beaches, 

trips to gigantic, air conditioned malls; what comes to mind 

when you think of visiting the Philippines? 

Of course, there is another side to the Philippines—as 

is true for every part of the world—my experience and 

knowledge of which is limited to the extent of seeing it 

on TV, reading about it in news articles, and learning bits 

about it at community events. Poverty, kidnapping, human 

trafficking, political corruption… all of these issues—and 

more—are related in one way or another, fueling each other 

further in an endless cycle of greed and depravity, hurting 

innocent people along the way. 

Directed by Ron Morales, Graceland is an unsettling 

reminder of the ubiquity of these issues. The film is meant 

to entertain, but it accomplishes this and so much more. 

Graceland is a long-lasting affront to your complacency, like 

that uncomfortable blast of humid air that hits your face 

and sticks to your skin when you first step outside of the 

airport into the tropical heat of the Philippines. 

In Graceland, Marlon Villar (Arnold Reyes) is a father in 

Metro Manila, raising his daughter alone while his sickly 

wife languishes in a hospital. To support his family, he 

works as a driver for crooked politician Manuel Chango 

(Menggie Cobarrubias). One afternoon, Marlon is stopped 

by a cop while driving both his own daughter and Chango’s 

daughter home from school. The cop, however, is a 

kidnapper who has come for Chango’s daughter, but in the 

terrifying confusion, he takes Marlon’s daughter instead. 

What ensues is a heart-pounding race for Marlon to save his 

daughter amidst the unforgiving forces of corruption that 

permeate society. 

In late April, several members of the Summit magazine 

team and I attended a screening of Graceland at Village 

East Cinema. I was pulled into the film’s world early on in 

the plot. As Marlon’s desperation grew, so did mine, and 

the deeper I sank while seeking comfort in the cushioned 

darkness of my seat. At every turn of the story, my heart 

palpitated with nerves and the expletives spilled out of my 

mouth. There are plenty of WTF moments—not the lifewasting, 

unnecessary kind (a la The Human Centipede), but 

they are the kind of shocking and heartbreaking scenes that 

made me think, “Wow, this is really happening right now in 

the movie… and this kind of shit must happen in real life.” 

Neither is guaranteed a happy ending. 

Following the screening was an audience Q&A session 

with Mr. Morales and Rebecca Lundgren, one of the film’s 

producers. One of the points they addressed was the film’s 

title. Why Graceland? Very little grace is present in the film, 

though it is there—in the innocence of the daughters, for 

example, and in the moments of Marlon’s prayers. In the 

end, this film is more about the fall from grace—rather than 

grace itself—and its ruinous effects on the lives of those who 

are unfortunately and inevitably dragged along.

joeBataan 

The King of Latin Soul 

Joe Bataan: The King of Latin Soul 44 

For anyone who doubts that the arts have the ability to 

change—perhaps save—lives, the evidence is clear in 

the story of musician Joe Bataan. 

Born in 1940s Spanish Harlem to a Filipino father and 

an African-American mother, Joe reached the most 

difficult point in his life as a teenager when he was 

arrested for riding in a stolen vehicle and sentenced to 

five years at Coxsackie Correctional Facility in New 

York. It was in prison that he began to develop an 

interest in music. A few months after his release, Joe 

formed a band and began recording an innovative style 

of music known as “Latin Soul,” a fusion of traditional 

Latin sounds with English lyrics. By 1967, Joe released 

his debut album Gypsy Woman. He would continue 

on to change the landscape of the music industry by 

coining the term “salsoul,” an incorporation of salsa to 

his existing musical style, as well as the release of his 

single “Rap-O Clap-O,” one of the earliest successes in 

recorded rap history. 

Most recently, Joe has worked as a counselor for 

juvenile and correctional facilities, passing along ways 

to avoid incarceration and achieve success through 

“spirit, health and knowledge.” Joe explains, “No one 

can predict, but only pray that our future endeavors 

materialize. I am blessed to be able to tell my story 

worldwide. The major turning point in my life has 

always been [the development] of an inner drive and 

unrelenting passion to succeed despite all obstacles… 

I have tried in a lifetime to erase the words ‘can’t do’ 

from my vocabulary.” 

“i rise by waking early and thanking the 

lord for another blessed day he has 

made. and always remember, ‘nothing 

is promised.” 

“the following have supported me all 

my life: the lord, the ‘Big Boss,’ and 

worldwide gratitude to all my friends and 

fans. a universal love story.” 

when asked to describe an ideal trip to 

the philippines, “i am in manila looking 

for my family tree… and for dinner, i’d 

have adobo chicken.” 

Photo credits to The Official Joe Bataan Website, originally published 

on joebataan.com.

uniPro noW: vol. 3 

maGaZine staFF 

eDitor–in–ChieF 

sabrina echaluce 

Fun Fact: Sabrina can recite ALL the lines from the 1997 

movie The Mummy starring Brendan Fraser and that guy 

who looks a lot like Billy Zane from Titanic. 

DesiGner & Cover artist 

alyssa esteban 

Fun Fact: Alyssa has only had five birthdays. 

manaGinG eDitor 

iris Zalun, Summit 2013 Co-Chair and 

Vice President of UniPro 

Fun Fact: In 2008, Iris flew to London with two friends to 

see the Backstreet Boys live at the O2 Arena. 

manaGinG eDitor 

Gecile Fojas, Summit 2013 Co-Chair 

Fun Fact: Gecile was in a marching band and performed 

on Good Morning America and at the Apollo. 

assoCiate eDitor 

meriden villanueva, Secretary and Director of 

Communications of UniPro 

Fun Fact: Meriden dreams of becoming a Pilipino version 

of Oprah. 

assoCiate eDitor 

Ivan Gonzales, Director of Public Policy and 

Foreign Relations 

Fun Fact: Ivan was once kicked out of Saudi Arabia for 

being too handsome.* 

eDitorial intern 

Marissa Guiang 

Feature ContriButors 

Edsel Batucan 

Maria Lee Cruz 

speCial thanks 

Rachelle Peraz Ocampo 

Randy Gonzales 

Steven Raga 

Kristina Joyas 

Hillary Reeves 

Candice Reeves 

Ron Morales 

Drafthouse 

Rebecca Lundgren 

Kyle Ancheta 

Judy Yem 

UniPro Now: Volume 3 Magazine Staff 46 

* Or so he tells us.

thank you sponsors 

Lumpia Shack, Phil Am Foods, OMG Foodie, and Dalaga 

Sponsors 48

venDors 

Bread and Bullets, Stache Haus, ARK, Destiny’s Promise 

Community 

supporters 

Fil Am Who’s Who, Maharlika/jeepey, Houghton Mifflin Harcourt 

Vendors and Community Supporters 50

13sQ7uK

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