Registration document 2007 - Total.com
Registration document 2007 - Total.com
Registration document 2007 - Total.com
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
2<br />
Western Europe<br />
46<br />
Business overview<br />
Downstream - Refining & Marketing<br />
In Europe, TOTAL has a network of retail stations in France,<br />
Belgium, Luxembourg, the Netherlands, Germany, the UK,<br />
Portugal, Italy, and, through its 48.83% interest in CEPSA, Spain<br />
and Portugal.<br />
In France, the TOTAL-branded network has a diverse selection of<br />
products (such as the Bonjour convenience stores) and strong<br />
customer loyalty programs. As of December 31, 2006, the<br />
network in France consisted of approximately 2,600 TOTALbranded<br />
retail stations in France and nearly 300 Elf-branded retail<br />
stations. Elf-branded retail stations offer quality fuels and basic<br />
services at prices that are particularly <strong>com</strong>petitive. TOTAL also<br />
markets fuels at nearly 2,000 Élan-branded retail stations,<br />
generally located in rural areas.<br />
In Germany, a major network reorganization program was<br />
<strong>com</strong>pleted in 2006, with the closing of 40 retail stations and the<br />
development of non-fuel sales. In the UK, a program launched in<br />
2003 to rationalize sites and increase non-fuel sales continued in<br />
2006. Non-fuel sales increased following the opening of<br />
approximately 20 Bonjour convenience stores. As of December<br />
31, 2006, TOTAL had a network of 475 AS24-branded retail<br />
stations in 20 European countries. This network, dedicated to<br />
professional transporters, opened 43 new retail stations in 2006,<br />
mainly in Central and Eastern Europe.<br />
TOTAL is among the leaders in Europe for fuel-payment credit<br />
cards, with approximately 3.5 million cards issued in 16 European<br />
countries. In 2006, more than 4.7 Mm 3 of motor fuels were sold<br />
and paid for using TOTAL’s credit card, <strong>com</strong>pared to 4.5 Mm 3 in<br />
2005 and 4.4 Mm 3 in 2004.<br />
In 2006, TOTAL continued to expand its distribution in Europe of<br />
two new high-performance fuels branded TOTAL EXCELLIUM 98<br />
and TOTAL EXCELLIUM diesel. These new generation fuels<br />
reduce fuel consumption and carbon dioxide emissions. With the<br />
launch of the EXCELLIUM range, TOTAL has acquired a<br />
significant share of the market for next generation fuels in<br />
Europe.<br />
In 2005, TOTAL began distributing an urea-based additive called<br />
AdBlue intended for professional transporters in Europe. As of<br />
December 31, 2006, more than 130 TOTAL and AS24 retail<br />
stations were equipped to distribute bulk and conditioned urea.<br />
Between now and 2009, TOTAL expects to progressively expand<br />
its distribution of AdBlue to include a network of approximately<br />
400 retail stations in 27 European countries.<br />
Africa<br />
TOTAL is present in more than 40 African countries and has<br />
interests in seven refineries.<br />
In 2005, TOTAL strengthened its position in Africa through the<br />
acquisition of distribution affiliates in fourteen African countries<br />
(Djibouti, Eritrea, Ethiopia, Ghana, Guinea Conakry, Liberia,<br />
Malawi, Mauritius, Mozambique, Sierra Leone, Chad, Togo,<br />
TOTAL – <strong>Registration</strong> Document 2006<br />
Zambia and Zimbabwe). This acquisition, <strong>com</strong>pleted in 2006,<br />
includes 500 retail stations and 29 terminals and depots with an<br />
overall capacity of 380,000 m 3 . Through this agreement, TOTAL<br />
has strengthened its presence in West Africa, consolidating its<br />
positions in East Africa and be<strong>com</strong>ing the largest marketer of<br />
petroleum products in Africa.<br />
Asia<br />
TOTAL is present in nearly 20 Asian countries.<br />
Building on their experience together at the Dalian refinery, in<br />
2005 TOTAL and Sinochem decided to develop two retail station<br />
network partnerships in China. A joint-venture agreement, signed<br />
in March 2005, is designed to develop a network of 200 retail<br />
stations in Beijing and in the area north of the city. At the end of<br />
December 2006, 22 retail stations were operating. A second<br />
joint-venture agreement for the creation of a network of 300 retail<br />
stations in the provinces of Shanghai, Jiangsu and Zhejiang in<br />
eastern China was signed in September 2005. The first retail<br />
station opened in November 2006. These investments represent<br />
a major step forward in TOTAL’s strategy of expanding its<br />
petroleum products marketing operations in China.<br />
In July 2006, TOTAL strengthened its positions in the Pacific area<br />
through the acquisition of assets in Fiji, Samoa and Tonga. The<br />
acquisition includes a network of retail stations, approximately ten<br />
terminals and depots, as well as sales and distribution of fuel,<br />
lubricants, aviation and marine petroleum products. TOTAL also<br />
acquired assets in Cambodia in December 2006 to strengthen its<br />
existing activities. Both acquisitions remain subject to any<br />
necessary approval by the relevant authorities in each country.<br />
In 2006, after the distribution of petroleum products was partially<br />
opened to foreign <strong>com</strong>panies in Indonesia, TOTAL decided to<br />
develop a pilot network of five retail stations in Jakarta.<br />
Other countries<br />
TOTAL has activities in Turkey and in the Caribbean.<br />
In 2004, TOTAL strengthened its positions in the Caribbean with<br />
the creation of two new subsidiaries in Jamaica and Puerto Rico.<br />
These new subsidiaries <strong>com</strong>plement TOTAL’s existing activities in<br />
Haiti, the French West Indies, Cuba and Costa Rica.<br />
Specialties<br />
TOTAL produces a wide range of refined petroleum products at<br />
its refineries and other facilities. TOTAL is among the leading<br />
<strong>com</strong>panies in the European specialty products market,<br />
particularly in the bitumen, jet fuel and lubricant markets.<br />
TOTAL markets lubricants in more than 150 countries. In 2006,<br />
TOTAL strengthened its positions in the lubricants market by<br />
signing supply agreements with car manufacturers Nissan and<br />
Honda. In September 2006, TOTAL entered into a joint-venture<br />
agreement with Veolia Group (TOTAL 35%) to build a 120 kt