Visual Identity Guidelines - Western Illinois University

Quad Cities Campus
Macomb Campus
Visual Identity
Guidelines
Revised August 2009
Updated March 2012
1

Visual Identity
Guidelines
Document and Publication Services (DPS) offers a wide variety of preparation, production,
distribution, and related services—from concept to delivery—including design, layout,
editing, printing, copying, finishing, binding, variable data and mail preparation, and mail.
As a self-supporting operation, DPS provides all services to the University community on a
cost-recovery basis. The charges for these services reflect their actual cost and compare very
favorably to commercial rates in the University’s service region.
The University Signature. ...... 2
Colors ......................2
Spacing and Sizing ............3
Incorrect Usage ...............3
Positioning ..................4
Use with Other Logos ..........5
Use of University Seal ..........5
Intercollegiate Athletics .........5
University Branded Merchandise. .7
University Marketing Logos and
Their Usage. ...............8
Typography ................ 10
University Mailing Addresses. ...10
Ordering Stationery and Other
Identity Items. ........... 11
Business Card Procedures ..... 12
Letterhead and Envelope .......13
Procedures
Letterhead Stationery Usage ....13
Fax Cover Memos ........... 15
Departmental Flat Sheet Procedures.. 16
Mailing Labels, Note Cards, and
Reply Cards ............. 17
Logo Application. ............17
Campus, Vehicle, and Outdoor
Signage .................18
Commercial Use and Licensing ..18
Additional Information ........18
DPS strives to meet the needs of the University by
making cost-effective use of University and outside
resources as well as high-quality materials while
ensuring adherence to Western’s established visual
identity and values.
Conforming to the Visual Identity Guidelines
ensures the success of Western Illinois University’s
visual identity through consistency of use. This
manual contains approved standard graphic
elements of the Western Illinois University identity
system. All documents produced for Western
Illinois University related to official University
business and distributed within or outside of
the University must adhere to the Visual Identity
Guidelines.
If you have any questions regarding DPS or
University policies or procedures as outlined in
these guidelines, please do not hesitate to contact
DPS at (309) 298-1000.
DPS may identify and address nonconformance to the Visual
Identity Guidelines at any point in the preparation, production, or
distribution process. When customers present items to DPS that
do not meet the standards outlined in these guidelines, DPS offers
those customers the option of either (1) paying DPS to make any
required changes to those pieces or (2) making the required changes
themselves and resubmitting those items to DPS.
1

The University Signature
The signatures (logos) exist as the keystones of Western Illinois University’s visual identity.
These singular graphic elements, approved by the University in 2001 and 2012, each consist
of two components: (1) a mark, which depicts a stylized version of the Sherman Hall tower
or the Riverfront building, and (2) the capital letter
presentation of the University’s full name in an Adobe
Perpetua font. The complete University name always
accompanies the mark. Users of the signature must follow
all color, typography, and reproduction specifications.
DPS will place the University signatures on any printed
piece at no additional charge.
Colors
The University signatures may appear only in University purple (Pantone 2607) or in black
on a solid white or light background. Light backgrounds may include light grey and 30% (or
less) screened color backgrounds.
When placing the logos on a photo background, encase them in a solid white box (see
“Spacing and Sizing” on the following page). The logos may appear on photo backgrounds
screened at 30% or less (in most cases).
When used on purple or black backgrounds,
the logos appear with a white border (keyline)
around the mark and with white type.
2

Spacing and Sizing
The logos may not appear with a width of less than 3/8˝. No
other page elements may appear closer than 1/3 of the width of
the mark from any part of the logo.
Incorrect Usage
Do not use the signatures in any way that does not conform to the visual identity standards
determined by the University. Do not alter their properties in any way—that is, do not crop,
tilt, skew, stretch, or scale the mark disproportionately; do not surround the mark with other
competing shapes; and do not separate the tower from the text. If you have questions about
usage, contact DPS.
Do not crop. Do not tilt or skew. Do not stretch or scale
the mark disproportionately.
Do not place the
signature over a heavily
patterned background.
Do not reverse out the
signature.
Do not screen the
signature color.
minimum = 1/3x
x is the width of the
logo mark (right)
Do not place the
signature in black over a
dark background.
Do not separate the
name from the mark.
x
3

Positioning
If in order to reduce visual clutter on the front of a publication a University signature is
positioned on the back of the publication, the words “Western Illinois University” must
appear in a predominant fashion on the front of the publication. The University signature
that is placed on the back of the publication may be aligned to the left or right, not centered.
Placing the words “Western Illinois University” or a University signature at the top of the
page on the front of a publication is encouraged. Consequently, the piece is easily identifiable
as a Western Illinois University publication when displayed in a rack or some other display
unit that may cover the bottom of the piece. On posters, position the logo in the lower left or
right corner, and size it no larger than 1/10 of the width of the poster. On newsletters, place
the logo in the masthead.
Title of Article
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4
Title of Newsletter
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Western Illinois University
Higher Values in
Higher Education
Higher Values in
Higher Education
Western Illinois University
Higher Values in
Higher Education
Higher Values in
Higher Education
Higher Values in
Higher Education
Higher Values in
Higher Education

Use with Other Logos
When used with other logos, the University signatures must have greater emphasis.
Use of University Seal
The University seal serves as a formal mark, used typically on legal
documents, and requires approval for its use. Contact DPS for more
information about obtaining approval for use of the University seal.
Intercollegiate Athletics
Sponsored by:
Sponsored by:
Western Illinois University’s athletics logos, updated in 2009, include the Western Illinois
sweep, full-body Rocky mascot, Rocky head, Western Illinois Marine-style logo, and stylized
typography. Athletics logos exist as the trademark property of Western Illinois University and the
trademark () designation must always appear.
University entities should always use the Sherman Hall tower (institutional) logo as the
predominant mark to identify the University. This is true for a variety of media formats,
including publications, the Web, and television. Usage of the athletics logos in all media
formats requires authorization from Intercollegiate Athletics and/or University Marketing. With
permission from Intercollegiate Athletics and/or University Marketing, other University
entities may use Athletics marks, but only to supplement the institutional logo.
The logos may be printed only in University purple (Pantone 2607) and gold (Pantone 116) or
in black on non-color pieces. Rocky’s teeth and the whites of his eyes must be white.
5

6
Primary Logo
The primary logo is the “Western Illinois” sweep with Rocky head
and “LEATHERNECKS.” The sweep with Rocky head can be used
without “LEATHERNECKS” if the word appears elsewhere in a piece
in a prominent location.
Do not use the sweep and “LEATHERNECKS” (or other sport or
organization name) without the Rocky head. Do not replace the
Rocky head with another graphic.
Secondary Logo
The secondary logo is the “Western Illinois” sweep with Marine-style
logo, Rocky head, and “LEATHERNECKS.”
Do not use the sweep and “LEATHERNECKS” (or other sport or
organization name) without the Marine-style logo. Use of the Marinestyle
logo without the Western Illinois Sweep is only allowed when express
permission is granted by Intercollegiate Athletics. Do not replace the
Marine-style logo with another graphic.
Additional Acceptable Uses for Both Primary and Secondary Logos
“LEATHERNECKS” may be replaced with a sport or organization name (preferably in a single
line of text). Graphics currently exist for all of the sports’ names; names of other organizations
must use the Franklin Gothic Heavy Italic typeface (available with Microsoft Office 2007).
Complementary logos
The Rocky head may be used alone if “Western
Illinois” appears elsewhere in a piece in a
prominent location. Intercollegiate Athletics
does not use the Paw logo in association with
its athletics teams.
Nickname
• Use “Leatherneck” when describing a team (e.g., “The Leatherneck volleyball team
won its match.”)
• If both a male and female team for a particular sport exist at the University, “Men’s” or
“Women’s” may be used in conjunction with the sport name if desired. For example, use
“Leatherneck Men’s Basketball” and “Leatherneck Women’s Basketball” to distinguish the
two teams. “Leatherneck Basketball” is also acceptable for both. Do not use “Leatherneck
Women’s Volleyball,” for example, because no men’s team exists; use “Leatherneck
Volleyball.”
• It is not acceptable to use “Necks” or “Lady Leathernecks.” No variations of
“Leatherneck” are permitted.
• While “Leatherneck” can refer to any member of the Western Illinois University community,
Athletics will often use “Fighting Leathernecks” to refer specifically to athletics teams.
Typeface
The typeface to be used for text below the “Western Illinois” sweep is Franklin Gothic
Heavy Italic (available with Microsoft Office 2007).

University Branded Merchandise
Any commercial vendor or manufacturer seeking to produce hard goods (mugs, pens,
buttons, etc.) or soft goods (t-shirts, sweatshirts, hats, etc.) for retail sale that feature a
Western Illinois University institutional logo, athletics logo, University word mark such
as the words “Western Illinois University,” or any other University logo must be licensed.
Licensing Resource Group manages all merchant and manufacturer licensing matters for the
University, except for Adidas products that are sold as a part of the “Rocky’s Locker” stations.
For further information on how to become a licensed vendor that is legally permitted to
manufacture or sell Western Illinois University merchandise to or at retail outlets, visit wiu.
edu/trademark. For information or questions concerning “Rocky’s Locker” merchandise,
contact Intercollegiate Athletics at (309) 298-1106.
Any University group that wants to create hard goods (mugs, pens, buttons, etc.) or soft
goods (t-shirts, sweatshirts, hats, etc.) for non-retail use that feature the Western Illinois
University institutional logos, athletics logos, University word marks such as the words
“Western Illinois University,” or any other University logos by an officially sanctioned
University student organization, official University department, or division must receive
permission from University Marketing. Licensed merchants may be used to produce hard
or soft goods for University groups or departments.
For University organizations that are an official part of the Division of Student Services,
such as the Office of Student Activities and Campus Recreation, there are designated staff
members in those offices who are authorized to grant permission for official University logo
use for their registered student organizations.
For further information and to download a request form for the use of University logos, visit
wiu.edu/trademark. For additional inquiries, e-mail licensing@wiu.edu or call University
Marketing at (309) 298-1861.
Logo and Merchandise Colors
University logos may be presented in color or black-only versions as illustrated in this guide.
The logos may be printed only in University purple (Pantone 2607) and gold (Pantone 116) or
in black on non-color pieces. Rocky’s teeth and the whites of his eyes must be white. All logos
are trademarked property of the University and must contain a trademark () designation.
On occasion, University Marketing will permit use of the logos in white on a fashion color
background. Permission must be received from University Marketing for the use of a logo
printed in white on a fashion color background. Fashion colors include gray, pink, navy, light
blue, green, light green, brown, etc.
Color combinations that are prohibited because they are color schemes of other universities
in our region include orange and blue (University of Illinois), red and white (Illinois State
University), and black and gold (University of Iowa).
For further information, visit wiu.edu/trademark. For additional inquiries, e-mail
licensing@wiu.edu or call University Marketing at (309) 298-1861.
7

University Marketing Logos and Their Usage
In addition to the institutional logos and the primary, secondary, and complementary
athletics logos, University Marketing has a range of other logos that may be utilized on hard
or soft goods or publications with permission from University Marketing. These logos
are categorized as “preferred,” “restricted,” and “alternate Rocky.” All logos are trademarked
property of the University and must contain a trademark designation. For further information
and to download a request form for the use of University logos, visit wiu.edu/trademark. For
additional inquiries, e-mail licensing@wiu.edu or call University Marketing at (309) 298-1861.
Institutional Logos
The University’s official name is “Western Illinois University” as illustrated on the
institutional logos for the University and for the Quad Cities campus.
Other logos sanctioned by the University refer to the University as “Western Illinois” as
illustrated in the primary, secondary, and complementary athletics logos. In addition to the
athletics logos, the following logos are sanctioned by the University for use with permission
from University Marketing:
University Marketing Permitted Logos
There are circumstances in which University Marketing will permit restricted use logos to
be utilized. While the University is always referred to as “Western Illinois” to ensure that the
University is clearly identified in any logo that is used for international, national, or regional
purposes (see samples below), University Marketing understands that locally the University is
referred to as “WIU.”
There are occasions in which University Marketing will allow the use of the “WIU” sweep
with Rocky head or the paw logos. Examples include a small percentage of hard or soft goods
sold locally; certain University publications; and items utilized by the Division of Student
Services to create school spirit, including items for the Office of Student Activities and
Student Development and Orientation.
8

University Marketing Restricted Use Logos
Permission to utilize restricted use logos must be obtained from University Marketing.
For further information and to download a request form for the use of University logos, visit
wiu.edu/trademark. For additional inquiries, e-mail licensing@wiu.edu or call University
Marketing at (309) 298-1861.
University Special Use Logos
As a general rule, there are only two sanctioned Rocky logos as illustrated in this guide:
(1) the full-body Rocky mascot and (2) the Rocky head.
On rare occasions, the University will permit the creation and use of a special variation of
the Rocky logo to identify a University sanctioned, University-wide initiative such as the
University’s Sustainability Initiative with its “Rocky Sustains” logo and the University’s
Master Plan Construction projects with the “Rocky Builds” logo. In addition, the Office of
Student Activities works with Intercollegiate Athletics and University Marketing each year
to create an official Homecoming logo utilizing an alternate Rocky. For further information,
call University Marketing at (309) 298-1861.
Rocky
Sustains
Rocky
Sustains
Rocky Builds Rocky Builds
Do not alter Rocky or any logo in any way without the expressed permission of
Intercollegiate Athletics and University Marketing.
Quad Cities 100th Anniversary Signature
The 100th Anniversary Western Illinois University–Quad Cities logo
is a special version of the regular WIU-Quad Cities logo. It features a
“Celebrating 100 Years” tag at the top of the signature.
9

Typography
Use Adobe Perpetua, the typeface of the University signatures, as the primary typeface for
headlines and address blocks. Use Garamond as the primary body text typeface in stationery
and publications. Use Adobe Trade Gothic as the secondary complementary typeface for
headlines and body text to allow for creative flexibility and enhanced readability.
Headlines and Address Blocks – Primary Typeface
Adobe Perpetua Adobe Perpetua Small Caps
ABCDEFGHIJKLMNOPQRSTUVWXYZ Adobe Perpetua Italic Old Style
abcdefghijklmnopqrstuvwxyz adobe perpetua expert
abcdefghijklmnopqrstuvwxyz Adobe Perpetua Roman Bold Old Style
1234567890 Adobe Perpetua Roman Bold Italic Old Style
adobe perpetua expert
Body Text – Primary Typeface
Garamond Garamond Small CapS
ABCDEFGHIJKLMNOPQRSTUVWXYZ Garamond Italic
abcdefghijklmnopqrstuvwxyz Garamond Bold
1234567890 Garamond Bold Italic
Headlines and Body Text – Secondary Typeface
Adobe Trade Gothic Light Adobe Trade Gothic Light Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ Adobe Trade Gothic Regular
abcdefghijklmnopqrstuvwxyz Adobe Trade Gothic Oblique
1234567890 Adobe Trade Gothic Bold
Adobe Trade Gothic Bold Oblique Adobe Trade Gothic Bold Two
Adobe Trade Gothic Bold Two Oblique
University Mailing Addresses
United States Postal Service guidelines require that Western Illinois University mailing
addresses include the following information in the order specified:
1. Name of individual and/or department for whom the mail piece is intended
2. Building name followed by room number (Macomb campus)
3. Street address: 1 University Circle or 3300 River Drive or 3561 60th Street
4. City, state, and ZIP(+4): Macomb, IL 61455-1390 or Moline, IL 61265
Example Example Example
University Relations John Doe John Doe
Sherman Hall 302 Administration, Room 207 3561 60th Street
1 University Circle 3300 River Drive Moline, il 61265-5881
Macomb, il 61455-1390 Moline, il 61265-1746
Note that the room number always follows the building name in a Macomb address. Also, note
that the Macomb ZIP code should include the “-1390” (+4) designation, the Riverfront zip
should include the “-1746” (+4) designation, and 60th Street building zip should include the
“-5881” (+4) designation.
10

Ordering Stationery and Other Identity Items
DPS produces all official Western Illinois University business cards, letterhead, envelopes,
departmental flat sheets, and fax cover memos. In order to obtain any of these products,
make an online request.
Access the necessary form, as well as procedural and pricing information, as follows:
• Visit the DPS homepage at wiu.edu/DPS.
• Hover over in the navigation menu on the left-hand side of the
page to access the popular links fly-out menu.
• Select
from the fly-out menu.
• Select the desired product or service from the drop-down menu; then, click the
button.
11

Business Card Procedures
Customers may order business cards in multiples of 24. In order for graduate students to
request business cards, they must have the approval of their departments.
DPS provides proofs in Adobe Acrobat (PDF) format via e-mail. (DPS can provide hardcopy
proofs and proof cards upon request for those who do not have e-mail access.) Clients
should carefully review proofs and mark any necessary changes. Clients may sign off on a
project without further changes or with changes as indicated. DPS requires a client’s explicit
approval (via e-mail or handwritten signature) before printing a project; the client assumes
the cost for all reprinting that results from errors not discovered on an approved proof.
Allow three days following the approval of the proof for delivery of business cards.
12
Your Name
Your Title
Department Name
Building and Room
3300 River Drive
Moline, il 61265-1746
Tel 309.762.1234
Fax 309.762.1234
XX-Xxxxxxx@wiu.edu
Higher Values in Higher Education
Academic Excellence
Educational Opportunity
Personal Growth
Social Responsibility
www.wiu.edu

Letterhead and Envelope Procedures
DPS provides proofs in Adobe Acrobat (PDF)
format via e-mail. (DPS can provide hardcopy
proofs and proof cards upon request for
those who do not have e-mail access.) Clients
should carefully review proofs and mark any
necessary changes. Clients may sign off on
a project without further changes or with
changes as indicated. DPS requires a client’s
explicit approval (via e-mail or handwritten
signature) before printing a project; the client
assumes the cost for all reprinting that results
from errors not discovered on an approved proof.
Allow ten days following the approval of the proof for delivery of letterhead and envelopes.
In addition to corresponding envelopes for letterhead, DPS also produces a wide variety of
envelopes designed for other purposes. Visit our website at wiu.edu/DPS or contact us for
more information.
Letterhead Stationery Usage
Department Name
1 University Circle
Macomb, il 61455-1390
DPS prints letterhead stationery on a premium recycled writing paper, obtainable by
customers through DPS.
The strong presentation of the University signature, along with contact and address
information in the footer, boldly identifies Western Illinois University. The text area defined
with standardized margins enhances the image of the University signature (see the following
page).
Word WordPerfect
Typeface Garamond Garamond
Size 10 pt. 10.3 pt.
Department Name
1 University Circle
Macomb, il 61455-1390
Line Spacing 1.5 preferred 1.5 preferred
Select format, paragraph, Select format, line,
indents and spacing, spacing
line spacing
Margins
First Page Top 2.66 in. Top 2.66 in.
Bottom 0.91 in. Bottom 0.913 in.
Left 1.83 in. Left 1.83 in.
Right 0.75 in. Right 0.75 in.
Second Page Top 1.00 in. Top 1.00 in.
Bottom 0.91 in. Bottom 0.913 in.
Left 1.83 in. Left 1.83 in.
Right 0.75 in. Right 0.75 in.
13

Single-Sheet Letterhead Sample
14
1.83”
1.83”
Nov. 6, 2006
Mrs. Jane Jones
123 Main Street
Macomb, Illinois 61455
Dear Mrs. Jones:
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sequisl ercillumsan veratem irit aliquamet lum quis accum dip eumsandit et, sed mincin hent dignit
laorercidui etue vel exero dolorem enim ver si blam zzriusc ipsummy nibh elent nonsequat. Em ipit
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Ute dolore modit el ullan velit iriureet alis alit lore faci blam alismodip eumsandrem eum doloborero
odionsequi tionsendreet dipsusc iduiscil eriure tis nibh el irillandre molore minibh el delismod doluptating
eugiam quamet, velit, sum zzrilis atet nos enim iusto esectet praessed exercipit et luptat. Ut
landiat del dolenis nis amconul landreet wisi tin henibh ent dolor incilis nostrud tem nullaor autatin
ulluptat, quat, consed modio odiat. Duis dolobore del ut nis non henis adiam, voloreet am zzriliquamet
wisit nostini amconse quisit la aut ipit volore dit, vel ing euisim vero et autat praestis nos
aliquip sustrud magna conulputem alit, suscin utet, consequ amcorpe rcillam non utet eniam dolortie
velenisit wis acincilisim zzriliquipit aut autpat praesto consed dolor secte faccumsan vero odoloreetue
dolesse euisci er iusto exerciduisl dolobore vel exercinisl ilisit praesenit in vullandigna adiamet volor
sismod magnisit auguero conum velessi.
Sincerely,
Joan Smith
Manager
Department Name
Building Name and Number, 1 University Circle, Macomb, il 61455-1390
Phone 309.298.1234 Fax 309.298.1234, JA-Jones@wiu.edu
Multiple-Sheet Letterhead Sample
Department Name
Building Name and Number, 1 University Circle, Macomb, il 61455-1390
Phone 309.298.1234 Fax 309.298.1234, JA-Jones@wiu.edu
.75”
Nov. 6, 2006
Mrs. Jane Jones
123 Main Street
Macomb, Illinois 61455
Dear Mrs. Jones:
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Sincerely,
Joan Smith
Manager

Fax Cover Memos
DPS provides proofs in Adobe Acrobat (PDF) format via e-mail. (DPS can provide hardcopy
proofs and proof cards upon request for those who do not have e-mail access.) Clients
should carefully review proofs and mark any necessary changes. Clients may sign off on a
project without further changes or with changes as indicated. DPS requires a client’s explicit
approval (via e-mail or handwritten signature) before printing a project; the client assumes
the cost for all reprinting that results from errors not discovered on an approved proof.
Allow five days following the approval of the proof for delivery of fax cover memos.
DPS provides fax cover memos as Adobe Acrobat (PDF) files that allow customers to either
(1) enter information electronically then print the memo or (2) print a blank copy of the
memo and complete it manually.
FAX COVER MEMO
DATE
TO
DEPARTMENT
ORGANIZATION
FAX NUMBER
MESSAGE
Department Name
1 University Circle, Macomb, il 61455-1390
Tel 309.298.1234 Fax 309.298.1234
FROM
ORGANIZATION
RETURN PHONE OR FAX
NO. OF PAGES INCLUDING COVER
15

Departmental Flat Sheet Procedures
Each year, Undergraduate Admissions will pay for a predetermined number of copies ordered
by a department that qualifies to update its flat sheet. Undergraduate Admissions mandates
that departments review all fields of study undergraduate flat sheets each school year. In
addition to printing costs, first-time flat sheets require a set-up fee, which Undergraduate
Admissions covers for fields of study that qualify. In addition, departments may order
additional copies of flat sheets at their own expense.
DPS provides proofs in Adobe Acrobat (PDF) format via e-mail. (DPS can provide hardcopy
proofs and proof cards upon request for those who do not have e-mail access.) Clients
should carefully review proofs and mark any necessary changes. Clients may sign off on a
project without further changes or with changes as indicated. DPS requires a client’s explicit
approval (via e-mail or handwritten signature) before printing a project; the client assumes
the cost for all reprinting that results from errors not discovered on an approved proof.
Allow approximately two weeks for delivery of new flat sheets and three days for reorders
without changes.
For additional information about ordering flat sheets, contact DPS.
16
WESTERN ILLINOIS UNIVERSITY
Field of Study Name
Department of ???, College of ???
Please Provide Photo
(Visit the Visual Production Center to select your photo.)
Program of Study
Provide electronic text for your specific field of study.
Faculty
Provide electronic text for your specific field of study.
Scholarships
Provide electronic text for your specific field of study.
Detailed information on scholarships is available from the department advising office, (309) 298-2189; Western’s Scholarship Office, (309) 298-2001; or on the
Web at wiu.edu/Scholarship.
Honors College Admission Requirements
To be eligible for the Centennial Honors College, entering freshmen must have an ACT composite score of at least 28 OR have a 26 or 27 composite ACT and be
in the top 15% of their graduating class OR have an ACT composite score of at least 24 and be in the top 10% of their high school graduating class. Comparable
SAT score is acceptable. Transfer and current WIU students who wish to join the Honors College (including the Quad Cities Honors Program) must have a 3.4
grade point average on a 4.0 scale based on 12 or more semester hours. Honors credit is given for honors coursework completed at other accredited institutions.
To find out more, visit wiu.edu/Honors.
Student Activities
Provide electronic text for your specific field of study.
Special Opportunities
Provide electronic text for your specific field of study.
After College
Provide electronic text for your specific field of study.
For More Information
Provide electronic text for your specific field of study.
HIGHER VALUES IN HIGHER EDUCATION
WESTERN ILLINOIS UNIVERSITY
Leslie F. Malpass Library (optional)
The library and its five branches house more than one million cataloged volumes, 3,300 current journal
subscriptions, and 25 foreign and domestic newspapers. In addition, the library provides computer access
to resources worldwide, including 800 other Illinois libraries with more than 22 million volumes. When
necessary, the interlibrary loan program can have materials in students’ hands within a day or two.
Higher Values in Higher Education (optional)
Macomb is a welcoming, small-town community and home to Western Illinois University’s beautiful
residential campus—a place for students to live and experience all that college has to offer. Western’s
campus feels like home—comfortable. And because a well-rounded education is more than just earning
a degree, there is something for everyone to do with more than 250 student organizations and activities,
concerts, plays, movies, intramurals, athletics . . . you name it; it’s here.
You have the option of using a
second photo. If you choose to do
so, please visit the Visual Production
Center to select your photo. Make
sure the two photos selected for the
flat sheet are clearly labeled as to
which one to use on which page.
Western’s GradTrac and Cost programs guarantee that students can achieve their degrees within four
years while paying a fixed rate for tuition, fees, room, and board.
Western Illinois University is an Affirmative Action and Equal Opportunity employer with a strong
commitment to diversity. In that spirit, we are particularly interested in receiving applications from
a broad spectrum of people, including, but not limited to, minorities, women, and individuals with
disabilities. WIU has a non-discrimination policy that includes sex, race, color, sexual orientation, gender
identity and gender expression, religion, age, marital status, national origin, disability, and veteran status.
Campus Visits (optional)
The Admissions Reception Center (Sherman Hall 115) is open most weekdays from 8:00 am to 4:30 pm when the University is in session. Group information
sessions are available at 10:00 am and 1:00 pm, and campus tours are conducted at 11:00 am and 2:00 pm daily. Individual appointments with an admissions
counselor, advisers/faculty, or a financial aid adviser may be arranged during the week. The Admissions Reception Center is open from 9:30 am to 1:00 pm most
Saturdays when the University is in session. A group information session is available at 10:00 am, and a campus tour is conducted at 11:00 am. An individual
appointment with an admissions counselor may be arranged. You may schedule your visit or tour online at admissions.wiu.edu by selecting “Visit Campus.”
You may also schedule a visit, tour, or individual appointment by calling toll free (877) PICKWIU (742-5948) or (309) 298-3157, or by e-mailing admissions@
wiu.edu.
Website Address
Department Name
??????? Hall ?? • Western Illinois University
1 University Circle • Macomb, IL 61455-1390
Printed by authority of the State of Illinois
150 • 12/2009 • 40058
Phone: 309/298-????
AcAdemic excellence • educAtionAl opportunity • personAl Growth • sociAl responsibility

Mailing Labels, Note Cards, and Reply Cards
Mailing labels for nonstandard envelopes (see wiu.edu/DPS for available standard envelopes),
very small quantities of large envelopes, boxes, and other unusually shaped packaging must
also include the University signature and adhere to standards (purple or black) as pictured
below. (Standards prohibit the use of mailing labels in place of preprinted envelopes.)
Contact DPS to order labels that conform to standards.
Note cards should include the University signature. Contact DPS for further information
about options for creating personalized note cards.
Reply cards should also bear the University signature. Contact DPS to order reply cards.
Mailing Labels Note Cards Reply Cards
Department Name
1 University Circle
Macomb, il 61455-1390
To:
Logo Application
DPS will apply the University logo on print pieces in accordance with these guidelines at no cost.
17

Campus, Vehicle, and Outdoor Signage
University signage will incorporate the visual identity as funding permits. This includes
campus and vehicle signage.
18
Banners Vehicles Billboards Campus Signs
Higher
Values
in
Higher
Education
Commercial Use and Licensing
The University asserts ownership of its name and any other trademark or symbol associated
with or referring to the University. Any product bearing identifying marks and logos that
can be interpreted as representing Western Illinois University requires a license. Licensing
Resource Group manages all merchant and manufacturer licensing matters for the University.
For more information on licensing, see the “University Branded Merchandise” section of
these guidelines, visit wiu.edu/trademark, or contact University Marketing at
(309) 298-1861 or via e-mail at licensing@wiu.edu.
Additional Information
If you have questions concerning the guidelines outlined in this manual, please feel free to
contact DPS (see back cover).

WIGWAM HOLLOW ROAD
Document and Publication Services
1 University Circle
Macomb, il 61455-1390
(309) 298-1000
DPS@wiu.edu
wiu.edu/DPS
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