E-commerce - Cape Peninsula University of Technology
E-commerce - Cape Peninsula University of Technology E-commerce - Cape Peninsula University of Technology
Chapter 4: Data analysis and interpretation Page 61 try to second guess what the customers would want that is in stock. As an e retail company the first thing, according to the respondents, is to make sure that the company does not run out of stock. The advantages of e-retail business introduction from one of the respondent's perspective were that they already have the brand and also people understand the brand. The following were also identified by the respondents as the benefits of e-retailing to their company; Promoting our services to a wider audience Increasing company profit margin Providing customers with convenience Accessibility of company to customer Table 4.2: Benefits of e-retailing No. of Responses 100% 100% 43% 43% 29% 71% The disadvantage according to one of the respondents is that the brand has already been created in terms of it being something that they dare not break. In other words in everything they do, they have to consider the fact that the company is in question. They also have to be exceedingly careful in whatever decisions the business takes so that it does not crumble which would result in the 82C site needing to start from scratch again. 4.4 E-CUSTOMER SURVEY RESULTS A total of fifty (50) e-customers responded to the questionnaire administered. These e-customers consisted of 18% (students), 12% (office workers) and 70% (professionals). The following sections present the results of the questionnaires; demographics, use of the Internet as a means of shopping,
Chapter 4: Data analysis and interpretation Page 62 benefits and limitations and recommendation to e-retail businesses. (Refer to Appendix C for the questionnaire analysis). The following sections present the results of the questionnaires: 4.4.1 The demographics of e-customers E-customers were asked to indicate their gender, age, occupation, area of residence, approximate income and the highest qualification they have obtained. The objective of these questions is to group the respondents into various categories. This will be used to identify the factors that influence each respondent's usage of the Intemet and the possibility of becoming an e customer. The table below shows the sections of the demographics used in the questionnaire and the percentage responses. Demographics Category % Response Male Female 46% 54% 18-30 40% 31-45 38% 46-60 18% Student 18% Office worker 12% Professional 70% 54%
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Chapter 4: Data analysis and interpretation Page 62<br />
benefits and limitations and recommendation to e-retail businesses. (Refer to<br />
Appendix C for the questionnaire analysis).<br />
The following sections present the results <strong>of</strong> the questionnaires:<br />
4.4.1 The demographics <strong>of</strong> e-customers<br />
E-customers were asked to indicate their gender, age, occupation, area <strong>of</strong><br />
residence, approximate income and the highest qualification they have<br />
obtained. The objective <strong>of</strong> these questions is to group the respondents into<br />
various categories. This will be used to identify the factors that influence each<br />
respondent's usage <strong>of</strong> the Intemet and the possibility <strong>of</strong> becoming an e<br />
customer.<br />
The table below shows the sections <strong>of</strong> the demographics used in the<br />
questionnaire and the percentage responses.<br />
Demographics Category % Response<br />
Male<br />
Female<br />
46%<br />
54%<br />
18-30 40%<br />
31-45 38%<br />
46-60 18%<br />
Student 18%<br />
Office worker 12%<br />
Pr<strong>of</strong>essional 70%<br />
54%
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