E-commerce - Cape Peninsula University of Technology

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Chapter 4: Data analysis and interpretation Page 55 The main focuses for the research were evident in the response of the e retailers and this includes; improved product and service quality, customer loyalty and increased market share and profitability. Improving customer relations and loyalty through improvement of service quality is seen as great importance to the business. Increase in sales was rated as less important. 40 35 30 25 "''''''''''' 20 15 10 5 o To increase sales To improve customer- Driven by competition To beat competition New concept introduced relations reasons to help reduce overhead """ Figure 4.1: What has led to the move into e-retailing The experience and products and services offered The experience according to one of the respondents has been complex, difficult, painful, challenging and exciting. One of the respondents continues; "It's a very difficult marketing invention. The advantages from our company's perspective are that we already set our own rules and set our own brand. Also people understand the brand. The disadvantage is that the brand has already been created in terms of it being something that we dare not break. So, in whatever we do, we have to consider the fact that our company is in question and we also have to be exceedingly careful in whatever decisions we are taking".
Chapter 4: Data analysis and interpretation Page 56 The table 4.1 lists all the products and services offered bye-retailers interviewed and the right hand column is the proportion of responding companies. .......,,__•••___ ............w, I',H,,'H,"', PropOrtion of lE" responding'cClmpanies I ,/";;, '"",' ",'...,.;, , ""'""";':,, , ,;" .•;", Computer hardware 43% Computer software 14% Books 29% Travel 14% Music, video (CO's, OVO's, audio) 43% Oomestic & kitchen 43% News 14% Tickets 14% Toys/gifts 29% Banking 14% Entertainment 43% Arts & craft 14% All retail related products e.g. what you find in 29% Game stores - South Africa Table 4.1: Products and servIces offered bye-reta,lers The purpose of the above question is to compare the retailer's choice of products and services with the customers' wants and needs. In order for e retailers to maximum benefit from e-retailing, there is a need to identify the needs of their customer and make provision for it. Impact ofe-retailing on existing traditional shop Furthermore, the respondents were asked if they have an existing traditional shop. 43% of the businesses have traditional shops while 57% said that they only operate online. Those e-retailers who have traditional shops were asked
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E-COMMERCE: THE IMPACT OF INTERNET
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iv ABSTRACT Where customers have fr
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vi 2.6 INTERNET TECHNOLOGY AND ITS
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Chapter 1: Introduction CHAPTER 1 I
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Chapter 1: Introduction 1.4 RESEARC
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Page 81 and 82: References REFERENCES Page 74 Alba,
Page 83 and 84: References Page 76 Fisher, M. 2000.
Page 85 and 86: References Page 78 Monczka, R.M. &
Page 87: References Page 80 Sweet, P. 2001.
Page 90: Appendix B Thank you for participat
Page 101: very dlssaUsfIed 0 0% Ihe purchase
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with credit card/debit card/cheque
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Q: BASED ON THE STATISTICS OF PEOPL
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I will go back to delivery. Deliver
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leader. We should try to anticipate
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Q: AT WHAT STAGE WAS E-REllLlNG INC
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checking of the market share. We ar
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INTERVIEW CONDUCTED WITH MR YAHYA P
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A: Like I mentioned earlier. Being
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Yebo Bedronics f Fort777 YETI OnUne
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