E-commerce - Cape Peninsula University of Technology

Chapter 4: Data analysis and interpretation Page 51
• Woolworth Inthebag - Cape Town: Woolworths is one of the major
retailers throughout the world operating with a "single brand"
philosophy and the only store of its kind in South Africa offering
textiles/clothing, food, homeware and financial services under its own
brand name. These services and products are available on their e­
retail shopping site for customers. The e-retail business of Woolworths
is a long term strategic initiatives. According to Mojeed Biobaku,
systems analysis, Woolworths state that the operation have limited
profit potential, however, the company is committed to the delivery of
improve products and services to its customers. The level of
commitment to customers' satisfaction is important in maintaining
customer loyalty. As customer will always patronise products and
services that most satisfy their needs.
• Pick 'n' Pay Home Shopping - Cape Town: The Pick 'n' Pay Group is
one of South Africa's retailers of food, clothing and general
merchandise.
Pick 'n' Pay Home Shopping offer customers the opportunity to shop
for groceries over the Internet. Pick 'n Pay Home Shopping has
expanded its offering to include general merchandise, videos, DVDs,
music, toys and games, an online liquor store and party platters
(Gauteng and Pretoria only). Customers can buy almost everything
that they would expect to find in your local Pick 'n' Pay Supermarket,
online, at the same prices. This according to Elred Lawrence is one of
Pick'n' Pay's business strategy in improving their customers shopping
experience and it is seen as a necessity in maintaining customer
loyalty.