E-commerce - Cape Peninsula University of Technology

STATEMENT OF OWN WORK
ACKNOWLEDGEMENTS
ABSTRACT
CHAPTER 1: INTRODUCTION
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TABLE OF CONTENTS
1.1 BACKGROUND TO RESEARCH PROBLEM
1.2 SIGNIFICANCE OF THE RESEARCH
1.3 STATEMENT OF RESEARCH PROBLEM
1.4 RESEARCH QUESTIONS
1.5 AIMS AND OBJECTIVES OF RESEARCH
1.6 DELINEATION OF STUDY
1.7 OVERVIEW OF CHAPTERS
CHAPTER 2: LITERATURE REVIEW
2.1
2.2
2.3
2.3.1
2.3.2
2.4
2.4.1
2.5
2.5.1
2.5.2
2.5.3
INTRODUCTION
E-RETAILlNG AND CUSTOMER LOYALTV
THE EMERGENCE OF E-COMMERCE
E-commerce technologies
Internet technology and service quality
INTERNET TECHNOLOGY USE IN E-RETAIL ACTIVITIES IN
DEVELOPED AND DEVELOPING COUNTRIES
Internet technology use for retail activities in South Africa
E-RETAILlNG AND BUSINESS STRATEGY
E-retail opportunities
E-retail challenges to retailers
E-retail challenges to e-customers
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