E-commerce - Cape Peninsula University of Technology

Chapter 2: Literature review
• Learning about new trends
• Physical activity
• Mental activity
• Sensory stimulation
• Social experiences outside the home
• Communication with e-customers with similar interest
• Peer group attractions
• Status and authority
• Pleasure of bargaining
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These motives according to Kleijnen et al (2001) are likely to result in
browsing that does not necessarily lead to purchasing. E-retailers who knows
their customers and identifies these motives could use it as an advantage
over their competitors.
2.7 TECHNOLOGICAL BARRIERS FACING E-RETAIL BUSINESS
Internet and World Wide Web technologies provide the infrastructure for the e­
commerce revolution now taking place. As a result of these technologies.
even the smallest business can afford to market its products and services to
hundreds of millions of potential customers. However, these technologies
also pose threats to the very e-commerce which they enable (Rose et al.•
1999).
For managers to strategize and implement e-commerce effectively in their
businesses, these impediments need to be recognised and understood. Six
categories of technological impediments have been identified by (McCrohan.
2003). Those which appear to pose the greatest threats to the development
of e-retailing are;
• Download delays
• Limitations in the interface