E-commerce - Cape Peninsula University of Technology
E-commerce - Cape Peninsula University of Technology E-commerce - Cape Peninsula University of Technology
checking of the market share. We are all in the industry going for the same customers so checking that will help the market share not to drop. We have a department that studies what is happening (Business development department) out there and keep the company up to date. They can come up with new product or initiative for the company. With that, Woolworths is able to maintain their lead in the market without being off the track with new strategies that could be tested and implemented. This also helps on how to improving our services and also in launching new products. If you listen to your customer complains and ideas you will be able to understand their needs and try to satisfy those needs. The most important for us is availability ofproducts. And also try to make it value for money and not just availability, we have to align it somehow. For example if a customer wants an item or food and its out of stock, that does not portray a good image of the company because we not abiding to our stated vision which like I mentioned is satisfying customer needs and make the customer happy and also get more customer. This will also push our customers away. Q: HOW DOES YOUR DELIVERY POLICY WORK? A: Woolworths has a policy that says that whatever you buy and your location, there is delivery fee to it. As soon as customer logs on, one of the profiles the customer has to fill in is the location. The turn around time is 24 hours. Q: WHAT CHALLENGES DO YOU THINK FACE E-RETAlLERS TODAY? A: From my view, I think is the technology itself because systems change very quickly. System management, viruses attack, all the technical issues which handicap the business because they cannot do anything about it. Technical issue is the main issue; uptime cannot be guaranteeD, low download/view of the webpage, onlineloffline connectivity. Again for example with order, a customer wants a red shirt, yes you have the stock but when the customer clicks he/she doesn't get anything because somehow the catalogue is not updated yet, things like that. Also the security to some extent and the competence of the user itself, which is not Woolthworths problem but it's all technical problems. Also making the interface userfriendly and easy navigability Q: CAN YOU GIVE ME AN INDICATION OF HOW MUCH THE INTERNET SALES HAS CONTIRUBUTED TO THE COMPANY? A: I do not have the statistics at hand but I can get it for you some other time. Q: WHAT HAPPENED TO INTHEBAG? A: There was a whole of repositioning of the business a couple of 4years ago. WooItru was part of the business and when they pulled out and bringing in Inthebag. Woolworths had to re-engineer and they had to go through
downsizing some departments and sections as the logical thing to do. To incorporate sections of the company into departments. because Woolworths cannot manage two different companies at the time. It wasn't Woolworths decision then. In tenns of running a separate company wasn't working for the company but I see it going back to Inthebag There will be new things happening in the company soon because Woolworths wants to establish more in Africa and become number one in Africa especially food. In next two years it will grow more.
- Page 77 and 78: Chapter 5: Recommendations and conc
- Page 79 and 80: Chapter 5: Recommendations and conc
- Page 81 and 82: References REFERENCES Page 74 Alba,
- Page 83 and 84: References Page 76 Fisher, M. 2000.
- Page 85 and 86: References Page 78 Monczka, R.M. &
- Page 87: References Page 80 Sweet, P. 2001.
- Page 90: Appendix B Thank you for participat
- Page 101: very dlssaUsfIed 0 0% Ihe purchase
- Page 118 and 119: with credit card/debit card/cheque
- Page 120 and 121: Q: BASED ON THE STATISTICS OF PEOPL
- Page 122 and 123: I will go back to delivery. Deliver
- Page 124 and 125: leader. We should try to anticipate
- Page 126 and 127: Q: AT WHAT STAGE WAS E-REllLlNG INC
- Page 130 and 131: INTERVIEW CONDUCTED WITH MR YAHYA P
- Page 132: A: Like I mentioned earlier. Being
- Page 148: Yebo Bedronics f Fort777 YETI OnUne
downsizing some departments and sections as the logical thing to do. To<br />
incorporate sections <strong>of</strong> the company into departments. because Woolworths<br />
cannot manage two different companies at the time. It wasn't Woolworths<br />
decision then. In tenns <strong>of</strong> running a separate company wasn't working for the<br />
company but I see it going back to Inthebag<br />
There will be new things happening in the company soon because<br />
Woolworths wants to establish more in Africa and become number one in<br />
Africa especially food. In next two years it will grow more.
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