E-commerce - Cape Peninsula University of Technology

Chapter 1: Introduction Page 4
shopping experience has resulted in improved customer loyalty level. Other
aspect of e-commerce such as business and human resource strategy is
therefore not covered.
1.7 OVERVIEW OF CHAPTERS
In Chapter 2, discusses e-retailing and customer loyalty based on the
literature. The emergence of e-commerce is also discussed.
Chapter 2 also looks at e-commerce technologies as well as Internet
technology and service quality. Internet technology use for e-retail activities
in developed and in developing countries is discussed. Chapter 2 also
discusses e-retail business strategy, Internet technology and its impact on e­
customer behaviour. Technological barriers facing e-retail business and e­
retail benefits to e-customers are discussed.
Chapter 3 explains the research design and methodology used as well as the
description of the principle research design. .
Chapter 4 presents the analysis and interpretation of data collected. The
results of the interview conducted with role players in e-retail business as well
as the questionnaire results of e-consumers are illustrated with graphs and
tables. Areas for further research were also stated.
Chapter 5 is based
chapter discusses
development.
on interpretations made and conclusions. Lastly, this
recommendations in terms of e-retail business