E-commerce - Cape Peninsula University of Technology
E-commerce - Cape Peninsula University of Technology E-commerce - Cape Peninsula University of Technology
Chapter 1: Introduction 1.4 RESEARCH QUESTIONS Page 3 This research explored business opportunities of Internet technology and how this has impacted on retailing. With growing competition and increased level of customer demand for quality products and services, the Internet and Internet related activities has become an important field of study for both researchers and practitioners. A study of e-commerce literature is conducted and used to develop framework that describes customer loyalty as an important element of successful e-retailing. The following research questions are put forward for the research: • Does e-retailing improve customers' shopping experience? • Can e-retailers easily overcome the challenges of e-retailing? • What are the effects of business strategies on e-retailing? 1.5 AIMS AND OBJECTIVES OF THE RESEARCH The objectives of this research are: • To examine the use of Internet technology in ensuring convenient e retail shopping experience. • To identify the strategic challenges of e-retailing. • To analyse these challenges for improved e-retail service delivery. 1.6 DELINEATION OF STUDY The study of the use of Internet technology in e-retailing has attracted much attention from academic and practitioners from various backgrounds, however, little attention has been given to its impact on the loyalty of e consumers. This research addresses retail activities aided by Internet technology (e-retailing) to understand how the changes in convenient
Chapter 1: Introduction Page 4 shopping experience has resulted in improved customer loyalty level. Other aspect of e-commerce such as business and human resource strategy is therefore not covered. 1.7 OVERVIEW OF CHAPTERS In Chapter 2, discusses e-retailing and customer loyalty based on the literature. The emergence of e-commerce is also discussed. Chapter 2 also looks at e-commerce technologies as well as Internet technology and service quality. Internet technology use for e-retail activities in developed and in developing countries is discussed. Chapter 2 also discusses e-retail business strategy, Internet technology and its impact on e customer behaviour. Technological barriers facing e-retail business and e retail benefits to e-customers are discussed. Chapter 3 explains the research design and methodology used as well as the description of the principle research design. . Chapter 4 presents the analysis and interpretation of data collected. The results of the interview conducted with role players in e-retail business as well as the questionnaire results of e-consumers are illustrated with graphs and tables. Areas for further research were also stated. Chapter 5 is based chapter discusses development. on interpretations made and conclusions. Lastly, this recommendations in terms of e-retail business
- Page 1: E-COMMERCE: THE IMPACT OF INTERNET
- Page 4 and 5: iv ABSTRACT Where customers have fr
- Page 6 and 7: vi 2.6 INTERNET TECHNOLOGY AND ITS
- Page 8 and 9: Chapter 1: Introduction CHAPTER 1 I
- Page 12 and 13: Chapter 2: Literature review 2.1 IN
- Page 14: Chapter 2: Literature review Page 7
- Page 19 and 20: Chapter 2: Literature review Page 1
- Page 22 and 23: Chapter 2: Literature review Page 1
- Page 24 and 25: Chapter 2: Literature review Page 1
- Page 26 and 27: Chapter 2: Literature review Page 1
- Page 29 and 30: Chapter 2: Literature review Page 2
- Page 31 and 32: Chapter 2: Literature review 2.5 E-
- Page 34 and 35: Chapter 2: Literature review Page 2
- Page 36 and 37: Chapter 2: Uterature review Page 29
- Page 39 and 40: Chapter 2: LITerature review Page 3
- Page 43 and 44: Chapter 2: Literature review Page 3
- Page 45 and 46: Chapter 2: Literature review • Se
- Page 47 and 48: Chapter 2: Lnerature review Page 40
- Page 49 and 50: Chapter 2: Uterature review Page 42
- Page 51 and 52: Chapter 2: Literature review Page 4
- Page 53 and 54: Chapter 3: Research design and meth
- Page 55 and 56: Chapter 3: Research design and meth
- Page 57 and 58: Chapter 4: Data analysis and interp
- Page 59 and 60: Chapter 4: Data analysis and interp
Chapter 1: Introduction<br />
1.4 RESEARCH QUESTIONS<br />
Page 3<br />
This research explored business opportunities <strong>of</strong> Internet technology and how<br />
this has impacted on retailing. With growing competition and increased level<br />
<strong>of</strong> customer demand for quality products and services, the Internet and<br />
Internet related activities has become an important field <strong>of</strong> study for both<br />
researchers and practitioners. A study <strong>of</strong> e-<strong>commerce</strong> literature is conducted<br />
and used to develop framework that describes customer loyalty as an<br />
important element <strong>of</strong> successful e-retailing. The following research questions<br />
are put forward for the research:<br />
• Does e-retailing improve customers' shopping experience?<br />
• Can e-retailers easily overcome the challenges <strong>of</strong> e-retailing?<br />
• What are the effects <strong>of</strong> business strategies on e-retailing?<br />
1.5 AIMS AND OBJECTIVES OF THE RESEARCH<br />
The objectives <strong>of</strong> this research are:<br />
• To examine the use <strong>of</strong> Internet technology in ensuring convenient e<br />
retail shopping experience.<br />
• To identify the strategic challenges <strong>of</strong> e-retailing.<br />
• To analyse these challenges for improved e-retail service delivery.<br />
1.6 DELINEATION OF STUDY<br />
The study <strong>of</strong> the use <strong>of</strong> Internet technology in e-retailing has attracted much<br />
attention from academic and practitioners from various backgrounds,<br />
however, little attention has been given to its impact on the loyalty <strong>of</strong> e<br />
consumers. This research addresses retail activities aided by Internet<br />
technology (e-retailing) to understand how the changes in convenient
Change language