BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
- Respectful atmosphere; - Shared responsibility for team success; - Appropriate balance of member participation for the task at hand; - Acknowledgment and processing of conflict; - Clear specifications regarding authority and accountability; - Clear and known decision-making procedures; - Regular and routine communication and information sharing; - Enabling environment, including access to needed resources; - Mechanism to evaluate outcomes and adjust accordingly. All these elements are determine by an open and effective communication When health care professionals are not communicating effectively, patient safety is at risk for several reasons: lack of critical information, misinterpretation of information, unclear orders over the telephone, and overlooked changes in status. Lack of communication creates situations where medical errors can occur. These errors have the potential to cause severe injury or unexpected patient death. Medical errors, especially those caused by a failure to communicate, are a pervasive problem in today’s health care organizations. Effective communications make effective the work of teams; enhance trust, respect, and collaboration, reduce the risk of medical errors, increase the parent as well as health professionals satisfaction. The importance of communication in public health Public health is the approach to medicine that is concerned with the health of the community as a whole. Public health is community health. It has been said that: "Health care is vital to all of us some of the time, but public health is vital to all of us all of the time." The three core public health functions are: 1. The assessment and monitoring of the health of communities and populations at risk to identify health problems and priorities; 2. The formulation of public policies designed to solve identified local and national health problems and priorities; 3. To assure that all populations have access to appropriate and cost-effective care, including health promotion and disease prevention services, and evaluation of the effectiveness of that care. 85
The efficiency in accomplishment of these tasks is directly related to efficient communication, but there are some public health arias where good communication is of special importance. First one is communication for health education directed to learning experiences and the voluntary actions people can take, individually or collectively, for their own health, the health of others, or the common good of the community. Health education is a systematically planned activity, and can thus be distinguished from incidental learning experiences. Further, this construction of health education draws attention to voluntary behavioral actions taken by an individual, group, or community with the full understanding and acceptance of the purposes of the action—either to achieve an intended health effect or to build capacity for health. The second aria is communication for health behavior change. Nowadays there are a lot of people that practice behavior with high health risk, like smoking, drug abuse, alcohol consuming etc. the individuals with such types of behavior will be more likely to change their health-related behavior if they recognize a health risk or condition as important, if they view themselves as susceptible to the risk or condition and if they regard the benefits of change as outweighing barriers to making change. Communication strategies play a key role in influencing these perceptions. The third aria is communication in condition of health emergency. Health emergencies include: significant communicable disease outbreaks, e.g. an influenza pandemic; chemical, biological or radiological incidents either criminal or accidental; mass casualty incidents, e.g. an earthquake or transport accident; any emergency where there are a significant number of people needing medical treatment which requires a coordinated national approach. In all this conditions the risk for community, damages, and panic will be low down as a result of good (well planed) communication. ► Exercises and Discussions: 1.What is communication? 2.How is communication? Give some attributes of communication. 3.What are the elements of communication as a process? 4.Describe the functions of communication. 5.Identify your own reasons for communication. 6.What is health communication? 7.What are the benefits of efficient communication in physician and patient, and in medical team? 86
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- Respectful atmosphere;<br />
- Shared responsibility for team success;<br />
- Appropriate balance of member participation for the task at<br />
hand;<br />
- Acknowledgment and processing of conflict;<br />
- Clear specifications regarding authority and accountability;<br />
- Clear and known <strong>de</strong>cision-making procedures;<br />
- Regular and routine communication and information sharing;<br />
- Enabling environment, including access to nee<strong>de</strong>d resources;<br />
- Mechanism to evaluate outcomes and adjust accordingly.<br />
All these elements are <strong>de</strong>termine by an open and effective<br />
communication<br />
When health care professionals are not communicating effectively,<br />
patient safety is at risk for several reasons: lack of critical information,<br />
misinterpretation of information, unclear or<strong>de</strong>rs over the telephone, and<br />
overlooked changes in status.<br />
Lack of communication creates situations where medical errors<br />
can occur. These errors have the potential to cause severe injury or<br />
unexpected patient <strong>de</strong>ath. Medical errors, especially those caused by a<br />
failure to communicate, are a pervasive problem in today’s health care<br />
organizations.<br />
Effective communications make effective the work of teams;<br />
enhance trust, respect, and collaboration, reduce the risk of medical errors,<br />
increase the parent as well as health professionals satisfaction.<br />
The importance of communication in public health<br />
Public health is the approach to medicine that is concerned with<br />
the health of the community as a whole. Public health is community<br />
health. It has been said that: "Health care is vital to all of us some of the<br />
time, but public health is vital to all of us all of the time."<br />
The three core public health functions are:<br />
1. The assessment and monitoring of the health of communities<br />
and populations at risk to i<strong>de</strong>ntify health problems and priorities;<br />
2. The formulation of public policies <strong>de</strong>signed to solve<br />
i<strong>de</strong>ntified local and national health problems and priorities;<br />
3. To assure that all populations have access to appropriate and<br />
cost-effective care, including health promotion and disease prevention<br />
services, and evaluation of the effectiveness of that care.<br />
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