BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
4.1. What is Communication? 73 Chapter 4 Communication: Definitions and Functions Without knowing the force of words it is impossible to know men. Confucius Communication has existed since the beginning of human beings, but it was not until the 20th century that people began to study the process. When World War I ended, the interest in studying communication intensified as communication technologies developed and the socialscience study was fully recognized as a legitimate discipline. During the last decade, the outpouring of scientific research on human communication has increased at a staggering rate. This burst of research activity is due to the ever-widening usage of the term "communication" and to a declaration of vested interest in communication research by numerous scientific disciplines. One review of developments in the field lists more than twenty academic disciplines which currently provide content and method for research on some phase of human interaction. This increase in communication research or studies reveals that communication is central to the human experience and life. The interest of many discipline in communication studies also reveal that communication is not so univocal or obvious subject. What is communication? The word communication derived from Latin communis – common and communication - to give and make something common. Beginning from these original meaning of Latin words different modalities of defining or explaining communication were elaborated. Each of modality emphasizes one aspect of communication as phenomenon. Thus, communication can be defined as speech, understanding, social process, reduction of uncertainties, transmission, commonality, behavior modifying response, power etc. Communication as speech: “Communication is the verbal interchange of thought or idea” (Hoben, 1954).
Communication as understanding: “Communication is the process by which we understand others and in turn endeavor to be understood by them. It is dynamic, constantly changing and shifting in response to the total situation” (Anderson, 1959). Communication as social process: “Interaction, even on the biological level, is a kind of communication; otherwise common acts could not occur” (Mead, reprinted 1963). Communication as reduction of uncertainties: “Communication arises out of the need to reduce uncertainty, to act effectively, to defend or strengthen the ego” (Barnlund, 1964). Communication as transfer, transmission: “The connecting thread appears to be the idea of something’s being transferred from one thing, or person, to another. We use the word ‘communication’ sometimes to refer to what is so transferred, sometimes to the means, by which it is transferred, sometimes to the whole process. In many cases, what is transferred in this way continues to be shared; if I convey information to another person, it does not leave my own possession through coming into his. Accordingly, the word ‘communication’ acquires also the sense of participation. It is, in this sense, for example, that religious worshipers are said to communicate” (Ayer, 1955). Communication as commonality: “It (communication) is a process that makes common to two or several what was the monopoly of one or some” (Gode, 1959). Communication as Discriminative Response/Behavior Modifying Response: “Communication is the discriminatory response of an organism to a stimulus” (Stevens, 1950). Communication as intention: “In the main, communication has as its central interest those behavioral situations in which a source transmits a message to a receiver(s) with conscious intent to affect the latter’s behaviors” (Miller, 1966). Communication as power: “Communication is the mechanism by which power is exerted” (Schacter, 1951). Communication as a process:” Communication can be define as a process of conveying information from a sender to a receiver with the use of a medium in which the communicated information is understood the same way by both sender and receiver” (Shannon, 1963). 74
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4.1. What is Communication?<br />
73<br />
Chapter 4<br />
Communication: Definitions and Functions<br />
Without knowing the force of words<br />
it is impossible to know men.<br />
Confucius<br />
Communication has existed since the beginning of human beings,<br />
but it was not until the 20th century that people began to study the process.<br />
When World War I en<strong>de</strong>d, the interest in studying communication<br />
intensified as communication technologies <strong>de</strong>veloped and the socialscience<br />
study was fully recognized as a legitimate discipline. During the<br />
last <strong>de</strong>ca<strong>de</strong>, the outpouring of scientific research on human communication<br />
has increased at a staggering rate. This burst of research activity is due to<br />
the ever-wi<strong>de</strong>ning usage of the term "communication" and to a <strong>de</strong>claration<br />
of vested interest in communication research by numerous scientific<br />
disciplines. One review of <strong>de</strong>velopments in the field lists more than twenty<br />
aca<strong>de</strong>mic disciplines which currently provi<strong>de</strong> content and method for<br />
research on some phase of human interaction. This increase in<br />
communication research or studies reveals that communication is central<br />
to the human experience and life. The interest of many discipline in<br />
communication studies also reveal that communication is not so univocal<br />
or obvious subject.<br />
What is communication? The word communication <strong>de</strong>rived from<br />
Latin communis – common and communication - to give and make<br />
something common. Beginning from these original meaning of Latin<br />
words different modalities of <strong>de</strong>fining or explaining communication were<br />
elaborated. Each of modality emphasizes one aspect of communication as<br />
phenomenon. Thus, communication can be <strong>de</strong>fined as speech,<br />
un<strong>de</strong>rstanding, social process, reduction of uncertainties, transmission,<br />
commonality, behavior modifying response, power etc.<br />
Communication as speech: “Communication is the verbal<br />
interchange of thought or i<strong>de</strong>a” (Hoben, 1954).