BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie
abuse prevention. Informed decision-making interventions are indicated in situations when persuasion would be inappropriate, when an individual's values must be taken into consideration to determine the optimal behavior (e.g., prevention of sexual assault), and when society has been unable to reach consensus about the optimal recommended behavior (e.g., prevention of teen pregnancy). But indifferently of forms of communication interventions, they do share some underlying principles of effectiveness: The first and most important step in communication planning is to gain as much insight as possible into the target audience. This is done primarily by conducting original audience research (e.g., focus groups, surveys), assessing the results of previous communication efforts, and drawing from theories of communication and behavior change. The strategies and tactics of a communication intervention will differ depending on the stated objective (e.g., informed decision-making, persuasion, policy change). A clear statement of objectives focuses and enhances all other elements of the communication planning process. A critical step in communication planning is to determine what information has the greatest value in helping to achieve the stated objective of the campaign. The ideal (albeit rare) scenario is when a single powerful idea is sufficient to motivate and enable members of the target audience to embrace the campaign's objective. After the information with the greatest value has been identified, communication planners must determine how to convey that information simply and clearly, often, and by many trusted sources. Message repetition is an important element of program success. Audiences tend to process information incrementally over time. When the message is stated simply and clearly, when it is repeated often enough, and when it is stated by many trusted sources, audience members are more likely to learn and embrace the message. ► Exercises and Discussions: 1. What is health and illness? 2. What are the factors which determine appearance of illness? Share your oven experience. 3. What is lifestyle? Describe the elements of unhealthy life style. 4. What are the effects of alcohol consuming, of the drug abuse, smoking, sedentary life, unhealthy nutrition? Analyze each of them. 157
5. Sketch a list of healthy lifestyle rules. 6. How do you think what are the effects of unhealthy lifestyle on family and society? 7. How can be communication used to change the health related behavior? Give exemples. ► Recommended Essays 1. Distress as a factor influencing appearance of illness. 2. Environmental illnesses 3. Occupation and illness. 4. Grieving and depression ► Literature: 1. Blaxter Mildred. Health and lifestyles. Routledge, 1990 . 2. Communication for health http://www.answers.com/topic/healthpromotion 3. Bury Michael. Health and illness. Polity, 2005. 4. Bury Michael. Health and illness in a changing society. Routledge, 1997. 5. Nettleton Sarah. The sociology of health and illness. Polity, 2006. 6. Kafle KK et al. Training intervention to improve the use of medicines in the communitz through school teachers and women]s groups. Pharmaceutical Horiyon of Nepal. INRUD Newa, 2001, Oct; 11 (1):5 http://www.inrud.org/news_pdf/vol11no1_nopics.pdf 7. Sally A. Shumaker, Ockene Judith K., Riekert Kristin A.. The handbook of health behavior change. Springer Publishing Company, 2009. 8. Selection and rational use of medicine. World Health Organization, Geneva, 2006, http//www.who.int/medicines/areas/rational_use/en/index.html 9. The Role of Education in the Rational Use of Medicine. World Health Organization, Regional Office for South-East Asia, Technical Publication Series no.45, April, 2007. 158
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5. Sketch a list of healthy lifestyle rules.<br />
6. How do you think what are the effects of unhealthy lifestyle on<br />
family and society?<br />
7. How can be communication used to change the health related<br />
behavior? Give exemples.<br />
► Recommen<strong>de</strong>d Essays<br />
1. Distress as a factor influencing appearance of illness.<br />
2. Environmental illnesses<br />
3. Occupation and illness.<br />
4. Grieving and <strong>de</strong>pression<br />
► Literature:<br />
1. Blaxter Mildred. Health and lifestyles. Routledge, 1990 .<br />
2. Communication for health http://www.answers.com/topic/healthpromotion<br />
3. Bury Michael. Health and illness. Polity, 2005.<br />
4. Bury Michael. Health and illness in a changing society. Routledge,<br />
1997.<br />
5. Nettleton Sarah. The sociology of health and illness. Polity, 2006.<br />
6. Kafle KK et al. Training intervention to improve the use of<br />
medicines in the communitz through school teachers and women]s<br />
groups. Pharmaceutical Horiyon of Nepal. INRUD Newa, 2001,<br />
Oct; 11 (1):5<br />
http://www.inrud.org/news_pdf/vol11no1_nopics.pdf<br />
7. Sally A. Shumaker, Ockene Judith K., Riekert Kristin A.. The<br />
handbook of health behavior change. Springer Publishing<br />
Company, 2009.<br />
8. Selection and rational use of medicine. World Health<br />
Organization, Geneva, 2006,<br />
http//www.who.int/medicines/areas/rational_use/en/in<strong>de</strong>x.html<br />
9. The Role of Education in the Rational Use of Medicine. World<br />
Health Organization, Regional Office for South-East Asia,<br />
Technical Publication Series no.45, April, 2007.<br />
158
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