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192<br />

WHO IS JOHN GALT? 1957–1968<br />

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into new cities, he took out newspaper advertisements describing<br />

Objectivism as the philosophy of Ayn Rand. In 1962 he and Barbara<br />

published a hagiographic biography, Who Is Ayn Rand?, which included<br />

an essay by Nathan on the fundamentals of her philosophy. Slowly public<br />

perception of Rand began to shift, establishing her as a philosopher,<br />

not just a novelist. The NBI ads and lectures made Objectivism into a<br />

movement, a larger trend with Rand at the forefront.<br />

Rand’s fi rst published work of nonfi ction, For the New Intellectual, set<br />

forth the creed her young fans would follow in the coming decade. Most<br />

of the book consisted of excerpts from Rand’s already published fi ction,<br />

except for the title essay, which called for a cadre of “New Intellectuals”<br />

who would work together with business to celebrate the achievements of<br />

industrialism and capitalism. In the essay Rand identifi ed three categories<br />

of men who had clashed throughout history: Atillas (despotic rulers),<br />

Witch Doctors (priests and intellectuals), and Producers (spiritual<br />

forerunners of American businessmen). The fi rst two terms, she noted,<br />

had been coined by Nathaniel Branden, whom she formally thanked for<br />

his “eloquent designation.” 7 She traced their confl icts through Western<br />

history until the Industrial Revolution, when two new social types were<br />

born: the modern businessman and the modern intellectual. According<br />

to Rand, the two were supposed to work in tandem to manage, direct,<br />

and explain the changes stemming from the Industrial Revolution. But<br />

intellectuals had committed “treason” in the face of this grave responsibility,<br />

choosing instead to hold down Producers by promoting altruism<br />

as an ethical imperative.<br />

Rand’s essay mixed history, philosophy, and polemic into a bewitching<br />

brew. While her typologies bore a clear resemblance to traditional<br />

divisions between proletariat, capitalist, and revolutionary vanguard,<br />

she centered these differences in mental outlook, not economic position.<br />

Producers were different from Witch Doctors and Atillas because<br />

they were independent and rational rather than mystical. Even though<br />

she avoided the language of economic determinism, Rand saw history as<br />

a kind of spiritualized class struggle. She took readers on a rapid tour of<br />

Western intellectual history, quickly summarizing and critiquing several<br />

major schools of philosophy.<br />

Rand then paused to clarify her most misunderstood and controversial<br />

idea, her attack upon altruism, or “moral cannibalism,” as she liked<br />

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