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More oxford books @ www.OxfordeBook.com<br />

INDIVIDUALISTS OF THE WORLD, UNITE! 53<br />

It was at this juncture that Rand became smitten with Wendell<br />

Willkie. The last of the dark horse presidential candidates in<br />

American politics, Willkie swept to the 1940 Republican presidential<br />

nomination on a feverish surge of support at the Party’s National<br />

Convention. 37 He had fi rst come into the public eye as the chairman<br />

of Commonwealth and Southern (C&S), a utility company fi ghting<br />

Roosevelt’s proposed Tennessee Valley Authority. The TVA was<br />

intended to bring electricity to the blighted towns of Tennessee,<br />

northern Alabama, and Mississippi, a region bypassed by the forces<br />

of modernization. Roosevelt’s solution was the creation of publicly<br />

owned utilities that would provide affordable electricity for the conveniences<br />

of modern life, such as refrigerators and radios, to customers<br />

otherwise overlooked by private industry. As part of the plan the utility<br />

companies would have to sell their holdings to TVA-backed public<br />

utilities. It was the kind of government assault on private industry that<br />

made Rand’s blood boil.<br />

As chairman and former general counsel for C&S, one of the major<br />

companies targeted by Roosevelt’s reform, Willkie had fought the government’s<br />

plan. His efforts were ultimately unsuccessful, and when the<br />

courts upheld Roosevelt’s legislation TVA proceeded to purchase private<br />

holdings and lower electricity costs for homeowners. Willkie himself<br />

helped negotiate some of the agreements. In the meantime, though, he<br />

had made a name for himself as a Roosevelt foe. He had certainly caught<br />

Rand’s attention, for she thought he had delivered an honest and effective<br />

defense of the utility company’s rights. Willkie also claimed to be<br />

representing a constituency larger than his company. During congressional<br />

hearings on the TVA a fl ood of telegrams expressed support for<br />

the company’s suit. 38<br />

Now, in the summer of 1940, Willkie claimed to be arousing similar<br />

support in his last-minute bid for the Republican presidential nomination.<br />

His claim to a groundswell of genuine popular enthusiasm was<br />

questionable; as Alice Roosevelt Longsworth quipped, Willkie’s support<br />

came “from the grass roots of a thousand country clubs.” 39 Allegations<br />

of fraud dogged both his nomination and his earlier work for the utility<br />

companies. The telegrams touted as spontaneous manifestations of his<br />

popularity turned out to be part of a carefully orchestrated corporate<br />

campaign.<br />

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