welcome to the book! - my education - login - Dermalogica
welcome to the book! - my education - login - Dermalogica welcome to the book! - my education - login - Dermalogica
usiness section | building a successful business with dermalogica! 8 Don’t waste your top shelf Use your top shelf to spotlight Dermalogica’s latest product launch, promotion or heroes. Then merchandise the product below on a shelf that sits at eye level and is placed in its respective category. Highlight displays on risers and cubes. Categorize your products Keep a distinct space between your Dermalogica Cleansers, Moisturizers, Boosters, etc. (at least the width of a product carton). The separation between products not only provides a place for the eye to land, but also keeps product organized. The Shelf Talker System creates impact on shelf and is easy to navigate. Testers are placed in front of products, aligned to the left, for easy try and buy. Keep Dermalogica products 3-deep on shelves, as this is a nice compromise between looking overstocked and under stocked. Refer to the schematics for assistance when organizing product on your shelves. dermalogica
display Impulse buys Dermalogica has an unlimited supply of travel-size products, skin kits and regimen kits that can be accommodated in a merchandising unit that fits conveniently at your register or check-out. Or, keep your checkout merchandised with the latest Dermalogica products or promotions, always keeping it neat and clean. cash wrap Create impact with displays Use display sheets, collateral and risers to create impact on shelf. Add dimension by utilizing versatile risers creating a pyramid shape and always display products in odd numbers, i.e., threes, fives or sevens. hot spot display glorifier the book business section | building a successful business with dermalogica! 9
- Page 1 and 2: welcome to the book! What is The Bo
- Page 3 and 4: table of contents Business Section
- Page 5 and 6: table of contents 172 Shave 173 Cle
- Page 7: look here! look here! look here! re
- Page 11 and 12: cleansers Thorough cleansing is the
- Page 13 and 14: skin condition Skin with excess oil
- Page 15 and 16: skin condition Dry or prematurely-a
- Page 17 and 18: toners Toning is an essential, yet
- Page 19 and 20: exfoliants From breakout-prone and
- Page 21 and 22: skin condition All skin conditions,
- Page 23 and 24: skin condition All skin conditions,
- Page 25 and 26: moisturizers Moisturizers are vital
- Page 27 and 28: skin condition Dry, dehydrated or p
- Page 29 and 30: skin condition All skin conditions.
- Page 31 and 32: masques Enhance the daily skin care
- Page 33 and 34: skin condition Skin with excess oil
- Page 35 and 36: concentrated boosters Concentrated
- Page 37 and 38: skin condition Sensitive and sensit
- Page 39 and 40: skin condition All skin conditions,
- Page 41 and 42: skin condition Sensitive and enviro
- Page 43 and 44: skin condition All skin conditions.
- Page 45 and 46: skin condition Dry or prematurely-a
- Page 47 and 48: skin condition All skin conditions.
- Page 49 and 50: skin condition All skin conditions.
- Page 51 and 52: skin condition All skin conditions,
- Page 53 and 54: notes the book dermalogica | retail
- Page 55 and 56: professional exfoliation The human
- Page 57 and 58: the dermalogica exfoliation level s
display<br />
Impulse buys<br />
<strong>Dermalogica</strong> has an unlimited<br />
supply of travel-size products, skin<br />
kits and regimen kits that can be<br />
accommodated in a merchandising unit<br />
that fits conveniently at your register<br />
or check-out. Or, keep your checkout<br />
merchandised with <strong>the</strong> latest<br />
<strong>Dermalogica</strong> products or promotions,<br />
always keeping it neat and clean.<br />
cash wrap<br />
Create impact with displays<br />
Use display sheets, collateral and risers<br />
<strong>to</strong> create impact on shelf. Add dimension<br />
by utilizing versatile risers creating a<br />
pyramid shape and always display<br />
products in odd numbers, i.e., threes,<br />
fives or sevens.<br />
hot spot<br />
display<br />
glorifier<br />
<strong>the</strong> <strong>book</strong><br />
business section | building a successful business with dermalogica! 9
Change language