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usiness section | building a successful business with dermalogica! 8 Don’t waste your top shelf Use your top shelf to spotlight Dermalogica’s latest product launch, promotion or heroes. Then merchandise the product below on a shelf that sits at eye level and is placed in its respective category. Highlight displays on risers and cubes. Categorize your products Keep a distinct space between your Dermalogica Cleansers, Moisturizers, Boosters, etc. (at least the width of a product carton). The separation between products not only provides a place for the eye to land, but also keeps product organized. The Shelf Talker System creates impact on shelf and is easy to navigate. Testers are placed in front of products, aligned to the left, for easy try and buy. Keep Dermalogica products 3-deep on shelves, as this is a nice compromise between looking overstocked and under stocked. Refer to the schematics for assistance when organizing product on your shelves. dermalogica
display Impulse buys Dermalogica has an unlimited supply of travel-size products, skin kits and regimen kits that can be accommodated in a merchandising unit that fits conveniently at your register or check-out. Or, keep your checkout merchandised with the latest Dermalogica products or promotions, always keeping it neat and clean. cash wrap Create impact with displays Use display sheets, collateral and risers to create impact on shelf. Add dimension by utilizing versatile risers creating a pyramid shape and always display products in odd numbers, i.e., threes, fives or sevens. hot spot display glorifier the book business section | building a successful business with dermalogica! 9
Page 1 and 2: welcome to the book! What is The Bo
Page 3 and 4: table of contents Business Section
Page 5 and 6: table of contents 172 Shave 173 Cle
Page 7: look here! look here! look here! re
Page 11 and 12: cleansers Thorough cleansing is the
Page 13 and 14: skin condition Skin with excess oil
Page 15 and 16: skin condition Dry or prematurely-a
Page 17 and 18: toners Toning is an essential, yet
Page 19 and 20: exfoliants From breakout-prone and
Page 21 and 22: skin condition All skin conditions,
Page 25 and 26: moisturizers Moisturizers are vital
Page 27 and 28: skin condition Dry, dehydrated or p
Page 29 and 30: skin condition All skin conditions.
Page 31 and 32: masques Enhance the daily skin care
Page 33 and 34: skin condition Skin with excess oil
Page 35 and 36: concentrated boosters Concentrated
Page 37 and 38: skin condition Sensitive and sensit
Page 41 and 42: skin condition Sensitive and enviro
Page 45 and 46: skin condition Dry or prematurely-a
Page 53 and 54: notes the book dermalogica | retail
Page 55 and 56: professional exfoliation The human
Page 57 and 58: the dermalogica exfoliation level s
Page 59 and 60:
level 1 level 2 level 3 exfoliation
Page 61 and 62:
Mix Exfoliant Accelerator 35 with o
Page 63 and 64:
skin condition Dry, prematurely-agi
Page 65 and 66:
skin condition Sensitized, mature,
Page 67 and 68:
skin condition Congested areas of s
Page 69 and 70:
professional massage Massage is one
Page 71 and 72:
skin condition Dry or prematurely-a
Page 73 and 74:
skin condition Sensitive and sensit
Page 75 and 76:
skin condition Sensitive and sensit
Page 77 and 78:
skin condition Dry or prematurely-a
Page 79 and 80:
UV exposure fibroblasts UV exposure
Page 81 and 82:
That is when topically-applied cosm
Page 83 and 84:
skin condition Mature or prematurel
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
skin condition All skin conditions,
Page 97 and 98:
skin condition Dry, sun damaged, ma
Page 99 and 100:
Page 101 and 102:
looking to treat hyperpigmentation
Page 103 and 104:
skin condition Hyperpigmented skin
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
ChromaWhite TRx ® professional Chr
Page 111 and 112:
notes the book dermalogica ChromaWh
Page 113 and 114:
inflammatory diseases one key facto
Page 115 and 116:
skin condition Sensitized, reactive
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
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Page 125 and 126:
notes the book dermalogica UltraCal
Page 127 and 128:
which can be particularly frustrati
Page 129 and 130:
skin condition Acneic and breakout-
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
skin condition Topical treatment of
Page 137 and 138:
mediBac clearing ® professional In
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
skin condition Skin prone to excess
Page 145 and 146:
skin condition Chronically dry and
Page 147 and 148:
skin condition All skin conditions.
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notes the book skin dermalogica hea
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Page 157 and 158:
Page 159 and 160:
skin condition Drier or prematurely
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notes the book dermalogica thermal
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notes the book dermalogica shave |
Page 183 and 184:
face mapping ® skin analysis Face
Page 185 and 186:
diabetes-Diabetics have poor healin
Page 187 and 188:
24 Do you ever experience a burning
Page 189 and 190:
working with the face mapping 1 As
Page 191 and 192:
face mapping ® skin analysis zone-
Page 193 and 194:
ody mapping SM At The International
Page 195 and 196:
8 Continue 9 Dry Body Mapping SM Zo
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ody mapping SM zone-by-zone zone 1
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skin bar ® Skin Bar ® is the no-p
Page 201 and 202:
skin treatments At Dermalogica, we
Page 203 and 204:
step 2: Preparing to apply PreClean
Page 205 and 206:
introduction This treatment forms t
Page 207 and 208:
thermal body therapy treatments Wel
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touch therapies and thermal touch t
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11 12 13 14 15 16 11. Move up to th
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notes the book professional service
Page 225 and 226:
introduction Resurface and brighten
Page 227 and 228:
introduction Revive tired eyes suff
Page 229 and 230:
introduction Smooth, hydrate and co
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introduction Help men clear their c
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introduction Rehydrate dry, tight s
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introduction Firm, smooth and energ
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ingredient analysis a-z Phenomenal
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ingredient analysis a-z Artemisia V
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ingredient analysis a-z Chrysanthem
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ingredient analysis a-z F Farnesol
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ingredient analysis a-z Lactobacill
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ingredient analysis a-z Palmitoyl P
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ingredient analysis a-z Rosmarinus
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ingredient analysis a-z V Valeriann
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index Skin Resurfacing Cleanser, 82
Page 255 and 256:
notes the book dermalogica | refere
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