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usiness section | building a successful business with dermalogica! 6 building a successful business with dermalogica! Dermalogica isn’t just the world’s leading professional product line – it’s a complete system for success. We’re working hard to support you in every way, from boosting your education to marketing to clients to grow your business, and to ensure all Dermalogica accounts are amongst the fastestgrowing in the industry! Over the next few pages, you’ll find proven business strategies that will help you grow your business as a Dermalogica account. Whether you’re already very business-savvy or are new to the idea of running a business, Dermalogica is ready to help you with straight-forward plans for creating a successful business that continually grows. treatment room set-up No matter what your treatment room size or what kind of treatments you deliver, Dermalogica has created the most efficient treatment room set-up that includes everything from your back bar to your appearance! To the right is an outline of how Dermalogica professional products should be set up on your trolley. dermalogica Ultra Calming cleanser massage cream clearing additive revitalizing additive soothing additive skin prep scub daily resurfacer clinical colloidal oatmeal MV power exfoliant essential cleansing solution oil free massage replenishing mixer purifying mixer calming mixer contour masque skin exfoliant system part A skin exfoliant system part B special cleansing gel exfoliant accelerator 35 daily microfoliant ® UltraCalming complex ChromaWhite TRx ® complex AGE smart ® complex mediBac ® clearing complex clean massage oil base dermal clay cleanser intensive moisture masque plankton masque base MV power recovery ® masque sebum clearing masque colloidal masque base post extraction solution scaling fluid stress relief oil prof. strength energizing oil prof. strength clearing skin wash super rich repair intensive moisture balance skin smoothing cream active moist sheer tint moisture medium skin resurfacing cleanser precleanse soothing eye make-up remover oil control lotion dynamic skin recovery spf30 barrier repair solar defense booser pure light spf30 antioxidant hydramist UltraCalming mist multi-active toner top shelf MV power firm UltraCalming serum concentrate middle shelf bottom shelf
look here! look here! look here! retailing and merchandising for success Merchandising your retail area is critical to the success of your center’s image and retailing success. Presentation is everything, so properly showcasing Dermalogica will make your center stand out. Whether you are a skin treatment center that caters solely to clients interested in healthy skin, or are a full service salon, Dermalogica can help you expand your bottom line through retail and merchandising. Introducing new merchandising elements will be an initial investment for you, but updates are easy and inexpensive as most of the fixtures have been designed to be easily updated. This will create a fresh new 1 2 3 look in your center instantly and help increase sales. 1 2 3 Follow these try basic merchandising me! 2010 guidelines: try me! 1 2 3 try me! look here! look here! 2010 1. Clean your surface before you start. 2. Map and plan out all merchandising moves before you begin. 1 2 3 1 2 3 3. Dermalogica should be merchandised in a focal 1 2 3 area within your account. try 1 2 3 me! try me! 4. Ensure all Dermalogica products are easy to try access and are merchandised in order of use me! 2010 1(see 2 3 schematics). Never lock products in a try cabinet or place behind 2010 a counter. me! look look here! here! 2010 5. Products should be well stocked and straight. try Use me! a wooden 2010ruler to straighten and even out products. 1 2 3 6. All Shelf Talkers or Tester Units should be clean, and testers 1 should 2 3 be full, clean and easily accessible. try me! 7. Best-selling products should be merchandised at try eye level. me! 2010 look here! look here! 1 2 3 try me! look here! 2010 2010 2010 look 1 2 3 8. Ensure testers are in front of corresponding try 2010 products and me! are clean 2010 and full. 9. Use merchandising signs and sign holders whenever possible to enhance displays and to communicate to the consumer. 10. Always use current merchandising collateral pieces to ensure your presentation is up to date. 11. Create a hot spot at your cash wrap or high traffic area to highlight a launch, focal product or promotion. Utilize merchandising pieces shown in this guide to create impact at your point of sale. 12. Always display groupings in 3’s or 5’s; tallest to smallest, creating a pyramid shape. This will provide balance to your displays. 13. Cleaning tips for acrylic merchandising elements, acrylic fixtures and Tester Unit Shelf Talkers: Use Swiffer ® 1 2 3 dusters, a soft cloth and soap and water. Do not use glass cleaner – it will damage the acrylic! try me! 2010 the book business section | building a successful business with dermalogica! 7
Page 1 and 2: welcome to the book! What is The Bo
Page 3 and 4: table of contents Business Section
Page 5: table of contents 172 Shave 173 Cle
Page 9 and 10: display Impulse buys Dermalogica ha
Page 11 and 12: cleansers Thorough cleansing is the
Page 13 and 14: skin condition Skin with excess oil
Page 15 and 16: skin condition Dry or prematurely-a
Page 17 and 18: toners Toning is an essential, yet
Page 19 and 20: exfoliants From breakout-prone and
Page 21 and 22: skin condition All skin conditions,
Page 25 and 26: moisturizers Moisturizers are vital
Page 27 and 28: skin condition Dry, dehydrated or p
Page 29 and 30: skin condition All skin conditions.
Page 31 and 32: masques Enhance the daily skin care
Page 33 and 34: skin condition Skin with excess oil
Page 35 and 36: concentrated boosters Concentrated
Page 37 and 38: skin condition Sensitive and sensit
Page 41 and 42: skin condition Sensitive and enviro
Page 45 and 46: skin condition Dry or prematurely-a
Page 53 and 54: notes the book dermalogica | retail
Page 55 and 56: professional exfoliation The human
Page 57 and 58:
the dermalogica exfoliation level s
Page 59 and 60:
level 1 level 2 level 3 exfoliation
Page 61 and 62:
Mix Exfoliant Accelerator 35 with o
Page 63 and 64:
skin condition Dry, prematurely-agi
Page 65 and 66:
skin condition Sensitized, mature,
Page 67 and 68:
skin condition Congested areas of s
Page 69 and 70:
professional massage Massage is one
Page 71 and 72:
skin condition Dry or prematurely-a
Page 73 and 74:
skin condition Sensitive and sensit
Page 75 and 76:
skin condition Sensitive and sensit
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skin condition Dry or prematurely-a
Page 79 and 80:
UV exposure fibroblasts UV exposure
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That is when topically-applied cosm
Page 83 and 84:
skin condition Mature or prematurel
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Page 89 and 90:
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Page 93 and 94:
Page 95 and 96:
skin condition All skin conditions,
Page 97 and 98:
skin condition Dry, sun damaged, ma
Page 99 and 100:
Page 101 and 102:
looking to treat hyperpigmentation
Page 103 and 104:
skin condition Hyperpigmented skin
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ChromaWhite TRx ® professional Chr
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notes the book dermalogica ChromaWh
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inflammatory diseases one key facto
Page 115 and 116:
skin condition Sensitized, reactive
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notes the book dermalogica UltraCal
Page 127 and 128:
which can be particularly frustrati
Page 129 and 130:
skin condition Acneic and breakout-
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Page 133 and 134:
Page 135 and 136:
skin condition Topical treatment of
Page 137 and 138:
mediBac clearing ® professional In
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Page 143 and 144:
skin condition Skin prone to excess
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skin condition Chronically dry and
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skin condition All skin conditions.
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Page 151 and 152:
Page 153 and 154:
notes the book skin dermalogica hea
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Page 157 and 158:
Page 159 and 160:
skin condition Drier or prematurely
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Page 171 and 172:
notes the book dermalogica thermal
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notes the book dermalogica shave |
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face mapping ® skin analysis Face
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diabetes-Diabetics have poor healin
Page 187 and 188:
24 Do you ever experience a burning
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working with the face mapping 1 As
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face mapping ® skin analysis zone-
Page 193 and 194:
ody mapping SM At The International
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8 Continue 9 Dry Body Mapping SM Zo
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ody mapping SM zone-by-zone zone 1
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skin bar ® Skin Bar ® is the no-p
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skin treatments At Dermalogica, we
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step 2: Preparing to apply PreClean
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introduction This treatment forms t
Page 207 and 208:
thermal body therapy treatments Wel
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touch therapies and thermal touch t
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11 12 13 14 15 16 11. Move up to th
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notes the book professional service
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introduction Resurface and brighten
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introduction Revive tired eyes suff
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introduction Smooth, hydrate and co
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introduction Help men clear their c
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introduction Rehydrate dry, tight s
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introduction Firm, smooth and energ
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ingredient analysis a-z Phenomenal
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ingredient analysis a-z Artemisia V
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ingredient analysis a-z Chrysanthem
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ingredient analysis a-z F Farnesol
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ingredient analysis a-z Lactobacill
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ingredient analysis a-z Palmitoyl P
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ingredient analysis a-z Rosmarinus
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ingredient analysis a-z V Valeriann
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index Skin Resurfacing Cleanser, 82
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notes the book dermalogica | refere
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