welcome to the book! - my education - login - Dermalogica

welcome to the book! - my education - login - Dermalogica welcome to the book! - my education - login - Dermalogica

myeducation.dermalogica.co.uk
from myeducation.dermalogica.co.uk More from this publisher
30.05.2013 Views

professional services | body mapping SM | body mapping SM zone-by-zone 198 zone 10 front of right leg Same as Zone 8. zone 11 abdominal area below waistline Look for poor muscle tone, stretch marks, large intestine bloating and linear nigra. Food intolerances may cause bloating and abdominal discomfort. Stress can often be experienced in the stomach as cramps, nausea and acid indigestion. Discuss diet and elimination processes with your client. Stress may also manifest as irritable bowel syndrome which causes intestinal swelling and cramps. Poor muscle tone can be due to lack of exercise. Stretch marks may be due to weight fluctuations or pregnancy. zone 12 chest area Look for sun damage and pigmentation, loss of elasticity, skin sensitivity, skin tags, hair growth, acne, fluid retention and stretch marks around the breast area and postural changes. Sun exposure and the aging process can cause the deterioration of skin tissue in the chest area. Check that your client moisturizes and protects the area with sunscreens. Fragrances should not be sprayed on to exposed skin as UV light may cause pigmentation due to photosensitivity. Weight fluctuations or pregnancy may cause stretch marks to develop. Stress may result in acne breakouts or unusual hair growth in the chest area. Correct fitting clothes and underwear are vital considerations with postural change such as rounded shoulders. dermalogica zone 13 front right arm Same as Zone 5. zone 14 front left arm Same as Zone 5.

skin bar ® Skin Bar ® is the no-pressure zone where clients can receive their free Face Mapping ® skin analysis, perform their own mini-treatment under the guidance of a professional, feel free to ask questions about their skin and are more likely to purchase products and book treatments. Clients love Skin Bar ® because it’s fun an informative. You’ll love Skin Bar ® because it increases your bottom line. At Skin Bar ® , your one-on-one interaction with your client begins with Face Mapping ® skin analysis, continues with your product prescription, is the direct lead-in to MicroZone ® treatments, and commences with your client getting hands-on with the Dermalogica products that will deliver results. Here are the top 5 reasons your business needs a Skin Bar ® : 1 Skin Bar ® is the perfect place to perform Face Mapping ® Skin Analysis, which is proven to increase retail sales by up to 40%. 2 Skin Bar ® drives home the importance of a product prescription that can only be given by a Dermalogica skin care professional. 3 When clients try, they buy! Skin Bar ® gives clients the opportunity to play with products and ultimately fall in love with them: which leads to purchase! 4 Skin Bar ® is a great place to introduce clients to the importance of professional treatments, including MicroZone ® Treatments. 5 Skin ® Bar is a low-pressure environment, meaning clients can get to know you and trust you as their skin care professional without feeling pressured to make a purchase. 6 Skin ® Bar is a core activity to offer at events to capture new clients and increase retail sales. skin bar ® events If you can't incorporate Skin Bar ® into your retail area, simply hold Skin Bar ® events! Invite clients via social media, with a simple postcard or email and let them know they can bring a friend. You can even take Skin Bar ® on the road and participate in events, fairs and neighborhood gatherings. Skin Bar ® is a fantastic acquisition tool. the book professional services | skin bar ® 199

skin bar ®<br />

Skin Bar ® is <strong>the</strong> no-pressure zone<br />

where clients can receive <strong>the</strong>ir free<br />

Face Mapping ® skin analysis, perform<br />

<strong>the</strong>ir own mini-treatment under <strong>the</strong><br />

guidance of a professional, feel free <strong>to</strong><br />

ask questions about <strong>the</strong>ir skin and are<br />

more likely <strong>to</strong> purchase products and<br />

<strong>book</strong> treatments. Clients love Skin Bar ®<br />

because it’s fun an informative. You’ll<br />

love Skin Bar ® because it increases your<br />

bot<strong>to</strong>m line.<br />

At Skin Bar ® , your one-on-one<br />

interaction with your client begins with<br />

Face Mapping ® skin analysis, continues<br />

with your product prescription, is <strong>the</strong><br />

direct lead-in <strong>to</strong> MicroZone ® treatments,<br />

and commences with your client getting<br />

hands-on with <strong>the</strong> <strong>Dermalogica</strong> products<br />

that will deliver results. Here are <strong>the</strong><br />

<strong>to</strong>p 5 reasons your business needs a<br />

Skin Bar ® :<br />

1 Skin<br />

Bar ® is <strong>the</strong> perfect place <strong>to</strong><br />

perform Face Mapping ® Skin<br />

Analysis, which is proven <strong>to</strong> increase<br />

retail sales by up <strong>to</strong> 40%.<br />

2 Skin<br />

Bar ® drives home <strong>the</strong><br />

importance of a product prescription<br />

that can only be given by a <strong>Dermalogica</strong><br />

skin care professional.<br />

3 When<br />

clients try, <strong>the</strong>y buy! Skin<br />

Bar ® gives clients <strong>the</strong> opportunity <strong>to</strong><br />

play with products and ultimately fall in<br />

love with <strong>the</strong>m: which leads <strong>to</strong> purchase!<br />

4 Skin<br />

Bar ® is a great place <strong>to</strong><br />

introduce clients <strong>to</strong> <strong>the</strong> importance<br />

of professional treatments, including<br />

MicroZone ® Treatments.<br />

5 Skin<br />

® Bar is a low-pressure<br />

environment, meaning clients can<br />

get <strong>to</strong> know you and trust you as <strong>the</strong>ir<br />

skin care professional without feeling<br />

pressured <strong>to</strong> make a purchase.<br />

6 Skin<br />

® Bar is a core activity <strong>to</strong> offer<br />

at events <strong>to</strong> capture new clients and<br />

increase retail sales.<br />

skin bar ® events<br />

If you can't incorporate Skin Bar ®<br />

in<strong>to</strong> your retail area, simply hold<br />

Skin Bar ® events! Invite clients<br />

via social media, with a simple<br />

postcard or email and let <strong>the</strong>m<br />

know <strong>the</strong>y can bring a friend.<br />

You can even take Skin Bar ®<br />

on <strong>the</strong> road and participate in<br />

events, fairs and neighborhood<br />

ga<strong>the</strong>rings. Skin Bar ® is a<br />

fantastic acquisition <strong>to</strong>ol.<br />

<strong>the</strong> <strong>book</strong><br />

professional services | skin bar ®<br />

199

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