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welcome to the book! - my education - login - Dermalogica

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dermalogica shave | retail retail products | product name<br />

172<br />

shave<br />

While <strong>the</strong> <strong>Dermalogica</strong> line has always<br />

been for both men and women, we<br />

recognize that men’s skin is different,<br />

primarily because it undergoes a form of<br />

severe mechanical exfoliation: shaving.<br />

Shaving is a bit of a hazard. It can cause<br />

irritation, sensitivity, redness, razor burn,<br />

ingrown hairs and bumps often due <strong>to</strong><br />

ingredients that ei<strong>the</strong>r over-dry and strip<br />

172 dermalogica<br />

skin of moisture or clog follicles with<br />

heavy formulas.<br />

Because skin health impacts <strong>the</strong> success<br />

of every shave, <strong>Dermalogica</strong> Shave has<br />

been designed as <strong>the</strong> first double-action<br />

system that focuses on delivering a maximum<br />

comfort, super-close shave and an<br />

enhanced skin condition through ingredients<br />

that benefit skin health. Skin looks<br />

better, feels better, and each subsequent<br />

shave is enhanced.<br />

Our convenient three part system of Pre-<br />

Shave, Shave and Post-Shave is also <strong>the</strong><br />

first <strong>to</strong> address skin condition as well as<br />

beard growth.

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