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usiness section | building a successful business with dermalogica!
10
dermalogica
Tester Unit
Clients love to experience products
before buying them, and one of the best
places they can do this is at a tester
unit. The tester unit is designed to sit on
a counter or on its own pedestal base.
The shelves are organized by category or
segment – ideal for self navigation – and
are easily removable from the tower to be
used at Skin Bar ® or other consultation
area. The individual acrylic plates are
easy to update when new products are
introduced.
Set up and maintenance
Make sure your Dermalogica tester unit is
easily accessible completely stocked with
every product and our bright “try me!”
stickers, or the correct segment tester
sticker. Have tissue on hand or close by.
Customizing your tester unit
The utility shelf can be used for tissue,
additional tester products or showcasing
a promotion or featured product.
Keep your tester unit clean
Wipe down the product nozzles and
keep the environment around the unit
tidy. Use a duster or soft cloth; do not
use glass cleaner as it will scratch the
acrylic.
Turn walk-ins into repeat clients
Your tester unit is a great way to grab
new clients. By allowing clients to feel
free to sample and play with products,
you will increase interest and interaction,
as well as a willing next purchase.